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Kwabs 'My Own' by Javier Alejandro

Cat Velez - 15th Sept 2015

Javier Alejandro, director of videos for Krept & Konan and Modestep, has now joined the roster at FAMILIA, and his first video is this bold, uncluttered monochromatic work for Kwabs' My Own.

JAVIER ALEJANDRO:

"Right from the offset I wanted to keep this idea bold yet simple. Set in a stripped back environment where Kwabs could give us a passionate, honest performance. 

"When I first listened to the track, I got the impression that he was telling a story of how one can be locked out of a relationship. So with this in mind, I wanted to create a video which was metaphoric and relatable. The choice to stay or to leave, constantly cutting between light and dark." 

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Cat Velez - 15th Sept 2015

Tags

  • Performance
  • Signing
  • Singer-songwriter
  • Studio shoot

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Credits

Production/Creative

Director
Javier Alejandro
Producer
Harriet Towler
Production Company
FAMILIA

Camera

Director of Photography
Matthew North
Focus Puller
Christian Swain

Lighting/Grip

Gaffer
José Ruiz

Art

Art Director
Oli Hogan

Wardrobe

Make-up
Maria Asadi

Editorial

Editor
Sam Neal
Editing company
Peepshow Post

Grading

Colourist
Mark Meadows

VFX

Post Producer
Lydia Evitt

Agent

Director's Representation

Commission

Commissioner
Shadeh Smith

Cat Velez - 15th Sept 2015

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