David Knight - 25th Mar 2015

She was briefly wrongfooted by having to rush its release a few weeks ago, but now the visual campaign for Björk's new album Vulnicura is in full swing, taking shape in a characteristically unconventional fashion. And it looks like she's established a collaboration with a super-talented director to rival her long-term creative relationship with Michel Gondry.  

Her work with Andrew Thomas Huang began with the video for Mutual Core from her last album, Biophilia. Now on Vulnicura, they have created the 'sound and vision installation' for Black Lake - shown in a special auditorium at the current Bjork exhibition at MoMA in New York. They have also created a 'virtual reality' video for Stonemilker, also showing at MoMA PS1, and at Rough Trade record shops in London and Brooklyn. 

And also this. The video for the track Family is described as a 'moving album cover' for Vulnicura (slightly confusing, as it's actually a lot less like the album cover shot than the video for Lionsong by Inez and Vanoodh). But in effect Huang uses his considerable multi-disciplinary talents to build the Björk universe from scratch, starting in CGI and then merging into live action.

It's not just creation, but a kind of regeneration, as we begin to distinguish a figure, prone on a rock and split down the middle. This becomes Bjork, lying on a rock within a familiar Icelandic landscape, and repeats the visual motif from the other Vulnicura videos of a small exposed area of chest, symbolic of a damaged heart.

It finishes with a symbolic CGI-enhanced repair job, indicating how the healing process continues - an uplifting message, that draws the viewer into the wonderful world created by Björk - and Andrew Thomas Huang.

Credits

Production designerThorgeir Frímann Odinsson
DirectorAndrew Thomas Huang
Creative DirectorAndrew Thomas Huang
Creative DirectorJames Merry
Executive ProducerTamsin Glasson
Executive ProducerKevin Shapiro
ProducerTamsin Glasson
Director of PhotographyLaura Merians
Creative DirectorBjörk
Service CompanyTruenorth
Project ManagerHelga Margrét Reykdal
Service Co Exec ProducerRafnar Hermannsson
Service ProducerHrönn Kristinsdóttir
Focus PullerKate Wurzbache
WardrobeJames Merry
Director's Rep (UK)Colonel Blimp
Other credits2nd AC: Elva Sara Ingvarsdóttir DIT: Benedikt Jóhannesson Playback: Frank Arthur Blöndahl Cassata Gaffer: Jonathan Devaney key grip: Jón Marino art director: Asgeir Guðmundsson embroidered mask: James Merry Wound design/additional styling: Hrafnhildur Arnardottir aka Shoplifter Dress design: Michael van der Ham Make-up: Andrew Aallimore at CLM London Hair: Lok Lau at CLM London la coordinator: Kitty Walsh vfx landscape capture: XREZ Studio, Eric Hanson & Greg Downing Assistant to xrez studio: Olafur Haraldsson VFX: Wolf & Crow producer: Kate Berry producer: Emmi Nakagawa VFX supervisor & technical director: Sebastiano D’Aprile cg modelers: Dan Edery & Josh Suyemoto lead compositor: Andrew Thomas Huang compositors: Lindsey Fry, Andrew Knizek, Norton, Travis Button cg lead: Sebastiano D’Aprile rendering & lighting: Sebastiano D’Aprile & Josh Suyemoto cg artists: Alexis Brovko, Andrew Knizek, Amy Sharpe autodesk producer: Brian Pene special thanks: Arri Media Iceland, Arni Björn Helgason and Sagafilm Studios

David Knight - 25th Mar 2015

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