In this entrancing, dreamy promo set in Stockholm by Swedish director Olof Lindh, a reindeer stumbles out of the forest and into the city. Touching and effective, we see the built environment …
Foxes 'Cruel' by Olof Lindh
Olof Lindh establishes a retro feel for Foxes' new video for Cruel, as the pop star roams a country house while plugged into a classic Sony Walkman, performing the song while taking random revenge on the possessions of a boyfriend who's done her wrong.
It's a performance video which mixes whimsical little moments with more serious, emotional ones, fashioned out of a French New Wave-style spontaneity and nonchalance. It's an aesthetic befitting of Foxes’ sweet quirkiness.
|Art Director||Freya Closs|
|Executive Producer||Margo Mars|
|Production Assistant||Francesca Willcock|
|Director of Photography||Jacob Moller|
|1st AD||Isusko Garcia|
|Production Company||B-Reel Films|
|Editing company||Final Cut|
|Grading company||Time Based Arts|
|Director's Rep (UK)||Lock It In|
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