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Swim Deep 'To My Brother' by Irrum

Cat Velez - 20th Mar 2015

Trippy visuals of plants, birds and Swim Deep bandmembers' busts populate To My Brother, directed by Irrum. His first video since joining Gas&Electric, it conjures up a strange and otherworldly setting; hypnotising orbs of refracted light and the saturated colours of wildlife serve as a dazzling accompaniment to the futuristic sounds of the track.

The clip then gets progressively psychedelic as the morphing human busts melt and shift, all the while reflecting vibrant, ethereal light.

IRRUM:

"The band said that they felt like they were ready to shave their heads and go to war with this new record, and they wanted a video that represented that feeling. It felt like the perfect opportunity to reimagine a completely new world, rather than a representation of psychedelia we have seen before. 

"I came up with a concept that solely focused on an evolution of colour; a giant spinning wheel that diffused colour to birds, botanics, and statues of the band themselves. It felt important that the objects populating the video were real, so however surreal it appeared it felt tangible and vivid."

 

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Cat Velez - 20th Mar 2015

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Credits

Production/Creative

Director
Irrum
Producer
Matt Klemera
Production Company
Gas&Electric

Camera

Director of Photography
Serge Teulon
Focus Puller
Robin Webster
Camera Assistant
Michael Kinsella-Perks
Steadicam
Emilio Schlappi

Lighting/Grip

Gaffer
Lee Parfitt

Agent

Director's Representation

Commission

Commissioner
Elizabeth Doonan
Label
Sony Music

Misc

Prosthetics
Susana Rodero
Prosthetics
Andrea Peng
Art Department
Catharina Golebiowska
Artist
David Teager-Portman
Prop Master
Mike Taylor
Props
Francis Lofthouse
Art Department Assistant
Boady Shoals
Production Assistant
Ashleigh Jadee
Art Direction
Elliott Scott
DoP's representation
Undercranked

Other credits

Botanical Sculpturing

Millie Smythe

VFX Assistants

Dom Sadler & Youngmin Park

Grade Assistant

Pat Wintersgill

Cat Velez - 20th Mar 2015

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