Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

BNXN 'Cutesy' by Troy Roscoe

Promonews - 19th May 2025

Troy Roscoe takes Nigerian singer BNXN on a fantasy journey through memorable moments with the girl of his dreams, in the video for Cutesy.

From being wrapped in furs in a frozen forest to motorbiking through the desert, being caught in a lightning storm to having a luxury candlelit dinner, the pair find themselves in a series of romantic scenarios - and all made possible by shooting in a virtual production studio. 

Shot by DoP Rick Joaquim, Roscoe sets the scene with BNXN under treatment, having his thought patterns probed, which triggers his fantasies with his love interest - and they proceed to burn up the screen together in each distinctive scene.

"Cutesy was my first time stepping into the world of virtual production, and I’ll be honest, I didn’t fully know what to expect going in," reveals Roscoe. "But it blew me away. The experience opened up a whole new creative lane for me, and now I’m more excited than ever to explore what’s possible with this technology.

"For this video, I wanted everything to feel dreamlike - vivid, surreal, and full of colour - and I think we really nailed that. BNXN and the model had undeniable chemistry, both on-screen and on-set, and their energy brought the whole vision to life. A big shoutout to Silvertown Studios for accomodating us and our ambitious idea!"

Tags

  • Director's notes
  • Performance
  • R&B
  • Afrobeat
  • Virtual Production

Featured sponsors

Popular content

Feedback

Problem with this page? Let us know

Credits

Log in or sign up to PRO to see 13 more credits on this video.

Production/Creative

Director
Troy Roscoe
Producer
Production Company
Executive Producer
Executive Producer
Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Production designer

Wardrobe

Stylist

Agent

Director's Representation

Commission

Label

Promonews - 19th May 2025

Related Content

Industry News