Swim Deep 'To My Brother' by Irrum
Trippy visuals of plants, birds and Swim Deep bandmembers' busts populate To My Brother, directed by Irrum. His first video since joining Gas&Electric, it conjures up a strange and otherworldly setting; hypnotising orbs of refracted light and the saturated colours of wildlife serve as a dazzling accompaniment to the futuristic sounds of the track.
The clip then gets progressively psychedelic as the morphing human busts melt and shift, all the while reflecting vibrant, ethereal light.
"The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before.
"I came up with a concept that solely focused on an evolution of colour; a giant spinning wheel that diffused colour to birds, botanics, and statues of the band themselves. It felt important that the objects populating the video were real, so however surreal it appeared it felt tangible and vivid."
|Art Direction||Elliott Scott|
|Director of Photography||Serge Teulon|
|Art Department||Catharina Golebiowska|
|Focus Puller||Robin Webster|
|Camera Assistant||Michael Kinsella-Perks|
|Prop Master||Mike Taylor|
|Art Department Assistant||Boady Shoals|
|Production Assistant||Ashleigh Jadee|
|Other credits||Botanical Sculpturing: Millie Smythe VFX Assistants: Dom Sadler & Youngmin Park Grade Assistant: Pat Wintersgill|
Following up their collaboration for Hunter, Irrum and Norwegian singer Farao, aka Kari Jahnsen, have released this nebulous, atmospheric video for Warriors, which shows the …
Shy and reluctant to the stage, Alexandra Savior is haunted by her alter ego Anne-Marie, a brazen 1920s Hollywood vixen, in her latest video for Mirage.
Skip Marley preaches a gospel of resilience at the high church of “Lazerism”, in Irrum's spirited video for Can't Take It From Me - in which we see the return of Major Lazer’s fictional namesake.
Gorgeously photographed and richly graded, up-and-coming director Irrum has delivered this mystifying video for Norwegian singer-songwriter Kari Jahnsen, aka Farao's track …
The first round of judging in the Best Video and nearly all the Technical Achievement …
Worldwide Production Agency, leading representatives of film production professionals – including …
Caviar have announced the signing of Argentinian filmmaker and photographer Hernan Corera for …
At the MTV VMAs on Monday night (Aug 27th), there were multiple wins for Ariana Grande, Taylor …
UKMVA Jury Members now have just a few more days to complete their first round judging …
Hundreds of MVA Jury Members have received their invitations to vote in the first round …