Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Vance Joy 'First Time' by Sing J Lee

Jimmy Brown - 8th Aug 2014

Melbourne singer-songwriter Vance Joy teams up with Sing J Lee for this sensitive video portrayal of his single First Time - taken from the forthcoming album Dream Your Life Away (September 5).

Shot at photographic facility Waddington Studios, Sing's bittersweet promo documents the joy and heartbreak of a first love...

SING J LEE:

"First Time felt like it was sung with both warmth and heartache recalling the first love, from the boundless naivety to the rift and increasing disconnection. James was our narrator. 

"I wanted the image and colours to match the lyrics, soft glows and varying richness of colours in the photography and in the grade to match the ebb and flow of dynamic between the characters in the story, this was created by great cinematography and grading work from Valentin Vignet and Ian Mclaughlin respectively.

"Our set for the day was the blank but beautifully built Waddington Photographic Studio, and our production designer, Francesca Massariol worked smartly to create all the chic looking rooms in our story. 

"As always, I like to introduce an elevated, surreal final third act to drive home the last portion of the track. The 'bullet time' moment at the end was created in-camera, finessed and brought to life with some great VFX work by Liam Rustill." 

Tags

  • Director's notes
  • Narrative
  • Promos
  • Singer-songwriter

Featured sponsors

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 24 more credits on this video.

Production/Creative

Director
Sing J Lee
Producer
Production Company
1st AD

Camera

Director of Photography
Focus Puller
Camera Assistant

Lighting/Grip

Gaffer
Grip

Art

Production designer
Production Assistant
Art Department Assistant

Wardrobe

Stylist (Artist)
Hair & Make-up
Wardrobe

Grading

Colourist
Colour grade company

VFX

Post production company
Post production company

Agent

Director's Representation

Commission

Commissioner
Label

Misc

Electrician
Production Team
Offline
After Effects
Special Thanks

Jimmy Brown - 8th Aug 2014

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Music Video Preservation Society
Submit your video