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Swim Deep 'To My Brother' by Irrum

Cat Velez - 20th Mar 2015

Trippy visuals of plants, birds and Swim Deep bandmembers' busts populate To My Brother, directed by Irrum. His first video since joining Gas&Electric, it conjures up a strange and otherworldly setting; hypnotising orbs of refracted light and the saturated colours of wildlife serve as a dazzling accompaniment to the futuristic sounds of the track.

The clip then gets progressively psychedelic as the morphing human busts melt and shift, all the while reflecting vibrant, ethereal light.

IRRUM:

"The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before. 

"I came up with a concept that solely focused on an evolution of colour; a giant spinning wheel that diffused colour to birds, botanics, and statues of the band themselves. It felt important that the objects populating the video were real, so however surreal it appeared it felt tangible and vivid."

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Production/Creative

Director
Irrum
Producer
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Camera

Director of Photography
Focus Puller
Camera Assistant
Steadicam

Lighting/Grip

Gaffer

Art

Production Assistant
Art Department Assistant

Agent

Director's Representation

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Prosthetics
Prosthetics
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Prop Master
Props
Art Direction
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Cat Velez - 20th Mar 2015

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