Jimmy Brown - 17th Mar 2014

For Imelda May's chirpy and upbeat It's Good To Be Alive, Prano Bailey-Bond delivers her own unique twist on the 1935 movie Bride Of Frankenstein.

Prano's reading of the classic tale depicts the monster as somewhat more human and a bit more camp, and it's all good clean fun...


"In the original 1935 film, Frankenstein hopes his loneliness will be cured by the creation of his new Bride, only when the couple meet for the first time Frankenstein's Bride shrieks in terror at his monstrous form. Frankenstein is utterly crushed and heartbroken, and in his sadness he purposefully destroys the castle, tragically killing himself, his Bride and the evil scientist who helped create them.

"Personally I think Frankenstein was a little hasty, and maybe if he'd given his Bride a bit more time to come round things might have turned out differently for the couple. In 'It's Good To Be Alive' we explore the domestic bliss, the ups and downs of the relationship that might have ensued had they fallen in love... 

"Imelda and I share a great fondness for Frankenstein, as well as all things kitsch, so it was a real treat being able to write and design this video.

"For the overall look and feel I drew inspiration from the films of Douglas Sirk, one of my favourite directors from the 1950's and a big influence on my approach to filmmaking. I wanted to emanate the rich dreaminess of early melodramas like All That Heaven Allows, and give Frankenstein and his Bride the opportunity to enjoy a more glamorous and romantic end to their tale."


DirectorPrano Bailey-Bond
Production CompanyGas&Electric
ProducerMatt Klemera
Director of PhotographyAnnika Summerson
Art DirectorDamien Creagh
Make-upNatalie O'Connor
StylistMina Attala
EditorFlaura Atkinson
Editing companyFamily Editing
ColouristEdwin Metternich
Grading companyFramestore
Director's RepresentationLock It In
CommissionerCynthia Lole

Jimmy Brown - 17th Mar 2014

Related Content


Cool Fun's House by Prano Bailey-Bond

Made on a tiny budget of just £160 in an abandoned house in East London, Prano Bailey-Bond delivers a intriguing promo - a sort of 'East Ham does The Shining' - for the bonkers tango that is House …

Jimmy Brown - 20th May 2011


Dog Is Dead '2 Devils' by Prano Bailey-Bond

Having won an MVA for Cool Fun's House last November - with her first music video - Prano Bailey-Bond's follow-up finally arrives and it was well worth waiting for.

David Knight - 15th Feb 2012


Morcheeba 'Gimme Your Love' by Prano Bailey-Bond

Prano Bailey-Bond employs yards of multi-coloured fabric to emphasis the dreamy and floating nature of Morcheeba's Gimme Your Love, placing singer Skye cente-stage with some tasteful art …

Jimmy Brown - 7th Oct 2013

Latest News