Directing duo Services Généraux have conceived a modern visual fable for French artist La Fève in which the rapper is portrayed as a post-modern Horseman of the Apocalypse in a masterfully rendered neo-medieval world.

Produced by Ocurens - recent winners of Production Company of the Year at the 2025 Berlin Music
Video Awards - and supported by French film fund CNC, the absorbing, hugely stylish video for NAVRÉ unfolds in scenes that combine cinematic power with a graphic sensibility. From misty plains to a burning castle and Renaissance-inspired bas-reliefs, the video unfolds as a metaphorical fresco, weaving together destruction and renewal. 

The direction blends medieval and avant-garde aesthetics: armour meets haute couture, natural landscapes merge with CGI creations and a virtual stage. Inspired by classical painting, the visual universe embraces chiaroscuro, faded hues and striking contrasts, turning every frame into a living tableau. It's an apocalyptic allegory and a poetic metaphor for La Fève’s artistic rise. 

Presented here in the director's cut that stays true to their artistic vision of Services Généraux, it is also the music video directing debut by Services Généraux following their acclaimed work in fashion and advertising.