David Knight - 15th Aug 2014

Firstly, they revealed the real key to getting ahead in business (and some of the stranger benefits) with their video for Money. And now, Peace and Ninian Doff are back together, to expose the fraught, even dangerous process of making pop videos... for boy-bands. 

For Lost On Me, Ninian transforms the indie fourpiece into a rather unlikely pretenders to One Direction's crown - but the 'fourth wall' on this pop vid pastiche quickly comes down to reveal the hassled choreographer who's supervising the lads' moves. And when things go badly wrong behind the camera, Ninian and Peace have a lot of fun with the boy band-as-puppets idea.

Talk about a health and safety nightmare...

Credits

DirectorNinian Doff
Production CompanyPulse Films
Executive ProducerZak Razvi
ProducerRachel Rumbold
Production ManagerOre Okonedo
1st ADBenjamin Edwards
Location ManagerBen O'Farrell
Director of PhotographyBen Moulden
Focus PullerTony Kay
SteadicamMarc Covington
GafferCraig Davis
Art DirectorLucie Red
Make-upEmily Bliverstone
StylistNil Tomakan
EditorLeo King
Editing companyStitch Editing
Post production companyFinish
Post ProducerCheryl Payne
ColouristPaul Harrison
VFXAndy Copping
ChoreographerSupple Nam
Sound designString & Tins
Director's RepresentationJoceline Gabriel
CommissionerLisa Foo
LabelSony Music

David Knight - 15th Aug 2014

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