Friendly Fires 'Why Don't You Answer' by Fred Rowson
Fred Rowson - who has previously directed videos for Police Dog Hogan - brings some night-time mystery to Friendly Fires' cover of the Eberhard Schoener (featuring Sting) track 'Why Don't You Answer'.
Whilst Friendly Fires' have looked in modernise Schoener's classic electronic song, Fred has taken his cues from classic and retro nocturnal films, turning the song into a steamy, late-night dream sequence where our protagonist is haunted by a pretty figure, who is always just out of sight, but never out of mind. It's got an eerie feel that's perfect for it's central urban setting.
Fred Rowson: "I thought the track was really striking: its production has a sound that wouldn't be out of place on the soundtrack to some big nocturnal L.A. crime drama, like Drive or Heat, but the song's central question - 'why don't you answer' - sounded to me like the kind of question you'd find in an early 20th Century British ghost story. So the synthesis seemed like a natural one: both forms share a kind of male ennui. It's M.R. James meets Michael Mann.
"When shooting, I tried to use some slightly retro effects - slow optical zooms and cross-fades - which seemed to complement both of these genres. All of our trick shots (notably, for me, where we see him from under water, and the shot in which the woman disappears) were achieved in camera."
|Production Company||Colonel Blimp|
|Executive Producer||Tamsin Glasson|
|Director of Photography||Charlie Herranz|
|Production designer||Dave Paul|
|Editing company||Final Cut|
|Focus Puller||Stefan Yan|
|Production Assistant||Deepa Keshvala|
Kids, bugs and the glorious wide-open spaces of Dartmoor.... it's Fred Rowson's video for Police Dog Hogan's Thunderheads, featuring a local cast and a few fine aerial shots …
Fred Rowson has directed this video for Society's 14 Hours which tells the absorbing story of a bored boy and a girl in quiet middle-class suburbia, who devotion to each other gets them …
Two girls have a night on the town - and eventually become rather reluctant denizens of a karoake bar – in Fred Rowson's video for Rosie Lowe's Games.
A local crime lord goes on a spending spree in a South London Market in Fred Rowson's very watchable guerilla-style vid for Marshall F's Money Waster.
The votes are in and the judging panels have met. Now we can reveal who is up for the honours …
Greatcoat Films have announced that Shan Phearon, director of videos for Ocean Wisdom, One Acen …
UKMVA Jury Members now have just a few more days to complete their judging assignments in the …
RadicalMedia have announced that British-Nigerian director Samona Olanipekun has joined the …
The first round of judging in the Best Video and the Technical Achievement categories at …
UKMVA Jury Members now have just a few more days to complete their first round judging …