Sam Hill - 28th Nov 2012

Fred Rowson - who has previously directed videos for Police Dog Hogan - brings some night-time mystery to Friendly Fires' cover of the Eberhard Schoener (featuring Sting) track 'Why Don't You Answer'.

Whilst Friendly Fires' have looked in modernise Schoener's classic electronic song, Fred has taken his cues from classic and retro nocturnal films, turning the song into a steamy, late-night dream sequence where our protagonist is haunted by a pretty figure, who is always just out of sight, but never out of mind. It's got an eerie feel that's perfect for it's central urban setting.

Fred Rowson: "I thought the track was really striking: its production has a sound that wouldn't be out of place on the soundtrack to some big nocturnal L.A. crime drama, like Drive or Heat, but the song's central question - 'why don't you answer' - sounded to me like the kind of question you'd find in an early 20th Century British ghost story. So the synthesis seemed like a natural one: both forms share a kind of male ennui. It's M.R. James meets Michael Mann.

"When shooting, I tried to use some slightly retro effects - slow optical zooms and cross-fades - which seemed to complement both of these genres. All of our trick shots (notably, for me, where we see him from under water, and the shot in which the woman disappears) were achieved in camera."

Credits

DirectorFred Rowson
ProducerSimon Elborne
Production CompanyColonel Blimp
Executive ProducerTamsin Glasson
Director of PhotographyCharlie Herranz
EditorRyan Beck
Production designerDave Paul
Editing companyFinal Cut
ColouristHoumam Abdallah
StylistAnnie Mangen
GafferBen Manwaring
Focus PullerStefan Yan
DITChris Belcher
Production AssistantDeepa Keshvala
Grading companyThe Mill London

Sam Hill - 28th Nov 2012

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