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Kendrick Lamar 'Alright' by Colin Tilley & The Little Homies

Cat Velez - 1st July 2015

Colin Tilley has created one of the videos of the year for Kendrick Lamar's Alright, a landmark work for the summer of 2015. 

It's an epic, nearly seven-minute long piece, featuring the exceptional cinematographic eyes of two DoPs - Rob Witt and Corey Jennings – and thrillingly high energy shots involving street parties, burning cars and joyrides of reckless abandon. We are immersed into Kendrick Lamar's hyperreal world, which casts the city as a bitterly oppressive environment that leads its residents to a life of vice, hussle and the pursuit of hope. But despite that, Lamar supplies irrepressibly positive energy.

It begins with an intro exploring inner-city violence and subsequent police brutality, paired with his monologue shedding light on his past struggles with growing up in a ghetto, as well as his subsequent ethical struggles with becoming an influential figure. And the hopeful feeling Lamar is trying to capture is expressed in the exhilirating sequences where he's physically rising above the ground.

This device doubly serves as a visual expression of feeling uplifted, away from your past struggles as well as a (perhaps unconscious) Christian symbol, which has him rising in a saintly manner away from temptation and sin. Then comes the finale, culminating in the strongest form of Christian symbolism around: that of tragic martyrdom. 

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Cat Velez - 1st July 2015

Tags

  • Drama
  • Narrative
  • Hip-Hop
  • Rap

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Credits

Production/Creative

Director
Colin Tilley
Director
The Little Homies
Producer
Andrew Lerios
Production Company
London Alley
Executive Producer
Luga Podesta
Executive Producer
Brandon Bonfiglio

Camera

Director of Photography
Corey Jennings
Director of Photography
Rob Witt

Editorial

Editor
Vinnie Hobbs

Grading

Colourist
Trevor Durtschi

VFX

VFX
Hoodyfx

Agent

Director's Representation

Commission

Commissioner
Mark Bridges
Label
Interscope

Cat Velez - 1st July 2015

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