Certainly glossy, but also surprisingly gritty - and lots of heart motifs.
Katy Perry’s Firework by Dave Meyers, and Katy’s Project by D.A.R.Y.L.
Katy Perry's third video from Teenage Dream is also a mega-tie in with a huge Euro-brand.
Through a personal call to action by Katy in August, her fans were asked to share their special 'spark' for a chance to participate in the making of the official video for Firework.
This recruitment campaign ran online through dedicated 'Katy's Project' websites (www.katysproject.com) and other social media initiatives. Participating Deutsche Telekom (aka T-Mobile) markets included Germany, Austria, Hungary, Czech Republic, Slovakia, Poland, Macedonia and Montenegro.
The campaign generated more than 38,000 entries, and 250 winning fans were awarded the opportunity to participate in the video. Throughout the campaign thousands of fans posted messages and comments on fan pages while generating an organic following for the campaign. Voting was a significant part of deciding the final participants and Katy herself chose some of the winners for special roles in the video.
The journey of participants from all eight markets was filmed along with their involvement in the video shoot itself, which took place over 4 days in Budapest. The content is now being rolled out in both brand and product ads - along with a 3-minute documentary.
Commissioned by Saatchis in London, DARYL at Pulse directed the documentary and additional footage of Katy's sparky fans as part of Saatchis' Life's For Sharing T-Mobile campaign.
The video itself - with its uplifting message celebrating individuality magician skills and sparklers inevitably bursting from Katy's boobs - was directed over four days in Budapest by Dave Meyers.
Just in time for Bonfire Night...
|Art Director||Julian Andrews|
|Production Company||Radical Media|
|Director of Photography||Daniel Trapp|
|Executive Producer||Jennifer He|
Pink gets set to release her single Blow Me (One Last Kiss) and works with long-time collaborator Dave Meyers for the fourteenth time. Meyers shoots the singer in sombre soft-focus and stylish …
Rihanna dials the sultryness up to 11 for Dave Meyers in this prehistoric, tribal and exotic extravaganza for new single Where Have You Been.
Notwithstanding the ingenuity of All In White, here's the most adorable Vaccines video so far, directed by Bob Harlow.
Colourist Jason Wallis has returned to Electric Theatre Collective in London, having spent …
Top international content creation studio The Mill is sponsoring the new Best …
The next Shiny event, 'Where Are The Women?', is next Tuesday, July 23rd, at Trailer Park/Engine …
Director and photographer Marie Schuller, who has built her reputation as a prominent filmmaker in …
Homespun, the music video and content arm of Stitch Editing, have announced the three finalists …
Former music and film journalist Lee Fairweather has joined London-based production company …