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Vance Joy 'First Time' by Sing J Lee

Jimmy Brown - 8th Aug 2014

Melbourne singer-songwriter Vance Joy teams up with Sing J Lee for this sensitive video portrayal of his single First Time - taken from the forthcoming album Dream Your Life Away (September 5).

Shot at photographic facility Waddington Studios, Sing's bittersweet promo documents the joy and heartbreak of a first love...

SING J LEE:

"First Time felt like it was sung with both warmth and heartache recalling the first love, from the boundless naivety to the rift and increasing disconnection. James was our narrator. 

"I wanted the image and colours to match the lyrics, soft glows and varying richness of colours in the photography and in the grade to match the ebb and flow of dynamic between the characters in the story, this was created by great cinematography and grading work from Valentin Vignet and Ian Mclaughlin respectively.

"Our set for the day was the blank but beautifully built Waddington Photographic Studio, and our production designer, Francesca Massariol worked smartly to create all the chic looking rooms in our story. 

"As always, I like to introduce an elevated, surreal final third act to drive home the last portion of the track. The 'bullet time' moment at the end was created in-camera, finessed and brought to life with some great VFX work by Liam Rustill." 

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Jimmy Brown - 8th Aug 2014

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  • Director's notes
  • Narrative
  • Promos
  • Singer-songwriter

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Credits

Production/Creative

Director
Sing J Lee
Producer
Nick Crossley
Production Company
Chief Productions
1st AD
Andrew Potter

Camera

Director of Photography
Valentin Vignet
Focus Puller
Jason Cuddy
Camera Assistant
Dan Deighton

Lighting/Grip

Gaffer
Nick Platt
Grip
Dan Moriarty

Art

Production designer
Francesca Massariol

Wardrobe

Stylist (Artist)
Gemma Harrison
Wardrobe
Louis Trainor Selwyn
Hair & Make-up
Eve Coyles

Grading

Colourist
Ian McLaughlin
Colour grade company
Chief Productions

VFX

Post production company
Final Cut
Post production company
Chief Productions

Agent

Director's Representation

Commission

Commissioner
Alex Bittan
Label
Atlantic Records

Misc

Production Assistant
Kate Brady
Electrician
Chris Sarginson
Art Department Assistant
Felix Treacy
Production Team
Luke Wretham, Margot Douglas, Chloe Dixon
Offline
Claire McGonigal
After Effects
Liam Rustill
Special Thanks
Dropcity Manchester, Emily Tilelli, Waddington Studios

Jimmy Brown - 8th Aug 2014

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