Falling out of love looks mesmerisingly beautiful in these visuals for The Ramona Flowers's track Start to Rust, directed by motion graphics expert James Francis.
Puzzle 'Comedown' by James Francis
Director and VFX artist James Francis casts Brazilian-born, London-based electro-popster Puzzle as an Assassin's Creed-style hero in a vintage sci-fi video game scenario, harnessing the power of video light beams - which gives this clip the added echo of the classic Jacksons' video for Can You Feel It.
"The treatment was born from a nostalgic love of classic sci-fi and retro computer games. I wanted to cast Puzzle as a heroic lone character that over time develops powers to break laws of physics and transform into light beams.
"This was technically achieved by first off pulling together a great team for a live action shoot. By using a custom built pre-programmed LED rig we were able to create the illusion of Puzzle being immersed in light. This provided us with a template to create choreographed VFX light pulses using a combination of 3D & 2D software. Add to the mix several weeks of creating CG landscapes, footage retouching and grading and the promo was complete."
|Production Company||B-Reel Films|
|Production Company||Merchant & Sons|
|Director of Photography||Beatriz Sastre|
|Stylist||Naz di Nicola|
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