David Knight - 9th Dec 2013

Zac is back. Zac Ella's video for Superfood's Melting is an experimental split-screen performance video, using different film and video formats, shot in a delightfully scruffy loft space, almost certainly situated in London with a post code beginning with E. 

Zac Ella:

"It's a fun experimental idea that simply compares four different video recording devices and formats. More specifically 16mm film, Video8, MiniDV and DSLR (CF CARD).

"We aimed to do a one shot - filming and playing everything back in real time with SUPERFOOD playing live. But - we hit a problem with the Bell and Howell (16mm Camera) - it could only record for around forty seconds.

"We mapped out a floorplan for our team of camera-ops to follow and keep in-sync with movements. We also made sure we could be seen on-screen. I'd say to give it a human feel... but it was mainly to show off our flash boiler suits.

"An apt RGBA colour-dress code - with white being the Alpha."

PRO Credits

Credits

DirectorZac Ella
ProducerCraig Dixon
ProducerAlex Chamberlain
Executive ProducerAmber Millington
Production CompanyAgile Films
Director of PhotographyMatthew Emvin Taylor
Camera operatorRobert Simpkins
Camera operatorMarcia Sousa
Director's RepresentationOB Management

David Knight - 9th Dec 2013

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