Sophie Muller and Theo Adams co-direct an impassioned performance promo for US artist Benson Boone. We see Boone sat in a desolate, cold bedroom set, pensive and alone, whilst the camera floats around him. At the chorus, his body whips up into a zero-gravity atmosphere, before he escapes to a new location, breaking free of his metaphorical prison. Extending their collaborations on the recent Kylie Minogue videos - including Kiss Of Life - this sees Sophie Muller sharing directing credits with Theo Adams for the first time, and it is another beautifully executed project, superbly shot by Joel Honeywell.It's also a great showcase for the charismatic, athletic Benson Boone. He gives a terrific, emotional performance - including just the right amount of dancing in the rain.
Rob Ulitski - 27th July 2022