For the US release of Are You Ready, Richard Ashcroft and Big Life Management commissioned Giorgio Testi for the promo - to be created out of live footage from a show at Shepherd's Bush Empire.

"The idea was to make it very cinematic whist keeping its live vibe," says Giorgio. "So I went for loads of slow motion shots, dolly tracks on stage, film grain, and darkness. I tried to keep the edit pace very slow and classic, using the majority of shots coming from camera angles close to the artists, to make this performance very intimate.

"We decided to apply an extreme crop on the image and use some split screen here and there, inspired by the timeless live performance by The Who at Woodstock."

Watch 'Richard Ashcroft’s Are You Ready by Giorgio Testi' here