Ocurens is a creative production company, founded in Paris, with teams in both France and the UK. Everything you see in our work section is 100% crafted by us, and reflects Ocurens&amp;amp;#039; distinctive edge and attention to detail. ‍ The craft of film-making is at the core of everything we do; and we treat every part of the production process as an art in itself. ‍ To consistently do so, we have curated a team of highly creative, forward-thinking individuals to collaborate with and strive to create work that distinguishes itself in today&amp;amp;#039;s world. ‍ Lets start the discussion!

Producer

Ocurens

Directing duo&nbsp;Services Généraux have conceived a modern visual fable for French artist La Fève in which the rapper is portrayed as a post-modern Horseman of the Apocalypse in a masterfully rendered neo-medieval world.Produced by Ocurens - recent winners of Production Company of the Year at the 2025 Berlin Music Video Awards - and supported by French film fund CNC, the absorbing, hugely stylish&nbsp;video for NAVRÉ&nbsp;unfolds in scenes that combine cinematic power with a graphic sensibility.&nbsp;From misty plains to a burning castle and Renaissance-inspired bas-reliefs, the&nbsp;video unfolds as a metaphorical fresco, weaving together destruction and renewal.&nbsp;The direction blends medieval and avant-garde aesthetics: armour meets haute couture, natural landscapes merge with CGI creations and a virtual stage. Inspired by classical painting, the visual universe embraces chiaroscuro, faded hues and striking contrasts, turning every frame into a living tableau. It's&nbsp;an apocalyptic allegory and a poetic metaphor for La Fève’s artistic rise.&nbsp;Presented here in the director's cut that stays&nbsp;true to their artistic vision of Services Généraux, it is also the music video directing debut by&nbsp;Services Généraux following their acclaimed work in&nbsp;fashion and advertising.[imgtoken data:1]&nbsp;

France

Services Généraux

Zack Spiger

Germain Robin

Léa Letzelter

Benjamin Nieto

David Levi

Dorian Lebeau

Nadym Ben Bakar

Nicolas Taravel

Baptiste Brousse

Oummy Youssoufa

Laura Colas

Damese Savidan

Dima Muasses

Mehdi Hamila

Monumental

Laïla Hamdaoui

Simon Tristant

Nicolas Gautier

Walone

Hip Hop

La Fève 'NAVRÉ' by Services Généraux

Yeeiid directs a tightly crafted, playful piece about&nbsp;chaos, ego and taste - and keeping your composure when everyone else is falling apart -&nbsp;for the returning Tinie Tempah.&nbsp;The video for Eat It Up- Tinie's team-up with Skepsis -&nbsp;opens in a sleek restaurant, where Tinie places his order and settles in to wait. As soon as the order is in, the chefs in the back switch into competitive mode, clashing over who can outdo the others. The space hums with chopping, stirring and precise movements, captured in slick, rhythmic shots that build the tension.With no food in sight, Tinie makes his move. He steps into the kitchen, pulls fresh ingredients from the fridge and, unfazed by the chaos, assembles a perfect burger as the chefs spiral into a full-blown food war.[imgtoken data:1]“It was a beautifully mad shoot with over 50 shots in nine hours, with no time for stunt rehearsals," explains&nbsp;Yeeiid.&nbsp;"It was also my first time shooting stunts, and now I want to put them in all my videos!&nbsp;But what really made it work was the trust my family Ocurens, Tinie and his team placed in me.”Fast moving, frantic and absolutely absorbing, the use of abstract camerawork and unusual perspectives&nbsp;creates a high-energy vibe, brought to life through Yeeiid's knack for blending concept and performance. Great work.&nbsp;

United Kingdom

Dianah Gwendu

YEEIID

Adam John Watts

Sara Vieira

Jed Clist

Matt Butler

Bunmi Oyateru

Max Elliot

Sean Wright

Joe Hill

Antoine Law

Cassia-rose Bate

Charis Smith-halvorsen

Ipek Kadri

Ufuk Aktas

Tinie Tempah

Motun Soya

Emmanuelle Le Chat

Cassius Kane

Sean Bingham

Tinie Tempah X Skepsis 'Eat It Up' by Yeeiid

Tinie Tempah x Skepsis - Eat It Up (Official Music Video)

The first of two more promos by directing duo LateMilk in the lead-up to the release of AJ Tracey's new album Don't Die Before You're Dead&nbsp;is arguably their most personal collaboration. It's also the video where animation takes the lead role in the creative, as a means to deliver the raw emotion of the song's theme.The video for 3rd Time Lucky is a tribute to AJ Tracey’s mother and her journey with cancer, capturing how deeply it shaped their relationship and the strength they found in facing it together. At the centre of it all is a soft, wide-eyed bunny. A recurring symbol from the album, and here, a quiet reflection of Tracey's more vulnerable side.LateMilk worked with stop motion animator Imbro to tell the story of a mother and son - represented as bunnies -&nbsp;dealing with what life throws at them. Things become more ominous, as the mother rabbit begins to be stalked by a monster. And eventually she has to confront and defeat the creature.The directors have brought this to life with clarity and care, using symbolism to play off the direct personal&nbsp;message from AJ to his mother.&nbsp;&nbsp;&nbsp;As such it makes Tracey's message a love letter to mothers, to vulnerability, and to the quiet power of shared strength. Appropriately it&nbsp;was created in proud support of Maggie’s and the vital work they do for those affected by cancer.[imgtoken data:1]

LateMilk

Imbro

Andre Wooz

Ocurens Content

Guglielmo Trautvetter

Matteo Ranzato

Diego La Rosa

TURIYAFX

Cristian Marazzi

Nicholas Cravedi

Jordan Rowley

Evgenia Avramidou

AJ Tracey '3rd Time Lucky' by LateMilk, Imbro

Aj-Tracey--'3rd-Time-Lucky'-by-Latemilk,imbro

Troy Roscoe reunites with social media superstar and rapper KSI for another eye-popping visual blockbuster. And this one might be the biggest of the lot.The video for Catch Me If You Can is a sci-fi spectacular, with KSI materialising in a future city of floating supercars, dicing with a rival driver, playing basketball with a fireball of Earth, arriving on a rooftop to orchestrate a windstorm of cash through the skyscrapers.&nbsp;It's a perfect blend of hyperreal VFX and explosive action&nbsp;with KSI's unassailable charisma, and a blockbuster from start to finish.&nbsp;"Maybe my favourite video to date," says Troy.&nbsp;"It’s rare I get the chance to go all-in on green screen and trust entirely in visual effects - but this one was that dream scenario. With my background in VFX, opportunities like this are what I live for, and I got to pull out every trick in the book."KSI wanted something wild, something that matched the energy of the track - and that gave me the green light to build a world that leans into the lyrics but still feels surreal and unpredictable. We had just three weeks to deliver the full video with heavy VFX, and the team smashed it."Even the shoot day was intense - 12 hours, back-to-back setups, no room for mistakes. It took quick decisions, a clear vision, and a crew that was fully locked in. Proud doesn’t even begin to cover it."[imgtoken data:1]

Vivan Nwonka

Troy Roscoe

Micheal Newton

Marisa Garner Associates

Kim Jarrett

Charlie Relph

Rick Joaquim

Marisa Garner

Matt Turner

Akey Delano

Justin Theodore

Gianni Morreale

Luke De Borde

Danni Baxter

Sam Storey

Shamara Roper

Megan Lee

Electric Theatre Collective

Ben Imber

Karen Arakelian

Atlantic Records

KSI 'Catch Me If You Can' by Troy Roscoe

Ksi-'Catch-Me-If-You-Can'-by-Troy-Roscoe

Troy Roscoe takes Nigerian singer BNXN on a fantasy journey through memorable moments with the girl of his dreams, in the video for Cutesy.From being wrapped in furs in a frozen forest to motorbiking through the desert, being caught in a lightning storm to having a luxury candlelit dinner, the pair find themselves&nbsp;in a series of romantic scenarios - and all made possible by shooting in a virtual production studio.&nbsp;Shot by DoP Rick Joaquim, Roscoe sets the scene with BNXN under treatment, having his thought patterns probed, which triggers his fantasies with his love interest - and they proceed to burn up the screen together in each distinctive scene."Cutesy was my first time stepping into the world of virtual production, and I’ll be honest, I didn’t fully know what to expect going in," reveals Roscoe. "But it blew me away. The experience opened up a whole new creative lane for me, and now I’m more excited than ever to explore what’s possible with this technology."For this video, I wanted everything to feel dreamlike - vivid, surreal, and full of colour - and I think we really nailed that. BNXN and the model had undeniable chemistry, both on-screen and on-set, and their energy brought the whole vision to life. A big shoutout to Silvertown Studios for accomodating us and our ambitious idea!"

Luba Kuziw

Annum Mohammed

Ismah Ansari

Joe Gubb

Dani Baxter

Empire

Afrobeat

BNXN 'Cutesy' by Troy Roscoe

Bnxn-'Cutesy'-by-Troy-Roscoe

Directing duo LateMilk deliver&nbsp;another bold, high-energy visual for AJ Tracey, bringing him together with fellow&nbsp;rap superstars Headie One and Aitch - and a scene-stealing CGI bunny.Set against the backdrop of a sprawling mansion, the video for Friday Prayer -&nbsp;the latest release from his forthcoming third studio album Don’t Die Before You’re Dead -&nbsp;captures a moment of triumph as AJ, Headie and Aitch&nbsp;reflect on their journeys and celebrate the culture they’ve helped shape.From high-stakes tennis matches with Aitch to dinner scenes with AJ and infinity room sequences with Headie One, the visual fuses high-end luxury with a raw sense of pride in British identity.[imgtoken data:1]But then, pushing into bold VFX territory, the video also introduces in&nbsp;the surreal bandaged Bunny character, who springs from AJ's necklace to act as an impish mascot for the whole piece. The Bunny is a striking symbol that plays into the album’s deeper mythology - and will be appearing across future visuals, connecting the dots as the album rollout gathers momentum.Carrying themes of fortitude, hunger and conviction, Friday Prayer follows LateMilk's previous videos for the London rapper, for&nbsp;Heaterz and the <a href="https://www.promonews.tv/videos/2025/02/20/aj-tracey-x-jorja-smith-crush-latemilk/90149" target="_blank">Jorja Smith-featuring Crush</a>. And it sets the tone for what promises to be AJ Tracey’s most ambitious era yet.

Fin Sullivan

Bemi Shaw

Chiara Pascarella

Aga Dziedzic

Louis Johnson

Brandon Quan 

Maxim Elliot

Ben Eeley

Max Tuite

Rory Thomas

Blessing Gkambanga

Dmitri Mitrofanov

Spirit View

AJ Tracey ft Headie One & Aitch 'Friday Prayer' by LateMilk

Aj-Tracey-Ft.-Aitch-&-Headie-One-'Friday-Prayer'-by-Latemilk

Thom Kerr directs a dazzling performance promo for singer, songwriter and dancer Alice Chater.&nbsp;The video for Bed Of Lies is the second release in Chater's recent comeback campaign, and features the artist as a nightclub dancer looking to transcend her current situation and leave behind all the drama - including a very grubby boss.Infused with Michael Jackson-esque choreography and diamond-encrusted outfits, its a stunning visual, and Alice Chater thrives amidst the mix of performance and dance.&nbsp;It's a bold and playful vision from director Thom Kerr, which complements the nostalgic track, and a great showcase of Alice's on-screen charisma.&nbsp;[imgtoken data:1]

Thom Kerr

Brian Deoleo

Kai Blamey Nyugen

Vicente Ben

Thomas Goldser

Avenues

Simona Cristea

Coffee & TV

Mike Linforth

Marco Di Giulio

Michael Vega

Lara Olutunmogun

Ty Hack

Ana Tanaka

Jonathon Kidd

Carl Bembridge

Krystal Dawn

Noel Bajandas, Jr.

Cinelab Film and Digital

Alice Chater 'Bed Of Lies' by Thom Kerr 

Alice Chater - Bed of Lies (Official Music Video)

italian directing duo LateMilk deliver a captivating video&nbsp;for AJ Tracey and&nbsp;Jorja Smith's collaboration on the song Crush.Newly signed to Ocurens, the directors reunite&nbsp;Tracey followng <a href="https://www.youtube.com/watch?v=BKZYqvKV4T0" target="_blank">their recent video for Heaterz</a>, marking a long-awaited&nbsp;return collab between the grime star and Jorja Smith,&nbsp;the video unfolds a compelling story through a dynamic split-screen format, showcasing two parallel lives.[imgtoken data:1]The track is 'rhythm and grime' - where the duo play heartsick lovers over a sample of Wretch 32’s 2006 tune&nbsp;Used To Be, itself&nbsp;featuring a Brandy sample from Love Wouldn’t Count Me Out - dripping with '00s nostalgia. LateMilk's video works within the recognisable idiom of British grime videos while also elevating the mood with R&amp;B touches.LateMilk create a visually striking world, balancing&nbsp;atmospheric lighting with a&nbsp;narrative thread, that feels polished and also intimate.&nbsp;The dynamic use of color, shifting from warm, intimate tones to cold, stark hues as the characters’ paths converge, highlights their ability to elevate simple moments into a transformative experience.&nbsp;[imgtoken data:2]The directors work the chemistry between the artists, and their independent star quality - as they are mainly on screen separately, or brought together by the use of split screens. Jorja Smith has always&nbsp;had a great relationship with the camera, and&nbsp;she looks particularly at ease here. It's up there with her best on-screen performances. While AJ Tracey radiates charisma largely by playing it cool.&nbsp;It is a pleasure to watch&nbsp;from start to finish, as we wonder if this well-matched pair will get it together.&nbsp;By the end, when they meet in the café, you are really rooting for these guys.

Luke C Harper

Adam Fox

James Huthwaite

Kashman Harris

Max Hodginson

Bobby Brown

Joe Munro

Carol Lopez Reid

Danielle Igor

AJ Tracey x Jorja Smith 'Crush' by LateMilk

AJ Tracey - Crush (feat. Jorja Smith)

Gabriel Dugué directs an otherworldly music video for Audrey Nuna, the second of the American R&amp;B singer and rapper's&nbsp;partnership with French production company&nbsp;Ocurens, following last year's UKMVA-winning video for Locket.&nbsp;Like its predecessor, the&nbsp;video for Jokes On Me encapsulates a masterful use of VFX, this time&nbsp;to transport the viewer into outer space- in fact, blurring the lines between inner and outer space&nbsp;- to capture the ethereal nature of Audrey's songwriting and voice. WIth both profile and close-up shots of Audrey, Gabriel Dugué transports us into a world that is Audrey's alone, emphasised further as she floats through a dark landscape in her own bubble.&nbsp;As the energy of the song picks up, we land on the moon with Audrey, where slow-shutter shots see her running across a vast landscape. The storm passes and the sun rises, and she walks across a boundless and peaceful desert.&nbsp;The film rolls out with a final contrast between the peace of Audrey’s closing destination and the other-worldly avatar that pulsates throughout the video. And then, a final tribute to the late Valentin Petit, the director for Audrey’s first Ocurens music video, closes a beautiful and innovative film.[imgtoken data:1]&nbsp;[imgtoken data:2]

Gabriel Dugué

Benoît Becquereau

Elisa Johanna Känd

Andrea Thirion

Jeff Bierman

Tom Haudry

Valentin Clarke

Maxime Chastres

Vathana Kang

Till Duca

Ariane THEUNISSEN

Orystella VITTI

Jacob KAJRUP

Zahra BENGHIDA

Gohan Keller

Max HEILBRONN

Yanjun Zhou

Antoine Deslandes

Arthur Paux

Emilien BERNAUX

Alt-Pop

Audrey Nuna 'Jokes On Me' by Gabriel Dugué

AUDREY NUNA - Jokes On Me (Official Video)

&nbsp;Production assistant : Tristan SEGUIN 1st AD: Jacques MADY 2nd AD: Juliette BARBIER Location Manager: Antoine LOEB Runners : Raphaëlle PEIL, Alexandra DERIGNY, Quentin BOILLON, Robin DE DIEULEVEULT Treatment artistic Director: Gohan KELLER Assist. treatment Artistic Director : Raphaël LAGRANGE DOP: Angelo MARQUES 1st AC: Nicolas FOUQUES 2nd AC: Vinisha KUNDLANI Gaffer: Gwendal CARVENNEC Spark: Yvain LI Intern Spark: Sayo BAPTS Key Grip: Julien LEMAIRE Sound Mixer: Antonin MICHOT Production Designer: Thomas LELONG Prod Design Assist: Tanguy SCHWARZ, Quentin SYLVESTRE Stylist: SELFINA Assist. Stylist: Patricia BULIGA MUA: Charlotte NGUYEN Casting: Lucie TARTENSON Spotter: Steven JOUANNE Dog Trainer: Zen Attitude Dog CASTING Wallace: Wallace CLEAVER Ezio: Mao BAUTHIER Camille: Txomin VERGEZ Emma: Myriam DJELJELI Marcel: Michel TRILLOT Renaud: Laurent JUMEAUCOURT POST-PRODUCTION BY MONUMENTAL Head of Post-Production: Laïla HAMDAOUI Post-Producer: Ruben RIGODIAT-CALCIATI Post-Production Assistants: Martin GELEY &amp; Maxime VEIGNEAU Editors: SANGFROID Assist. Editor: Martin GELEY Colorist: Eudes QUITTELIER Sound Design (Nola sound): Simon DJURADO &amp; Virgile GUILLAUD Credits: Ruben RIGODIAT-CALCIATI merci à Jérémie BAUTHIER, Sabrina LARCHEVESQUE, Bruno LEPLEY, Christelle MARESQ, Nicolas PINTEAUX, Jocelyne LEVASSEUR, Hervé PIERRON, Céline LAUTOUR, Pascal GIDON, Alexis DIOP, Noel et Annick GISLARD (Le Ravenobar), RVZ, Camping Le Rivage, CarharttWIP, Azur Garage, L’Escale.

Sangfroid

Marie Fessol

Angelo Marques

Wallace Cleaver 'Plus rien n'est grave' by Sangfroid

WALLACE CLEAVER - PLUS RIEN N'EST GRAVE

Gabriel Dugué directs an effervescent branded promo for Biotherm Blue Beauty, featuring actress&nbsp;Inés Spiridonov.The video for Biotherm Origins uses evocative&nbsp;slow shutter imagery and clean, minimalist art direction to bring the product brand to life, elevated by a transcendent soundtrack.&nbsp;With a soft, aquatic colour palette and filmic texture, it's a visual that feels organic and contemporary.&nbsp;

Gabriel  Dugué

Inés Spiridonov 'Biotherm Origins' by Gabriel Dugué

Inés-Spiridonov-'Biotherm-Origins-'-by-Gabriel--Dugué

The sensational promo for Audrey Nuna's Locket, in which the US rapper/singer takes centre-stage in a gripping art gallery concept, was&nbsp;Valentin Petit's final project before his tragic death earlier this year. Posthumously released,&nbsp;its now it has&nbsp;been recognised at this year's UK Music Video Awards with four nominations.&nbsp;The video takes place in a stark white gallery space at a private view, where Audrey is the statuesque figure observing the mini-vignettes&nbsp;unfolding around her, featuring a variety&nbsp;of larger than life characters&nbsp;with one thing in common - they are all too self-absorbed to pay attention to the art in the gallery.&nbsp;[imgtoken data:1]With brilliant camerawork, great casting and&nbsp;unbounded dynamism to go with the high concept playfulness, Locket&nbsp;exemplifies&nbsp;the character of its creator - who is properly acknowledged at the very end of the video. It's breathless and brilliant, as it takes you on a terrific journey.A&nbsp;tour de force&nbsp;of creative magic, it cements the legacy of Valentin Petit as one of the industry's&nbsp;most accomplished voices.&nbsp;

United States

Valentin Petit

Robin Lavaud

Mathieu Perez

Florie Vitse

SQUARE

Alt Pop

Audrey Nuna 'Locket' by Valentin Petit

AUDREY NUNA - locket (Official Video)

Sasha Rainbow, the visionary director renowned for her groundbreaking music videos, campaigns, the award-winning short film Kamali, and a highly anticipated debut feature, is embarking on a thrilling new chapter in her career.&nbsp;She is now positioned to make waves in both the UK and France as she collaborates with the cutting-edge creative production powerhouse, Ocurens. This New Zealand-born director has forged an indomitable reputation as a maestro of storytelling, pushing the boundaries of human narratives. She has garnered praise and recognition from platforms such as The Independent, BBC World Service, BBC Breakfast, The Guardian, Variety, Dazed Digital, and Nowness, solidifying her status as a true luminary in the industry.Having directed acclaimed and award-winning videos, including&nbsp;for Placebo's Life Is What You Make It and Suki Waterhouse's Good Looking Boy, and working with brands including&nbsp;KFC, Apple, Toyota, Puma, Lancome and&nbsp;EE, Rainbow has recently completed&nbsp;her debut feature film, the female-led body horror&nbsp;<a href="https://variety.com/2023/film/asia/mister-smith-new-zealand-horror-film-grafted-1235579219/" target="_blank">Grafted</a>.[imgtoken data:1]Above right: Sasha Rainbow on setHer&nbsp;distinctive storytelling and visual mastery have been evident in her work, such as the <a href="https://www.shots.net/news/view/ee-is-united-behind-hope" target="_blank">critically acclaimed EE campaign</a> that united audiences behind messages of hope.&nbsp;The BAFTA-nominated short film&nbsp;<a href="https://www.nzherald.co.nz/viva/culture/meet-the-bafta-nominated-director-behind-kamali-the-short-film-that-has-audiences-buzzing/VKKGGTEZ2NQYKAYD4DDFLV6CLA/" target="_blank">Kamali</a> - featuring an Indian girl skateboarder - provided&nbsp;a heartwarming narrative that resonated deeply with audiences.Now Rainbow is set to embark on a new stage of her journey as a filmmaker. She joins <a href="http://www.ocurens.com" target="_blank">Ocurens</a>, the production company founded in Paris in 2017 by director Valentin Petit and producer Germain Robin, which has now set up offices in&nbsp;London, headed by Emmanuelle Le Chat. Rainbow will be represented for all types of commissions, in both London and Paris.With a recent expansion into London, Ocurens has already embarked on diverse projects for renowned brands, has ventured into documentary filmmaking and is developing a short film about a woman suffering from Endometriosis. The company's dedication to nurturing talent while maintaining a small roster reflects its commitment to producing exceptional work.”I’m so excited to join the Ocurens family - a family, founded by forward thinking creatives who truly put their hearts into everything they do," says Sasha Rainbow. "I know we will do incredible things together, and I am ready for a wild ride of epic creativity and adventure, working on projects that truly resonate with us all.”Emmanuelle Le Chat, EP at Ocurens in London, adds: "Sasha is a superb storyteller and a brilliant human being who&nbsp;is deeply passionate about her craft. She is truly one in a million and our teams across Europe and the UK are genuinely ecstatic about this relationship."• Watch Sasha Rainbow's showreel at Ocurens <a href="https://www.ocurens.com/director/sasha-rainbow" target="_blank">here</a>; more about Ocurens <a href="http://www.ocurens.com" target="_blank">here</a>

Sasha Rainbow

Sasha Rainbow joins Ocurens in London and Paris

Bleu Desert direct an exceptional promo for Ziak, exploring the duality of man and machine in a rain-slicked dystopia.The video for Même Pas is a&nbsp;tour de force&nbsp;of creativity, boasting experimental vignettes which unravel&nbsp;in a thrilling, unexpected way.&nbsp;The visual effects work here is also truly noteworthy, using realistic cutaway models to peek inside different mechanisms, including guns, cars and motorbikes - and in one poignant scene, a pregnant woman's stomach, packed with gears and cogs&nbsp;instead of a child.&nbsp;Condemned to withhold their feelings, men are condemned to become machines in this world, and Bleu Desert's stunning direction brings the concept to life in vivid detail.Absolutely brilliant.&nbsp;[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Till Duca Studio

Bleu Desert

Robin Germain

Ziak 'Même Pas un grincement' by Bleu Desert

Ocurens

Producer

2025 (8)

2024 (3)

2023 (2)