new-land is a Scandinavian production company based in Stockholm, Copenhagen, and London. We represent a diverse roster of directors and photographers working across commercials, music videos, branded content, documentaries, and film.

Production Company

new—land

AG Rojas has created the first ever official music video for jazz legend John Coltrane’s spiritual masterpiece - one of the most important and influential jazz records ever made -&nbsp;by returning to the hallowed studio where it was recorded in 1964.Created in honour of the centenary of Coltrane's birth, Rojas's video for Acknowlegement, the opening and most iconic movement of the album-length suite A Love Supreme,&nbsp;was filmed at the legendary Van Gelder Studio in Englewood Cliffs, New Jersey.&nbsp;But rather than reconstruct the magical recording&nbsp;with musicians or actors, Rojas turns the space itself into the main character of the film. It becomes the foundation from which&nbsp;the viewer's imagination can run free as Coltrane's divine&nbsp;music plays.It's an audacious approach, but by focussing on the details, with&nbsp;superb black and white cinematography from Shawn Peters, Rojas's underlines&nbsp;the majesty and beauty of Coltane's&nbsp;recording by&nbsp;capturing the studio's unique&nbsp;character.&nbsp;[imgtoken data:1]&nbsp;&nbsp;&nbsp;&nbsp;“When I arrived at Van Gelder Studio for the first time on a May morning, there were no words, just a shared, awestruck look between my friend and collaborator&nbsp;Shawn&nbsp;Peters&nbsp;and me," explains Rojas."The studio is hidden down a long, tree-lined driveway, flanked now by two nondescript office buildings. You feel the space before you see it. But when you step into the studio, you are immediately welcomed into a world that honours nature as well as nature’s sacred geometry. Along with some recording gear,instruments, and ephemera that transport you through time."For the film, we attempted to imagine what that December night in 1964 may have felt like as John Coltrane, McCoy Tyner, Jimmy Garrison&nbsp;and Elvin Jones recorded&nbsp;A Love Supreme. Not exactly what it&nbsp;looked&nbsp;like (though a lot of the original recording equipment remains), but something more like the spiritual residue of their presence and sound.&nbsp;"I grew up playing saxophone in jazz bands, so the concepts of improvisation and collaboration are familiar to me (and crucial when it comes to filmmaking). That is how our cinematographer&nbsp;Shawn; our production designer&nbsp;Emmeline E. Wilks Dupoise; my producer&nbsp;Grace Campos&nbsp;and our crew approached the day. We listened to music, laughed, broke bread, and improvised with a 16mm camera&nbsp;all day and night in this very special place: together.”

United States

AG Rojas

Jazz

John Coltrane 'A Love Supreme, Pt. I – Acknowledgement' by AG Rojas

John-Coltrane-'A-Love-Supreme,-Pt.-I-–-Acknowledgement'-by-Ag-Rojas

Sam Spruell (Fargo, The Hurt Locker and The Gold) performs alongside actress Erza Sejdiu, bringing an expressive story to life through movement, in this cinematic collaboration between&nbsp;Dutch band Yīn Yīn and&nbsp;director Sharif Abd el Mawla.In the mysterious video for&nbsp;In Search Of Yang, Spruell falls to Earth, then maneouvres&nbsp;through the streets and buildings of Pristina in Kosova, eventually discovering his soulmate in the equally intense Sejdiu&nbsp;(the eponymous Yang) and finding release through dance.&nbsp;[imgtoken data:1]The film was shot by DoP Daan Bukman, whose camerawork grounds the story in texture and movement. The visual world was designed by Jose Tirado (The Beasts, Rosalía), with choreography by Mès Lesne (Morning Interlude, Core, Domons).Produced by Bonkers Unitied in partnership with new-land and serviced by Horizon-T in Kosovo, the video was shot on location in the streets of Pristina and inside the city's iconic Grand Hotel, where&nbsp;Sharif Abd el Mawla and his collaborators let&nbsp;rhythm, place, and performance converge in the search for Yang.&nbsp;

Netherlands

Sharif Abd El Mawla

Alternative

Yin Yin 'In Search Of Yang' by Sharif Abd El Mawla

YĪN YĪN - In Search Of Yang

new—land have signed Felix Scheynius for representation in London, Amsterdam and Scandinavia, completing&nbsp;his rise through the company to a full member of the directors' roster.Scheynius's track record as a director includes his video for <a href="https://newland.tv/work/time-with-me/" target="_blank">Prof Stranger's Time With Me</a> - nominated for&nbsp;Best Music Video at the Swedish Grammys earlier this year. He has also&nbsp;collaborated with global brands, such as Volvo Cars, Puma and Hoka. &nbsp;After graduating from Beckman’s College of Design, Felix joined new—land as a director's assistant, where he's assisted and worked as a 2nd unit director on award-winning projects with directors such as Gustav Johansson, Marcus Ibanez and Laerke Herthoni. From there, he has shown directing flair of his own, exhibiting bold creativity and ambition, in commercials, music videos and other projects.Mostly recently, he directed a global campaign for UNNA x HOKA, <a href="https://newland.tv/work/the-caterpillar-s-journey/" target="_blank">The Caterpillar’s Journey</a>, featuring beautifully hand- drawn 2D animation by Gaia Alari.“Felix has been a part of new—land for a long time and he’s a huge talent,"&nbsp;says Erik Torell, EP at new—land in Stockholm.&nbsp;"We are so excited to see his career launch in the advertising and music video world.”Felix Scheynius adds:&nbsp;“new—land has always felt like family. I started out here as a Director’s Assistant, learning the craft from so many of the great directors. Now I couldn’t be more excited to take the next big step – officially joining the roster myself.”• Watch Felix Scheynius's work at&nbsp;new—land <a href="https://newland.tv/directors/felix-scheynius/" target="_blank">here</a>

Felix Scheynius

new—land welcome Felix Scheynius to roster  

A grotesque tableau unfolds between two young women, a car&nbsp;and a rope - blurring the line between allegory and violence - in&nbsp;Casper Balslev's latest video for&nbsp;genre-bending Nordic trio 802.In contrast to Balslev-directed short films that accompanied the band's previous releases, 1986 Forever and the&nbsp;UK Music Video Award-nominated A Heavy Metal Bedtime Story, the visual for H.I.T.S. is a short sharp shock: an unsettling scenario of stark symbolism, delivered with a cinematic punch, in under two minutes.&nbsp;&nbsp;&nbsp;The video deepens the song’s core tension: the eternal clash between good and evil - tautly delivered by Balslev's direction, with gritty cinematography by&nbsp;Sebastian Wintherø. And in this story of one woman's determination to dispatch&nbsp;her rival in the most sadistic manner possible, there is an mindboggling final twist.

Denmark

Casper Balslev

Rock

802 'H.I.T.S.' by Casper Balslev

802-'H.i.t.s'-by-Casper-Balslev

Casper Balslev directs a superb origin story&nbsp;for Danish metal band 802, where it's&nbsp;1986 Forever: a&nbsp;short film, that tells the tale of small town losers Andreas Asingh and Emil Sorensen's long journey to rock 'n roll glory.1986 Forever is a&nbsp;follow-up to Casper Balslev's marvellous&nbsp;<a href="https://www.promonews.tv/videos/2023/03/09/802-heavy-metal-bedtime-story-casper-balslev/80648" target="_blank">A Heavy Metal Bedroom Story</a>, released last year, featuring the band's debut single My Girl - a deadpan black comedy about to goth-obsessed girls who find each other. And it's&nbsp;a more ambitious proposition, as we are treated to a&nbsp;mythic story of the band's early struggles, back in 1986, packed with comedy, violence and a hallucinatory trip to Tenerife. &nbsp;The main thrust is Andreas and Emil's long search for the bass player of their dreams - achieved when they find Kasper Holbaek in Tenerife - followed by their eventual progress to the recording studio and a dangerous encounter with a psychopathic label boss.Balslev masterfully maneuvres&nbsp;the&nbsp;story with considerable skill and, bolstered by excellent performances across the board, and excellent period detail in both art direction and DoP Tobias Scavenius's 80s-esque cinematography.The official video for 802's track 1986, comprised of a cutdown section of this full-length short film,&nbsp;was released earlier this year.&nbsp;But this actually feels like it has the potential of being a full length movie, like&nbsp;Kneecap. A must-watch.[imgtoken data:1][imgtoken data:2]

Heavy Metal

802 '1986 Forever' by Casper Balslev

802 - 1986 Forever

<h3>The director, now signed to new—land, on his recent&nbsp;video for Sasha Keable and 6lack, a family trip to Mecca, and how stumbling across a show on late night TV changed his life.</h3>Abdi Ibrahim is&nbsp;Somali-American director and photographer, hailing from the North West USA, who has established his own unique visual language largely through working in the fashion world, shooting portraits and campaigns for editorials, with his work appearing in publications such as The New Yorker, Harper’s Bazaar, Vanity Fair, and Esquire.He made an auspicious debut as a filmmaker, with a short documentary for Apple Music, and since then he has since gone on to collaborate with Lacoste, the NFL, Subaru, and more, in the brands space. His music video career took off in 2022 with his video for Vince Staples'&nbsp;MAGIC, featuring DJ Mustard - an example of how his work incorporates storytelling and visceral imagery with touches of magic realism.&nbsp;&nbsp;&nbsp;This year Abdi joined the new talent roster at new—land for representation in London, Amsterdam, Stockholm and Copenhagen and has made his first UK-commissioned video for Sasha Keable and 6lack. He now submits himself to a quick end-of-the-year grilling via the ever-popular SNAPSHOT Q&amp;A...&nbsp;&nbsp;Name: Abdi IbrahimBirthday: July 13, 1996Where did you grow up? I grew up in Kent, Washington near Seattle&nbsp;Where do you live now? I currently live in Los AngelesWhat were the important first projects for you, in terms of a learning experience&nbsp;and getting noticed?The Vince Staples music video for Magic featuring DJ Mustard, and a Lacoste commercial with Venus Williams. More so for the learning experience [than getting noticed].The Vince Staples video was my first time on a set with so many people. With a large crane, multiple locations, 30 plus extras... The whole ordeal was scary - but such a huge learning experience.[vidtoken data:0]The Lacoste commercial with Venus Williams was my first time working with a big athlete AND a real actor in Saniyya Sydney, so that was it’s own experience as well.[vidtoken data:1]Best film you’ve seen this year? <a href="https://www.youtube.com/watch?v=_klfx5sGzFk" target="_blank">Poor Things</a> by Yorgos Lanthimos. I also watched <a href="https://www.youtube.com/watch?v=JMyVSD6OvO8" target="_blank">Cinema Paradiso</a> for the first time this year by Giuseppe Tornatore and THAT was beautiful. It’s been on my letterboxd watch list for a minute but wow, what a beautiful film.Most recently my colleague and friend sent me a 44 min film by Kiyoshi Kurosawa called Chime. It’s not the best film but I loved it. Every frame and shot was gorgeous.<blockquote>I feel like I'm in a transition phase, so I think the creative reward is right around the corner.</blockquote>Favourite song/album/music artist this year? Two Star and The Dream Police by Mk.gee, Hit Me Hard And Soft by Billie Eilish, Short n Sweet by Sabrina Carpenter, and Rema’s Heis are my favorite projects from music this year and I've come back to these records the most! My favourite artists more recently have been Teezo Touchdown and Cash Cobain.Favourite music video/videos you’ve seen this year? <a href="https://www.promonews.tv/videos/2024/09/11/aap-rocky-tailor-swif-vania-heymann-gal-muggia/88099" target="_blank">Tailor Swif by ASAP Rocky</a> directed by Vania Heymann &amp; Gal Muggia - by far my favourite video of the year!<a href="https://www.promonews.tv/videos/2024/05/14/charli-xcx-360-aidan-zamiri/86431" target="_blank">360 by Charlie XCX</a> directed by Aidan Zamiri, <a href="https://www.youtube.com/watch?v=jGK3YVmGZ3Y" target="_blank">Witchy by Kaytranada featuring&nbsp;Childish Gambino</a> directed by Bethany Vargas. And <a href="https://www.promonews.tv/videos/2024/10/03/sasha-keable-ft-6lack-take-your-time-abdi-ibrahim/88425" target="_blank">Take Your Time by Sasha Keable</a> directed by me.&nbsp;What has been (or usually is) your favourite night out this year?&nbsp;The last couple nights of Ramadan are my favorite every year. The holiest time of the holiest month. I also get to be back home with my family and spend nights awake eating, praying, laughing. It’s very healing and feels like an escape from the world.&nbsp;Name a film or video or other creative work that had a huge influence on your career choice?I watched a Behind The Scenes of a film I don’t remember. The “making of” video was on TV&nbsp;on some network. I was in high school. My cousin and I happened to stumble upon it late night on a school night. I think the process was so new and so interesting to us. We decided to make a short that same week with zero knowledge whatsoever.Also every film I’ve ever watched has influenced me whether I liked them or not - but some have had a special place in my mind and heart over the years.&nbsp;[vidtoken data:2]<blockquote>The Take Your Time video... pushed me and felt rewarding throughout the process.</blockquote>In terms of&nbsp;music video-related jobs of the past year or so - what was the most rewarding creatively, and why?I don’t feel fully rewarded yet. This doesn’t mean the work I’ve done hasn’t been fulfilling and fun and really good. Just don’t feel rewarded. I am feeling like I am in a transition phase creatively so I think the creative reward is right around the corner!Everything I’ve done has felt good more recently and has fulfilled me in certain ways. The Take Your Time video with Sasha Keable and 6lack has creatively pushed me recently and has felt rewarding throughout the process till the end.&nbsp;It’s a project I’m genuinely proud of and love the new—land team for fully supporting it and backing this one and Sasha’s team for collaborating to create such a great video.What are your favourite other (non-mv) projects of the past year or so?I did a cover photoshoot for Elsa Majimbo for OkayAfrica. This has been my favourite project outside of the video work. The shoot itself was very beautiful. The location, the energy, the styling looks, hair. I loved that process so much. And plus it was an honour shooting an East African legend, considering I am East African myself. It felt truly authentic and fun.[imgtoken data:1]What’s the most surprising thing that’s happened this year? Finding the new—land family and getting our first project on the board. Working with Sasha and 6lack! Being back home in Seattle with my family most of this year. Starting a company with my friends called neo-neo.I think leaving LA for a significant amount of time has been another surprising thing. I’ve lived here almost five straight years now without really leaving much unless it was for work. But I’ve recently been out of LA a lot. Also going to Umrah in Mecca (Islamic pilgrimage) this past year with my mom and family was surprising and AMAZING. A very cleansing experience.<blockquote>Each year some of the best music videos come out and the crews are doing it for nothing - you can feel pure energy and creativity oozing out.</blockquote>Most annoying/irksome thing that’s been going on this year (work-related or otherwise)? The most genuinely disappointing and annoying thing I’ve witnessed this year has been finding out so many people I know are in support of genocide. I know directors, producers, and others that’d repost terrible things this time last year. I remember adult professionals reposting “Kill Them All”&nbsp; posts but we won’t speak on that too much. But yeah that’s been annoying to see and quite disappointing.&nbsp;Your top suggestion to change and improve how the music video industry works? Maybe more ethical practices from labels and paying people and production, and having better budgets. That’s a reoccurring issue I’ve seen.&nbsp;I think outside of just money and overall respect for directors and crew, the music video industry is killing it due to the dope creatives. Each year some of the best music videos come out and the crews are doing it for nothing. You can feel the pure energy and creativity oozing out of these videos. It’s genuine.What are you looking forward to most for the rest of the year? More music videos. More work in the U.K. specifically. More projects with friends. More life. Peace and freedom for the peoples of Palestine, Sudan, Congo, and the rest of the world. I also am looking forward to making more time for myself and taking care of myself first. I want to go back to creating for fun and not for work!• Abdi Ibrahim is on&nbsp;new—land's new talent roster, represented for music videos by Mouthpiece; watch more of Abdi's work <a href="https://newland.tv/new-talent/abdi-ibrahim" target="_blank">here</a>.&nbsp;&nbsp;

Abdi Ibrahim

Mouthpiece

THE SNAPSHOT Q&A: Abdi Ibrahim

Vince Staples - Magic feat. Mustard (Official Music Video)

Lacoste - I Wanna Be Like Venus

Sasha Keable - Take Your Time (Official Video) ft. 6LACK

Award-winning Dutch-Egyptian director&nbsp;Sharif Abdel Mawla has joined the roster at new—land, for representation across commercials, branded content, music videos and short films in the UK and Scandinavia.Known&nbsp;for building powerful, cinematic narratives that often touch on the surreal, whilst remaining grounded in a raw and honest reality, Abdel Mawla's work includes commercials for Adidas, Pepsi, Turkish Airlines, The New Originals and Google Pixel, and he directed the music video for groundbreaking Dutch-Iranian artist Sevdaliza's Everything Is Everything. His first feature,&nbsp;Curtain Call, a mirror to a darker side of the film industry, premiered this year to great acclaim.Previously a creative for international brands and agencies before breaking into directing, his first short 7 Moroccans and Jos&nbsp;(2017) premiered at the Dutch Film Festival. His work has been&nbsp;published on Nowness, Hypebeast, Another Man, i-D, Fast Company and It’s Nice That, receiving several awards and honours, including a Webby award, Cannes Lion, Lovie and Merit. His&nbsp;next feature is currently in development.&nbsp;“We are delighted to welcome Sharif to new—land," says&nbsp;Trine Pillay, MD at new—land London. "He first caught my eye with his film for adidas, Life Advice — as a storytelling piece, it has such energy and vibrancy. Sharif really compliments our roster at new—land, while bringing a new dimension to it; I can’t wait to see what we can make together.”&nbsp;• Watch Sharif Abdel Mawla's showreel at new—land​ <a href="https://newland.tv/directors/sharif-abdel-mawla" target="_blank">here</a>

new—land welcomes Sharif Abdel Mawla

Abdi Ibrahim directs a stylish promo for Sasha Keable’s latest single, featuring 6lack.The video for Take Your Time is a scorching, sweaty affair, taking place in an apartment where Keable tries to cool off.&nbsp;Focusing on portraiture and atmosphere, the video features a cast of supporting characters, who all try and get on with their activites - some quite suspicious -&nbsp;in spite of the fearsome heat.&nbsp;An unexpected yet decidedly fitting visual accompaniment to the track, featuring plenty of striking imagery.&nbsp;

United Kingdom

Soul

Sasha Keable ft 6lack 'Take Your Time' by Abdi Ibrahim

Together with music videos for three songs from Cat Burns's debut album early twenties, Libby Burke Wilde has directed an accompanying short film.A cinematic rendering of Burns's coming-of-age album, the short narrative - also called early twenties -&nbsp;is a mirror to the transformative years of your adolescent years, touching on themes of mental health, friendship, queer love, and loneliness.Cat’s conversational lyrics are almost tangible in Libby’s script, interweaving the lives of five friends on a night out, all at different stages in life.[imgtoken data:1]Piecing together the narrative between the music videos for alone, end game&nbsp;and met someone - also directed by Libby Burke Wilde - the short film stars a wealth of emerging British acting talent: India Amarteifio (Queen Charlotte: A Bridgerton Story), Sam Reuben (Everything Now), Aiyana Goodfellow (The Outlaws), Melina Sinadinou (Beyond Paradise), and BAFTA-nominated Samuel Bottomley (How To Have Sex, Sundown).“Your early 20s are one of the most transformative times in life, which I think is what makes it so memorable," says Burke Wilde. "It’s a time of limbo between childhood and fully-fledged adulthood. Responsibilities are creeping in, but some things are still carefree.&nbsp;[imgtoken data:2]"It’s also a time when your relationship to yourself and others is changing dramatically. Cat mentions all these things in her album. Not knowing where you want to be, not feeling comfortable in your own skin, loneliness and having low self-esteem. All universal themes that feel so heightened in your early twenties."I wanted to make a film that touches on many of these feelings. It reflects the dramatic highs and epic lows of this time in your life, but leaves you with a feeling of hope for the future."

Libby Burke Wilde

Cat Burns 'early twenties' (short film) by Libby Burke Wilde

Cat-Burns-'Early-Twenties'-by-Libby-Burke-Wilde

Jonas Bang directs an evocative promo for Trentemøller.The video for Dreamweavers takes viewers on a hypnotic trip through a dark and dreamy universe,&nbsp;setting the scene for the artist's upcoming album in September.Hauntingly abstract, the video blends surrealist vignettes with quiet moments of introspection, building a unique sense aesthetic which successful blurs the line between artificial and organic.Brought to life with a wide variety of unconventional film techniques, the film has a textural,&nbsp;hazy quality which&nbsp;perfectly echoes the dream-pop world of the Copenhagen-based artist.[imgtoken data:1][imgtoken data:2]&nbsp;

Jonas Bang

Trentemøller 'Dreamweavers' by Jonas Bang

Trentemøller: Dreamweavers

Having already made a big impression at last year's UK Music Video Awards, Maceo Frost's superb video for Zigidi, the lead single from his own musical project with Robin Naziri, finally reaches a wider audience. And it really deserves to be seen.&nbsp;Kurdish/Swedish artist/actor Naziri and director/music producer Frost are collaborating as BIJI, acting as a lens into Kurdish culture through a blend of Kurdish and Western Asian music traditions with other influences, particularly hip hop. It's an audio-visual project which saw the pair travel to the Kurdistan region of Iraq&nbsp;last year to create the pulsating video for Zigidi.[imgtoken data:1]It's a great mix of high-octane, petrolhead-friendly&nbsp;action and social documentary, as Naziri embarks on an improbable mission to deliver the prized BMW of a local boss through the desert 'without a scratch', while recalling flashbacks of conversations with&nbsp;the high elders.&nbsp;Featuring some&nbsp;brilliant stunt driving by Rozh mohammed Al-sheikhani, Maceo Frost handles the combination of action footage and dramatic interludes&nbsp;with great flair&nbsp;and just makes you want to watch it again - and learn more about this fascinating project. Great stuff.

Sweden

Maceo Frost

Knucklehead

Hip Hop

BIJI 'Zigidi' by Maceo Frost

BIJI - Zigidi (Official Video)

The second&nbsp;instalment of Libby Burke Wilde's cinematic project to accompany Cat Burns's debut album rollout places the artist&nbsp;in a busy club.The promo for End Game continues the stripped-back, minimalist approach established in Burke Wilde's video for <a href="http://www.promonews.tv/videos/2024/04/16/cat-burns-alone-libby-burke-wilde/86135" target="_blank">Alone</a>.&nbsp;As with the previous video it's captured in a single take, Cat performing End Game direct to camera, as other clubgoers swirl around her.&nbsp;The video works in establishing the separateness of Cat Burns, lost in her own thoughts about a struggling relationship, amid an oblivious crowd of revellers - who include India Amarteifio and Sam Reuben.&nbsp;&nbsp;

Singer-songwriter

Cat Burns 'End Game' by Libby Burke Wilde

Cat-Burns-'End-Game'-by-Libby-Burke-Wilde

Felix Scheynius directs Swedish artist Prof. Stranger's debut music video.&nbsp;The video for Time With Me explores the artist's story almost like a coming of age, starting where&nbsp;it all began in Skarpnäck, a small suburb in Stockholm.Featuring a cast of real friends and family members, the video takes viewers through a fluid montage of dreamy vignettes, effortlessly cinematic and absorbing.&nbsp;Elevated by some seamless VFX work at the end, it's a brilliant introduction to the artist and his visual world, perfectly executed by Scheynius and team.&nbsp;

Electronic

Prof. Stranger 'Time With Me' by Felix Scheynius

Prof.-Stranger-'Time-With-Me'-by-Felix-Scheynius

Libby Burke Wilde directs a dramatic and heartfelt&nbsp;one-take&nbsp;performance video for Cat Burns, as she walks along a London high street, heading home after a night out... alone.&nbsp;In a bravura single Steadicam shot, Cat expresses her frustration and loneliness in singular terms in her new song Alone. It's a showcase of Burns' charismatic&nbsp;performance style, packed full of emotion and introspection, and it's elevated in cinematic terms by the approach, with cinematography by Joe Cook and Steadicam operation by Emilio Schlappi.&nbsp;Featuring a brief cameo from BAFTA-nominated actor Sam Bottomley, this is the first visual taken from a wider series for Cat Burns's upcoming debut album.&nbsp;

Cat Burns 'Alone' by Libby Burke Wilde

Cat-Burns-'Alone'-by-Libby-Burke-Wilde

Joanna Nordahl directs a horror movie-themed music video for Ashnikko, recruiting Sweden's top cheerleading squad for an irresistible combination of&nbsp;Bring It On and Midsommar.The video for Cheerleader takes viewers on a haunting journey into the deep, dark woods of southern Sweden. Oozing with energy and&nbsp;unsettlingly hypnotic scenes,&nbsp;Ashnikko and her cult of dancers challenge modern beauty standards and the expectation of femininity through the male gaze with cut-throat gestures, uninhibited choreography, and powerful lyrics. To quote directly: "I’m not a girl, I’m a swarm of bees."Also, Cheerleader does feature proper cheerleading. In fact, Ash's posse are the&nbsp;Swedish National Cheerleading Team.Another mesmerising Ashnikko video ahead of her long-awaited debut album WEEDKILLER - out on August 25th.&nbsp;&nbsp;

Joanna Nordahl

Avenues

Ashnikko 'Cheerleader' by Joanna Nordahl

Ashnikko-'Cheerleader'-by-Joanna-Nordahl

Casper Balslev directs a marvellous music film for Danish alt-rock band 802's song&nbsp;My Girl - an absorbing coming-of-age tale, subtitled A Heavy Metal Bedtime Story.Featuring and inspired by the track - which is 802's debut single - we are introduced to&nbsp;a goth teenage girl who feels alone in the world - until&nbsp;she visits a car graveyard and finds an old rusty hearse with a coffin in it. Inside the coffin lies another goth girl, exactly like herself. And then these two young outcasts go on a rampage through the local neighbourhood...Exploring those liminal moments of youth, when the world seems to stop and you feel stuck in limbo between different time periods, the video has a rebellious feeling that bubbles under the surface, threatening to spill over in a riotous sequence of events.&nbsp;Dark, enigmatic and utterly captivating, it's a brilliant video with&nbsp;idiosyncratic characters, cinematic locations and a vibrant, nostalgia-tinged aesthetic.&nbsp;

Alternative Rock

802 'A Heavy Metal Bedtime Story' by Casper Balslev

802-'A-Heavy-Metal-Bedtime-Story'-by-Casper-Balslev

Gustav Johansson directs a lovely&nbsp;video for Girl In Red, following the Norwegian artist's breakout video for We Fell In Love in October by moving the action forward twenty years,&nbsp;examining how&nbsp;relationships can linger with us long after they've ended.Clocking in at just over eight minutes in length, Johansson's&nbsp;video for October Passed Me By&nbsp;is presented as a short film, which gives viewers the chance to feel the tension between the main character and her current lover (played by Lisa Loven Kongsli and Ruth Vega Fernandez), whilst she reflects and yearns for snapshots of lost memories.&nbsp;Breathtakingly&nbsp;shot by DoP&nbsp;Niklas Johansson, the video feels intimate and realistic, and is backdropped by stunning Oslo landscapes throughout. Great&nbsp;work.

Gustav Johansson

Girl In Red 'October Passed Me By' by Gustav Johansson

girl in red - October Passed Me By (Short Film)

Bertil Vorre directs a charmingly surreal promo for Mads Langer, that was nominated at this year's UK Music Video Awards in the Best Pop Video - Newcomer category.&nbsp;Written for a Danish music television show where an artist is asked to write a song to Denmark, Ukendt Land&nbsp;is a song about looking up and finding light in dark times—as well as accepting that any light will always come with darkness.[imgtoken data:1]Taking place within an&nbsp;absurd (yet strangely familiar) dystopian Denmark, the video follows a man lost in life, who takes steps to find meaning and catharsis.&nbsp;Boasting ingenious production design from Martin Johannsen of Van Horn alongside striking VFX work from Onki VFX, the video is a dazzling spectacle, and great fun to watch.Just don't attempt any of these stunts at home kids.&nbsp;

Bertil Vorre

Mads Langer 'Ukendt Land' by Bertil Vorre

Mads Langer -  Ukendt Land (Official Music Video)

Emmanuelle Soffé takes us back to disco’s roots, in her video for Scottish DJ duo LF System.&nbsp;The video for Afraid To Feel plays on the song’s disco heritage, dropping us into the middle of a&nbsp;70's-inspired dancefloor, full of nods to the Hispanic, Latinx and Black Queer communities that first brought disco to the fore, with particular influence from ballroom dancing and voguing.The atmospheric cinematography, flamboyant performances and chromatic styling elevate the feel-good concept, ending on a celebratory, proud note.&nbsp;

Emmanuelle Soffé

LF System 'Afraid To Feel' by Emmanuelle Soffé

LF SYSTEM - Afraid To Feel (Official Video)

Emmanuelle Soffé directs Poppy Ajudha's Playgod, a powerful pro-choice statement prompted by the recent Alabama abortion bill and other pressures on women’s freedom across the globeThe song questions the right of men to lay claim to women’s bodies, and Soffé's video&nbsp;grounds Ajudha’s anger in a series of low-lit scenes, with a chorus of women exploding into movement in time with the song’s ferocious chorus, making a physical expression of women’s grief and rage.Elsewhere, scenes depicting Ajudha in Virgin Mary-esque stylings show the grief that even Mary herself feels for Christian ideologies being warped in the name of ‘God’, while a glitter-laden performance from the singer depicts the sanctity of the female body.[imgtoken data:1]"When I first heard this track, with just a few hours to write a script, it struck me that the most powerful way to approach a video concept for a song like this was through simple and raw expression of emotion," says Soffé. "An expression of the emotion that we, as women, feel when we watch things like the Texas Heartbeat Act unfold on our screens. The horror and the grief we feel on behalf of our sisters (and trans/non-binary siblings) on the other side of the planet. The anger, the rage, the frustration, the helplessness. And the way that these powerful emotions unite us, bind us together, make us stronger and ever more determined for change."At its essence, the concept for this video is about Releasing. Releasing our and the collective trauma; a method of communicating not (just) with words, but with the heart."

CHEAT

Poppy Ajudha 'Playgod' by Emmanuelle Soffé

Poppy Ajudha - PLAYGOD

Danish director Bertil Vorre's video for&nbsp;Joshua Lindemann's remix of Yoav's Blood Moon brings us into an increasingly&nbsp;tense stand-off between father and son: as the young man expresses himself with his friends through choreography and dance, he comes against the opposition of his furious&nbsp;Dad.&nbsp;As the mood in the family apartment darkens, the older man is like a coiled spring about to explode... until something surprising happens - possibly the consequence of the blood-red moon over the city.&nbsp;With strong performances from his cast - particularly&nbsp;Jens Andersen and Frederik Levin Jensen as the father and son - Vorre builds the tension to the verge of melodrama, before delivering his thoroughly enjoyable twist in the story.Dad realises he cannot resist the beat either, the old hypocrite, and the result is mesmerising.

Dance

Yoav 'Blood Moon (Joshua Lindemann remix)' by Bertil Vorre

BLOOD MOON

Bjarke Underbjerg directs an alluring and romantic promo&nbsp;for George Cosby.&nbsp;Shot in Milan&nbsp;and featuring breathtaking architecture and cityscapes,&nbsp;the video follows a narrative vignette between Cosby and an enigmatic woman, played by Lara Di Bello, who is continuously walking&nbsp;a few yards in front of him.Contrasting reality and fantasy, Cosby playfully follows the character, but it becomes more and more unclear if she is real or a figment of his imagination.&nbsp;The cinematography by Andrea Dutto&nbsp;is gorgeous,&nbsp;enhanced by the sun-soaked scenery and lots of silky-smooth Steadicam setups. And Bjarke Underbjerg maintains a sense of mystery throughout this beautiful-looking piece.&nbsp;

Bjarke Underbjerg

George Cosby 'She Got It Bad' by Bjarke Underbjerg

George-Cosby-'She-Got-It-Bad'-by-Bjarke-Underbjerg

The first of three live videos made for La Bolgothèque and Jim Beam in the summer of 2021 by Libby Burke Wilde.&nbsp;"This one had SO many moving parts," says Burke Wilde. "Hats off to Jack, Olivia (the choreographer), Paul and Tristan (sound). Not an easy one shot to pull off but joyful when it did!"

Jack Garratt 'Time' (Live) by Libby Burke Wilde

Jack-Garratt-'Time-(live)'-by-Libby-Burke-Wilde

MØ takes on the formidable Globe of Death on her motorbike, before being catapulted into a new idyllic world in Joanna Nordahl's dazzling video for Live to Survive.Nordahl uses a combination of spectacular action, portraiture and fiery VFX to create a visual metaphor for the sentiment behind the song that marks the&nbsp;return of the artist otherwise known as&nbsp;Karen Marie Ørsted.In the first part of this breathless video we get the all-action MØ, as two bikes revolve around inside the enclosed Globe of Death. Then she is transported to the countryside by a beautiful lake, having come through the other side of her extraordinary challenge.&nbsp;MØ says of Live to Survive: “I hope you’ll dance to it feeling empowered in yourself, with all your vulnerability, strength, beauty, and flaws, and remember that life is a constant dance of ups and downs.”[imgtoken data:1][imgtoken data:2]

MØ 'Live To Survive' by Joanna Nordahl

MØ-'Live-To-Survive'-by-Joanna-Nordahl

Swedish rapper Robin Nazari collaborates with new-land director Maceo Frost in this poignant ode to Robin’s late father, who passed away in 2004.The video, which was co-written by Maceo, illustrates Robin’s life, growing up in a culture where vulnerability was seen as weakness and silence was seen as strength. Unable to express his emotions, Robin recounts how his grief turned to rage.

Robin Nazari ft Maceo Frost 'I've Understood' by Maceo Frost

Robin Nazari - Jag Har Fattat (ft. Maceo Frost)

Jonatan Egholm Keis directs a beachside epic for&nbsp;James McMorrow &amp;&nbsp;Rudimental collaboration on Be Somebody.&nbsp;Shot across various locations in Denmark, the video represents a crumbling relationship through abstract vignettes and choppy, intense edits.&nbsp;Visualising the upbeat music through frenetic movement, we see a couple ride a motorbike at dusk, freefall down sandy dunes and have fiery, heat-of-the-moment arguments, whilst backdropped by dazzling landscapes.&nbsp;There might not be much of a narrative, but the concept is&nbsp;all the better for it - and DoP&nbsp;Robin Holtz ensures that every frame is a worthy still image in its own right.[imgtoken data:1]&nbsp;

Jonatan Egholm Keis

James McMorrow ft Rudimental 'Be Somebody' by Jonatan Egholm Keis

James Vincent McMorrow, Rudimental - Be Somebody (Official Video)

Bjarke Underbjerg rounds off a trilogy of videos for Swedish artist LÉON,&nbsp;with the introspective promo for Seventeen.&nbsp;Through the reunification of the indie pop star and her first love, we see the different ways in which posing for a camera and posing for a person intertwines - the constant switch between vulnerability and immovability. In short it's like the age old question: who are we through the eyes of another?&nbsp;DoP&nbsp;Adam Jandrup carries over the same cinematic, emotive cinematography from the previous two promos, with an added energy and flair towards the crescendo of the concept.&nbsp;Beautiful work and a striking way to end a special series of videos.&nbsp;

Indie pop

LÉON 'Seventeen' by Bjarke Underbjerg

LÉON - Seventeen (Official Video)

Two boys working at a barber shop gets in trouble when they fall in love with the owner's daughter, and unwittingly embroiled with a ruthless gang of credit card hackers.&nbsp;Bertil Vorre's video for Feels is a strange brew of drama, fantasy and,&nbsp;a peppering of pure tragedy...

Feels 'Lost' by Bertil Vorre

Feels-'Lost'-by-Bertil-Vorre

Summer is coming. And Casper Balslev&#39;s film Summer - Document, captures the very essence of the season, as it happened for the youth of Denmark in the long hot summer of 2018, with original music from Simon Littaur providing the soundtrack.From teens swimming at the lake, mosh-diving metal fans at a festival, boys and girls on motorbikes, friends at the fairground, Balslev focusses on the faces, the sights and sounds of suburbia and the countryside.Inspired by old travelogue and newsreel films from the 1940s and &#39;50s, this is his document of the time, shot all over Denmark last summer, and as such Balslev&nbsp;has created something very special from the everyday.

'Summer - Document' by Casper Balslev

Music-By-Simon-Littaur-'The-Summer---(-Document-)'-by-Casper-Balslev

René Sascha Johannsen captures Lukas Graham&#39;s hurt and suffering through a&nbsp;moving visual ode to a&nbsp;lost friend. It&#39;s heartfelt and powerful.

René Sascha Johannsen

Lukas Graham 'Not A Damn Thing Changed' by René Sascha Johannsen

Lukas-Graham-'Not-A-Damn-Thing-Changed'-by-René-Sascha-Johannsen

Here&#39;s a hell of a &#39;what if&#39; scenario: what if Iggy Pop narrated a nature documentary wherein the animal essentially plays the part of Josh Brolin in the first part of No Country For Old Men?Well, wonder no more. Casper Balslev&#39;s video for Alt-J&#39;s In Cold Blood starts off innocently enough. It&#39;s the intrepid, wily adventures of your average wood mouse, and it&#39;s&nbsp;beautifully shot and majestically paced like the best the BBC can offer - right&nbsp;up until the point where our cute little mousey pal scuttles over a still-fresh disembodied human hand and into the aftermath of what we can only assume was a deal gone very bad indeed.As far as narrative left-turns go, this one is loaded with visual hooks and mysteries to unpack. But essentially the moral is clear: the dangers faced by the plucky mouse in the natural world, pale in comparison to the darkness perpetrated by humankind.

Alt-J 'In Cold Blood' by Casper Balslev

alt-J - In Cold Blood (Official Video)

Casper Balslev returns to music videos with this knowing hodge-podge of lovely visuals shot on various formats revealing the alleged intimate lives of Danish band&nbsp;Communions, whose song It&#39;s Like Air comes across like a great longlost 90s Britpop anthem by Suede or Blur.The VHS montage sees the video skipping between the band having a kick about, rehearsing, and hanging around a race track. With its split screen home video aesthetic, the video is as referential as the guitar pop that soundtracks it.

Caspar Balslev

Communions 'It's Like Air' by Caspar Balslev

Communions-'It's-Like-Air'-by-Caspar-Balslev

Danish band Off Bloom take us on a weekend away with their mates in the video directed by Nadia&nbsp;Marquard Otzen that&#39;s running&nbsp;on&nbsp;90s-DIY nostalgia.Shot&nbsp;in a house an hour away from Copenhagen, the band lets loose in a series of unusual scenarios as well as&nbsp;spontaneous, candid sequences. They are&nbsp;a fun-loving pop band with a definite grunge-rock attitude, exploring the area and setting fire to chairs, dressing up in&nbsp;old fashions, performing in living rooms, dancing on trees - and playing in tall plantations at night.It all adds up to a visual feast of lo-fi vignettes, orchestrated with delightful aplomb by Nadia.

Nadia Marquard Otzen

Academy Films

Off Bloom 'Love To Hate' by Nadia

Anders Malmberg creates a sensual and erotic world of youthful sexual discovery&nbsp;for Danish band Lightwave Empire&#39;s Pleasure And Pain, and an unabashed celebration of the body beautiful, with fine photography by DoP Linda Wassberg.&nbsp;&quot;The video is an exploration of different borderlands,&quot; says Malmberg.&nbsp;&quot;As the title suggests, the borderline between pain and pleasure, but also the borderland between sensuality and sexuality, as well as humor and melancholy. The ambition was to create a warm and positive video, a &#39;seize&nbsp;the day&#39; atmosphere, a sense of freedom, flow and optimism, but with an existential depth, and a sense of doubt built into the joyful and hedonistic feeling.&quot;

Anders Malmberg

Dream pop

Lightwave Empire 'Pleasure & Pain' by Anders Malmberg

Taken from Mads Damsgaard Kristiansen aka Reptile Youth&rsquo;s latest EP Away, Arab Spring Break Part 1 &amp; 2 is an extended track which has&nbsp;lended itself perfectly to what is effectively a lovely, pastel-washed&nbsp;short film&nbsp;by&nbsp;Daniel Kragh-Jacobsen.&nbsp;Captivating and bittersweet, the sensitivity&nbsp;Kragh-Jacobsen has with his characters&nbsp;results&nbsp;in an&nbsp;inspired,&nbsp;true-to-life&nbsp;piece of work.&nbsp;&ldquo;I wanted to portray relationships,&quot; the director told Clash Music. &quot;But this story is not only about relationships between lovers, it&rsquo;s also about friendship. To me the dynamic in relationships is a very fragile thing, and it&rsquo;s so interesting that it can change from positive to negative in a split second. And it&rsquo;s fascinating that we can&rsquo;t control it. I don&rsquo;t have an answer to what is good and bad when you&rsquo;re in a relationship. I simply wanted to try and portray feelings that I have experienced, and I believe others have as well.&rdquo;

Daniel Kragh-Jacobsen

Indie

Reptile Youth 'Arab Spring Break Part 1 & 2' by Daniel Kragh-Jacobsen

Reptile Youth - Arab Spring Break I & II.

What do you get when you cross the guy from the R Whites 'Secret Lemonade Drinker' advert, and the video for DJ Snake and Lil John's <a href="http://www.promonews.tv/videos/2014/03/14/dj-snake-lil-jon-turn-down-what-daniels" target="_blank">Turn Down For What</a>?You get this - Casper Balslev's video for Alfons'&nbsp;Ganjaman. It's nutty, funny&nbsp;– and probably addictive...

Black Dog Films

Dance, EDM

Alfons 'Ganjaman' by Casper Balslev

Singer-songwriter James Bay - winner of the Critic&#39;s Choice Award at this year&#39;s Brits and touted as the Next Big Thing &ndash; has prompted the welcome return to music videos of&nbsp;Daniel Kragh-Jacobsen, the Danish director who made a big impact with his sensitively&nbsp;handled mini-dramas in&nbsp;videos for <a href="http://www.promonews.tv/videos/2011/10/19/when-saints-go-machine-parix-daniel-kragh-jacobsen" target="_blank">When Saints Go Machine</a> (which won an MVA in 2011), Rhye and others.For the most part, the video for Let It Go is more about atmosphere than narrative, as the troubadour from Hitchin&nbsp;appears lost in his thoughts while a fire spreads in the house around him. But that&nbsp;sense of drama flares&nbsp;in the final minute of the video, as James leaves the blazing house to join a girl in a car, and reveal a snapshot of their uneasy relationship.&nbsp;

Trim Editing

James Bay 'Let It Go' by Daniel Kragh-Jacobsen

Casper Balslev has conjured a characteristically classy and also brazenly sexual&nbsp;showcase for Australian artist Josef Salvat&#39;s&nbsp;Hustler.Shot in Copenhagen,&nbsp;Josef lives up to the songtitle in&nbsp;a way that has been rarely seen in mainstream music video. This boy keeps swinging, which in Casper&#39;s hands becomes something&nbsp;defiantly&nbsp;erotic...

Alternative Pop

Josef Salvat 'Hustler' by Casper Balslev

Josef Salvat - Hustler

Industrial basement contrasts with country manor as Norwegian singer Seinabo Sey performs and parties through Casper Balslev&#39;s stylish video for&nbsp;Hard Time.Excess reveals itself, at times&nbsp;in stark contrast to the chorus&#39;s &#39;hard times&#39; motto. &#39;Fancy&#39; dress and bold colour lighting play their role in this intriguing promo whilst Seinabo sings throughout, oblivious to her surroundings.

new—land

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