David Knight - 19th Nov 2010

You've seen the posters, now watch the video. Hot Chip, New Order's Bernard Sumner and remixers Hot City team-up for Didn't Know What Love Was, and Andreas Nilsson has directed the peach of a promo.

All kinds of surreal stuff and nonsense of the Andreas variety involving multiple versions of the Hot Chip chaps, hairy drummers and switch-editing. But the star of the show is Barney Sumner, with shadow in tow: unashamedly middle-aged, but well cool.

It's all part of Converse's 3 Artists, 1 Song series - developed with creative agency Anomaly New York - as part of their bigger commitment to music. And there's a second Converse-sponsored video from Terri Timely on its way.

Credits

Art DirectorBen Ansell
Production CompanyFurlined
Executive ProducerJason Botkin
ProducerTamsin Glasson
Director of PhotographyDaniel Bronks
DirectorAndreas Nilsson
StylistCynthia Lawrence
Casting directorSophie North
ColouristJames Bamford
Director's RepresentationAnomaly NY
Grading companyThe Mill

David Knight - 19th Nov 2010

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