Cat Velez - 4th May 2016

Olof Lindh establishes a retro feel for Foxes' new video for Cruel, as the pop star roams a country house while plugged into a classic Sony Walkman, performing the song while taking random revenge on the possessions of a boyfriend who's done her wrong.

It's a performance video which mixes whimsical little moments with more serious, emotional ones, fashioned out of a French New Wave-style spontaneity and nonchalance. It's an aesthetic befitting of Foxes’ sweet quirkiness.


DirectorOlof Lindh
Production CompanyB-Reel Films
Executive ProducerMargo Mars
ProducerLizzie Wilkinson
Production AssistantFrancesca Willcock
Director of PhotographyJacob Moller
SteadicamJames Elias
GafferLee Parfitt
1st ADIsusko Garcia
ChoreographySupple Nam
Art DirectorFreya Closs
StylistChar Roberts
Make-upScarlett Burton
HairDanielle Smith
EditorNikki Porter
Editing companyFinal Cut
ColouristJack McGinity
Grading companyTime Based Arts
Director's Rep (UK)Lock It In
CommissionerElizabeth Doonan

Cat Velez - 4th May 2016

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