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David Knight - 11th Feb 2016

The greatest of the great OK Go videos are generally known in shorthand as 'the treadmill one', or the 'Rube Goldberg Machine one', and so on. Now, the video for Upside Down & Inside Out will always be known as 'the zero gravity one'.

It's up there with the best. It's not just that it's mind-bendingly clever, and was even more awesomely difficult to achieve - and it is certainly those things. The 'zero gravity one' – created by OK Go with long-time collaborator and the choreographer (and singer Damien Kulash's sister) Trish Sie - is also just fantastically entertaining, a total 'wow' from start to finish.

Created with the considerable assistance of the Russian S7 Airlines, it's already from day one, a viral phenomenon. OK Go have done it again.

• Trish Sie is now represented by Good Egg in the UK

 

Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, 11 February 2016

Watch 'OK Go 'Upside Down & Inside Out' by Trish Sie and Damian Kulash Jr.' here

Credits

DirectorTrish Sie
DirectorDamian Kulash, Jr.
Production CompanyBob Industries
ProducerMelissa Murphy
ProducerJohn O'Grady
Executive ProducerTK Knowles
Executive ProducerChuck Ryant
Production CoordinatorNatalie Richards
Production CoordinatorNina Papadakis
StylistJustine Seymour
Asst stylistNicola Dunn
Production ServicesProfilms
Executive ProducerMikhail Gerasimov
Line ProducerVladimir Sigalov
1st ADAndrey Tomashevskiy
1st ADAnastasiya Chistova
EditorMeg Ramsay
ColouristBob Curreri
Other creditsController: Nancy Wilder Staff Producer: Kathleen Custer Production Assistant: Chris Lipton Production assistant: Maxim Svezhenets Production manager: Vladislav Derebasko Asst production manager: Yuliya Chekhurdina Camera operator: Evgeniy Ermolenko Gaffer: Slava Timonin Art director: Andrey Vargockiy Costume designer: Sabina Djalalova Wardrobe master: Ebgeniya Dolgun Makeup: Maria Borodin Sound engineer: Roman Mashkin, Maxim Starchenko On Set Editorial: Alexandr Shatilov, Anatolia Konoplin Stewardesses: Anastasia Burdina, Tatyana Martynova BEHIND-THE-SCENES: Geoff Shelton at Hank Films POST PRODUCTION: THERAPY STUDIOS Lead Flame Artist: Wren Waters Flame Artist: Rachel Moorer Executive Producer: Joe DiSanto Producer: Margaret Ward POST PRODUCTION: VISUAL CREATURES Creative Director: John Cranston Creative Director: Ryan McNeely Technical Director: Tony Banik VFX Artist: Dustin Bowser, Sam Winkler Executive Producer: Joe DiSanto Producer: Anne Cuizon Pendola  

David Knight - 11th Feb 2016

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