In the latest of his videos shot in Bolivia - including the hugely popular promo for Naughty Boy and Sam Smith's La La La – Ian Pons Jewell brings to life a local urban legend in this absorbing, cinematic promo for Seekae's electronic ballad Another. 

Featuring a cast of locals, Ian gets to grips with a particularly grim and compelling ritual. It's a long way from La La La....

Ian Pons Jewell: "The video is based on an urban legend I heard when I first arrived to Bolivia. It's said that in the big constructions, the builders bury a man alive in the foundation of the building to give it strength. A sacrifice essentially.

"The story rattled around my head until the track for Seekae came through, in which the visual slipped perfectly into..."