Cat Velez - 26th Apr 2016

Lewis Cater has directed this kitch and entertaining video for British emo band Moose Blood's track Honey.

It follows a day in the life of The Johnsons, an artificially sweetened 50s-style family who are all toothy smiles and hammy affectation. But of course, this picture of perfection is untenable and as soon as the father leaves for work, the naughtiness begins.

First, the young boy steals from the camping fund to buy cookies from a girlscout. Then, the teenage daughter comes home wearing a leather jacket, with her badboy date by her side. And before Dad can yell "Honey, I'm home!" he finds his wife hooking up with the gardener.

LEWIS CATER:

“The track is written in the perspective of someone dealing with a breakup. With this video I really wanted to represent this in a super fun and more positive way. I recently stayed in a super awesome 50’s style hotel in the US and this is what initially inspired my idea for this, playing with themes taken from shows like ‘Happy Days,’ and ‘Leave it to the Beaver.’

"I wanted to explore the positioning of time after a break up and the ways to make yourself feel like a living human again. As soon as a breakup occurs you feel yourself questioning everything. Quickly the relationship that you had becomes a faded and almost delusional memory. The video puts all of these emotions aside, as it is important keep your feet on the ground and look towards the positives, sweeping through the rough part and completely finding yourself and exploring what makes you most happy.”

PRO Credits

Credits

DirectorLewis Cater
ProducerGuy Davies
Production CompanyZebrafish Media
1st ADJames Norbury
Director of PhotographyNicholas Lee-Shield
Focus PullerFraser West
2nd ACTheo Ryan
HairGemma Stafford
Make-upGemma Stafford
Make-upJasmine Jones
EditorLewis Cater
ColouristJoseph Bicknell
Lead actorErick Hayden, Ava Amande, Lucy-jane Quinlan, Joshua Hennessy, Nino Oz, Luke Barrow
CommissionerMegan Thompson
LabelHopeless Records

Cat Velez - 26th Apr 2016

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