Cat Velez - 4th May 2016

Olof Lindh establishes a retro feel for Foxes' new video for Cruel, as the pop star roams a country house while plugged into a classic Sony Walkman, performing the song while taking random revenge on the possessions of a boyfriend who's done her wrong.

It's a performance video which mixes whimsical little moments with more serious, emotional ones, fashioned out of a French New Wave-style spontaneity and nonchalance. It's an aesthetic befitting of Foxes’ sweet quirkiness.

Credits

DirectorOlof Lindh
Production CompanyB-Reel Films
Executive ProducerMargo Mars
ProducerLizzie Wilkinson
Production AssistantFrancesca Willcock
Director of PhotographyJacob Moller
SteadicamJames Elias
GafferLee Parfitt
1st ADIsusko Garcia
ChoreographySupple Nam
Art DirectorFreya Closs
StylistChar Roberts
Make-upScarlett Burton
HairDanielle Smith
EditorNikki Porter
Editing companyFinal Cut
ColouristJack McGinity
Grading companyTime Based Arts
Director's Rep (UK)Lock It In
CommissionerElizabeth Doonan

Cat Velez - 4th May 2016

Related Content

video

Purple Ferdinand 'In My Dreams' by Olof Lindh

In this entrancing, dreamy promo set in Stockholm by Swedish director Olof Lindh, a reindeer stumbles out of the forest and into the city. Touching and effective, we see the built environment …

Cat Velez - 18th Mar 2015

video

'MUSIC VIDEOS IN LOCKDOWN' - all five episodes

At the beginning the pandemic crisis, music video producer Natalie Steiner decided to tell the stories of her peers and contemporaries - directors, producers, camera crew, choreographers, …

Promonews - 1 day ago

Latest News