Hot Chip 'Started Right' by Rollo Jackson
Rollo Jackson's promo for Hot Chip's Started Right sees a girl in an empty bar singing the tune on a little karaoke set-up, with some characteristically random karaoke-style videos playing alongside the lyrics, featuring old cartoons, footage of sea-life, surfers and beach babes.
As bits of her audition tape start to creep in to the mix, the boundaries between genres, and the relationship between interacting and viewing blur and fall away. A karaoke/lyric video that becomes something else altogether.
"The brief from the label was pretty simple. The video should be about something going wrong somehow. I really liked that premise and wanted to make a video that had things going wrong within it but also went wrong itself.
"That said I wanted to keep it as vivid and musical as possible with a slickness that the song deserves. Hence getting a beautiful girl to sing with a guy's voice, cutting in very rhythmical cartoons that have slightly desperate characters and using quite silly macho archive that then reverses or goes wrong (the guy falling off his surfboard etc.) like the relationship in the song going wrong.
"I also liked the idea of a music video turning into karaoke video, everything is so blurred now online, yet people on YouTube are so obsessed by what everything should mean, "WTF am I watching dude?", so I wanted to play with that and the genres of things and just leave it a bit open ended as to what this even is. Accidents on purpose basically.
"Ironically the only thing that went wrong for me was that I was counting on using outtakes and mistakes from Rebeca, the model singing in the video, but she nailed the song on every take so she's the only thing that starts and finishes right."
|Executive Producer||Denna Cartamkhoob|
|Production Manager||Peter Arboine|
|1st AD||James Dyer|
|Director of Photography||Dan Stafford-Clark|
|Focus Puller||David Agah Rafei|
|Focus Puller||Sam Ebrahim Riley|
|2nd AC||Sam Aminzadeh|
|Art Director||Ruth Crawford|
|Editing company||Marshall Street Editors|
|Colourist||Kai Van Beers|
|Post production company||MPC|
|Post Producer||Amy Smith|
|Lead actor||Rebeca Marcos|
Rollo Jackson and Man Like Me got together a year or so ago to make an engaging video largely set in Smithfield Market for London Town. Now they're reunited for an equally engaging studio …
Toddla T and Roots Manuva have got a potential hit on their hands with Watch Me Dance, so they get the slightly tongue-in-cheek pop video treatment from Rollo Jackson, in which Roots is a loveable …
Rollo Jackson takes a trip through a digital world of futurist glamour for Wilkinson's Dirty Love.
Rollo Jackson directs a mesmerising performance visual for newcomer Pa Salieu's Betty.
A year on from the last live BUG show before lockdown - the BUG Supergrass special at the BFI …
Agile Films have announced the official signing of director Nwaka Okparaeke to their music video …
Carrie Sutton has teamed up with You Are Here to represent the company’s directors for music …
Academy Films have announced the official signing of Ethan + Tom to their directing roster for …
COMPULSORY have announced that writer/director Mitch Kalisa has joined the director's roster, …
Caviar have announced that Maxim Kelly has officially joined the company's roster of directors in …