Imelda May 'It's Good To Be Alive' by Prano Bailey-Bond
Jimmy Brown - 17th Mar 2014
For Imelda May's chirpy and upbeat It's Good To Be Alive, Prano Bailey-Bond delivers her own unique twist on the 1935 movie Bride Of Frankenstein.
Prano's reading of the classic tale depicts the monster as somewhat more human and a bit more camp, and it's all good clean fun...
PRANO BAILEY-BOND
"In the original 1935 film, Frankenstein hopes his loneliness will be cured by the creation of his new Bride, only when the couple meet for the first time Frankenstein's Bride shrieks in terror at his monstrous form. Frankenstein is utterly crushed and heartbroken, and in his sadness he purposefully destroys the castle, tragically killing himself, his Bride and the evil scientist who helped create them.
"Personally I think Frankenstein was a little hasty, and maybe if he'd given his Bride a bit more time to come round things might have turned out differently for the couple. In 'It's Good To Be Alive' we explore the domestic bliss, the ups and downs of the relationship that might have ensued had they fallen in love...
"Imelda and I share a great fondness for Frankenstein, as well as all things kitsch, so it was a real treat being able to write and design this video.
"For the overall look and feel I drew inspiration from the films of Douglas Sirk, one of my favourite directors from the 1950's and a big influence on my approach to filmmaking. I wanted to emanate the rich dreaminess of early melodramas like All That Heaven Allows, and give Frankenstein and his Bride the opportunity to enjoy a more glamorous and romantic end to their tale."
Featured sponsors
Jimmy Brown - 17th Mar 2014
Credits
Featured here in the credits?
Production/Creative
- Director
- Prano Bailey-Bond
- Producer
- Matt Klemera
- Production Company
- Gas&Electric
Camera
- Director of Photography
- Annika Summerson
Art
- Art Director
- Damien Creagh
Wardrobe
- Stylist
- Mina Attala
- Make-up
- Natalie O'Connor
Editorial
- Editor
- Flaura Atkinson
- Editing company
- Family Editing
Grading
- Colourist
- Edwin Metternich
- Grading company
- Framestore
Agent
- Director's Representation
- Lock It In
Commission
- Commissioner
- Cynthia Lole
Jimmy Brown - 17th Mar 2014