Years & Years and director Fred Rowson have created a bit of history with their interactive three-sided video for Shine, which took over a complete ad break of primetime TV on Channel 4, and has become the TV network's most interacted-with ad ever. Devised by Colonel Blimp, Polydor Records and Channel 4 to advertise the launch of Years & Years' debut album Communion, this innovative, interactive TV ad-turned-video took over an entire four-minute break during C4s big-ratings panel show 8 out of 10 Cats at 21.50 on Friday July 10th, and then allowed viewers to direct what they were seeing on their TV screens via a live Twitter vote.By tweeting #ChooseLight, #ChooseDark or #ChooseShadow every 30 seconds the audience determined which one of three eye-catching videos would appear on screen in the next 30 second section, placing control of the break into the viewer’s hands. Voters Twitter names were also displayed on screen as the advert ran.The event was a broadcasting first, and a huge success. Close to 14K tweets were received during the 'live' broadcast of the video - and the ad break pulled in more viewers than the show itself. One of the voting hashtags #ChooseShine trended in the UK during this time. Consequently, this has been Channel 4's most interacted with ever – more than the Sam Smith, Ed Sheeran, Prometheus and Honda interactive adverts that they have previously run.It was a sensational result after a very demanding process in which Fred Rowson had to create three complete performance videos within an 8am-10pm shooting day. But in addition to the three videos Fred was also able to direct the live ad break in the control room at Channel 4.

Two of the most influential and creative figures working in music video in the past year have been an artist and a choreographer. And now FKA Twigs and Ryan Heffington have collaborated for the first time, on this 'concept video' for Google Glass.Directed by Twigs herself, and produced out of Academy Plus, the film features Video Girl from her Mercury-nominated album, and unreleased track Glass of Patron, as Twigs searches for dance moves via Glass, and creates several alter-egos in the process. And, not surprisingly, the dancing is sexy, weird – and often spectacular.

Commissioned by headphones manufacturers Beats to be aired before the World Cup quarter final clash between France and Germany, Marcus Lundin and Isaac Asha Tomiczek deliver a new promo to Jamie N Commons and X Ambassadors' track Jungle. The lively and colourful 90 second video/TV advert was shot in Paris and Berlin at differing locations such as a barber shop, a recording studio, a graffiti store and the rooftop of Universal Music, with a pair of headphones as the central star...

Matilda Finn delivers a cool fashion shoot for UK dance bible Mixmag focusing on three models shot largely in slo-mo - Sydney Lima at The Anti-Agency, Jonothan Bellini at D1 Models, Kai Devenish at Nevs - soundtracked by Harry Fraud's mix of Bipolar Sunshine's Deckchairs.

A mere 120 years after its composition, Caviar director Raf Reyntjens (responsible for some very popular videos for French artist Stromae) translates Belgian music festival group B-Classic's vision of bringing the Youtube generation closer to classical music with this promo soundtracked by Dvorak's 9th Symphony.Produced in conjunction with Belgian advertising agency DDB Brussels, Raf's promo centres on an eye-popping performance by South Korean girl-dance troupe Waveya, twerking and gyrating along to the 9th Symphony.And funnily enough, it really does bring you closer to classical music...

Half of director duo Pondr, TJ O'Grady-Peyton has gone it alone produce this rather lovely piece that's only gone and gotten him shotlisted for the prestigious 2013 Cannes Young Directors Award.Presented as a test promo for sportwear brand Adidas, we're initially presented a biog of an up and coming young Irish boxer. Then something starts to twig and you realise that we're not in Kansas anymore - It's a subtle and well presented superhero story.TJ used only actors from the filming area and felt he "wanted to make a piece that felt grounded in Irishness, but also had an international feel that could be understood by anyone in the world despite what language you spoke. I wanted the ad to feel edgy, fresh and cool. It was important for me to cast real boxers (young and old) who had great charisma and confidence on screen."

Christian Larson directs this killer new ad/music video hybrid for Hoss featuring a Florrie super band. By which we mean that the model known as Florrie is the girl performing all parts of this electro percussion mashup written by Christian himself. Christian also edited and shot the stills for this Hoss 'Make Your Own Rhythm' campaign.

The new promo for digital station BBC 6 Music directed by Dom Bridges entertainingly features Jarvis, Lauren, Huey, Lamacq, Cerys and new recruits Radcliffe and Maconie who are 'building 6Music' from an unfeasible array of listening devices to create their own version of Broadcasting House. Very impressive it is too. The powers at the BBC are drawing a line and hoping you forget that they intended to close the thing last year - and probably succeeding.