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BNXN 'Cutesy' by Troy Roscoe

Promonews - 19th May 2025

Troy Roscoe takes Nigerian singer BNXN on a fantasy journey through memorable moments with the girl of his dreams, in the video for Cutesy.

From being wrapped in furs in a frozen forest to motorbiking through the desert, being caught in a lightning storm to having a luxury candlelit dinner, the pair find themselves in a series of romantic scenarios - and all made possible by shooting in a virtual production studio. 

Shot by DoP Rick Joaquim, Roscoe sets the scene with BNXN under treatment, having his thought patterns probed, which triggers his fantasies with his love interest - and they proceed to burn up the screen together in each distinctive scene.

"Cutesy was my first time stepping into the world of virtual production, and I’ll be honest, I didn’t fully know what to expect going in," reveals Roscoe. "But it blew me away. The experience opened up a whole new creative lane for me, and now I’m more excited than ever to explore what’s possible with this technology.

"For this video, I wanted everything to feel dreamlike - vivid, surreal, and full of colour - and I think we really nailed that. BNXN and the model had undeniable chemistry, both on-screen and on-set, and their energy brought the whole vision to life. A big shoutout to Silvertown Studios for accomodating us and our ambitious idea!"

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Promonews - 19th May 2025

Tags

  • Director's notes
  • Performance
  • R&B
  • Afrobeat
  • Virtual Production

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Credits

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Production/Creative

Director
Troy Roscoe
Producer
Jordan Rowley
Production Company
Ocurens
Executive Producer
Emmanuelle Le Chat
Executive Producer
Bunmi Oyateru
Executive Producer
Marisa Garner
Production Manager
Evgenia Avramidou
1st AD
Ismah Ansari
PAs
Nicola Gaea, Scarlet Green

Camera

Director of Photography
Focus Puller
Joe Gubb
2nd AC
Dani Baxter
Grip
Neil Blakesley
DIT
Riaz Gomez

Lighting/Grip

Gaffer
Charlie Relph
Sparks
Liv Kininmonth, Gianni Morreale

Art

Production designer
Luba Kuziw
Art Assists
Elise Thompson, Ollie Gale

Wardrobe

Stylist
Annum Mohammed

Agent

Director's Representation

Commission

Label
Empire

Promonews - 19th May 2025

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