BNXN 'Cutesy' by Troy Roscoe
Promonews - 19th May 2025
Troy Roscoe takes Nigerian singer BNXN on a fantasy journey through memorable moments with the girl of his dreams, in the video for Cutesy.
From being wrapped in furs in a frozen forest to motorbiking through the desert, being caught in a lightning storm to having a luxury candlelit dinner, the pair find themselves in a series of romantic scenarios - and all made possible by shooting in a virtual production studio.
Shot by DoP Rick Joaquim, Roscoe sets the scene with BNXN under treatment, having his thought patterns probed, which triggers his fantasies with his love interest - and they proceed to burn up the screen together in each distinctive scene.
"Cutesy was my first time stepping into the world of virtual production, and I’ll be honest, I didn’t fully know what to expect going in," reveals Roscoe. "But it blew me away. The experience opened up a whole new creative lane for me, and now I’m more excited than ever to explore what’s possible with this technology.
"For this video, I wanted everything to feel dreamlike - vivid, surreal, and full of colour - and I think we really nailed that. BNXN and the model had undeniable chemistry, both on-screen and on-set, and their energy brought the whole vision to life. A big shoutout to Silvertown Studios for accomodating us and our ambitious idea!"
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Promonews - 19th May 2025
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Credits
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Production/Creative
- Director
- Troy Roscoe
- Producer
- Jordan Rowley
- Production Company
- Ocurens
- Executive Producer
- Emmanuelle Le Chat
- Executive Producer
- Bunmi Oyateru
- Executive Producer
- Marisa Garner
- Production Manager
- Evgenia Avramidou
- 1st AD
- Ismah Ansari
- PAs
- Nicola Gaea, Scarlet Green
Camera
- Director of Photography
- RJ
- Focus Puller
- Joe Gubb
- 2nd AC
- Dani Baxter
- Grip
- Neil Blakesley
- DIT
- Riaz Gomez
Lighting/Grip
- Gaffer
- Charlie Relph
- Sparks
- Liv Kininmonth, Gianni Morreale
Art
- Production designer
- Luba Kuziw
- Art Assists
- Elise Thompson, Ollie Gale
Wardrobe
- Stylist
- Annum Mohammed
Agent
- Director's Representation
- MA
Commission
- Label
- Empire
Promonews - 19th May 2025