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Richard Ashcroft’s Are You Ready by Giorgio Testi

Richard Ashcroft’s Are You Ready by Giorgio Testi

Jimmy Brown - 17th May 2011

For the US release of Are You Ready, Richard Ashcroft and Big Life Management commissioned Giorgio Testi for the promo - to be created out of live footage from a show at Shepherd's Bush Empire.

For the US release of Are You Ready, Richard Ashcroft and Big Life Management commissioned Giorgio Testi for the promo - to be created out of live footage from a show at Shepherd's Bush Empire. "The idea was to make it very cinematic whist keeping its live vibe," says Giorgio. "So I went for loads of slow motion shots, dolly tracks on stage, film grain, and darkness. I tried to keep the edit pace very slow and classic, using the majority of shots coming from camera angles close to the artists, to make this performance very intimate. "We decided to apply an extreme crop on the image and use some split screen here and there, inspired by the timeless live performance by The Who at Woodstock." <p/>

"The idea was to make it very cinematic whist keeping its live vibe," says Giorgio. "So I went for loads of slow motion shots, dolly tracks on stage, film grain, and darkness. I tried to keep the edit pace very slow and classic, using the majority of shots coming from camera angles close to the artists, to make this performance very intimate.

For the US release of Are You Ready, Richard Ashcroft and Big Life Management commissioned Giorgio Testi for the promo - to be created out of live footage from a show at Shepherd's Bush Empire. "The idea was to make it very cinematic whist keeping its live vibe," says Giorgio. "So I went for loads of slow motion shots, dolly tracks on stage, film grain, and darkness. I tried to keep the edit pace very slow and classic, using the majority of shots coming from camera angles close to the artists, to make this performance very intimate. "We decided to apply an extreme crop on the image and use some split screen here and there, inspired by the timeless live performance by The Who at Woodstock." <p/>

"We decided to apply an extreme crop on the image and use some split screen here and there, inspired by the timeless live performance by The Who at Woodstock."

For the US release of Are You Ready, Richard Ashcroft and Big Life Management commissioned Giorgio Testi for the promo - to be created out of live footage from a show at Shepherd's Bush Empire. "The idea was to make it very cinematic whist keeping its live vibe," says Giorgio. "So I went for loads of slow motion shots, dolly tracks on stage, film grain, and darkness. I tried to keep the edit pace very slow and classic, using the majority of shots coming from camera angles close to the artists, to make this performance very intimate. "We decided to apply an extreme crop on the image and use some split screen here and there, inspired by the timeless live performance by The Who at Woodstock." <p/>

Watch 'Richard Ashcroft’s Are You Ready by Giorgio Testi' here

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Jimmy Brown - 17th May 2011

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  • New Promos
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Credits

Production/Creative

Director
Giorgio Testi
Producer
Jamie Clark
Production Company

Camera

Director of Photography
Luca Ciuti

Commission

Commissioner
Big Life Management

Misc

Line Producer
Octavia Landy
Post
Giorgio Testi

Jimmy Brown - 17th May 2011

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