new-land is a Scandinavian production company based in Stockholm, Copenhagen, and London. We represent a diverse roster of directors and photographers working across commercials, music videos, branded content, documentaries, and film.

Production Company

new—land

A grotesque tableau unfolds between two young women, a car, and a rope - blurring the line between allegory and violence - in&nbsp;Casper Balslev's latest video for&nbsp;genre-bending Nordic trio 802.In contrast to Balslev-directed short films that accompanied the band's previous releases, 1986 Forever and the&nbsp;UK Music Video Award-nominated A Heavy Metal Bedtime Story, the visual for H.I.T.S. is a short sharp shock: an unsettling scenario of stark symbolism, delivered with a cinematic punch, in under two minutes.&nbsp;&nbsp;&nbsp;The video deepens the song’s core tension: the eternal clash between good and evil - tautly delivered by Balslev's direction, with gritty cinematography by&nbsp;Sebastian Wintherø. And in this story of one woman's determination to dispatch&nbsp;her rival in the most sadistic manner possible, there is an mindboggling final twist.

Denmark

Asbjørn Godvin Hansen

Pernille Holm

Casper Balslev

Andreas Asingh

Institute

Sebastian Wintherø

Anders Bevort

Louise Bruun

Christoffer Schuricht

Lasse Marcussen

Cameo

Hitch

Miri-Ann Beuschel

Tea Raya Constantineanu

Rock

802 'H.I.T.S.' by Casper Balslev

802-'H.i.t.s'-by-Casper-Balslev

Casper Balslev directs a superb origin story&nbsp;for Danish metal band 802, where it's&nbsp;1986 Forever: a&nbsp;short film, that tells the tale of small town losers Andreas Asingh and Emil Sorensen's long journey to rock 'n roll glory.1986 Forever is a&nbsp;follow-up to Casper Balslev's marvellous&nbsp;<a href="https://www.promonews.tv/videos/2023/03/09/802-heavy-metal-bedtime-story-casper-balslev/80648" target="_blank">A Heavy Metal Bedroom Story</a>, released last year, featuring the band's debut single My Girl - a deadpan black comedy about to goth-obsessed girls who find each other. And it's&nbsp;a more ambitious proposition, as we are treated to a&nbsp;mythic story of the band's early struggles, back in 1986, packed with comedy, violence and a hallucinatory trip to Tenerife. &nbsp;The main thrust is Andreas and Emil's long search for the bass player of their dreams - achieved when they find Kasper Holbaek in Tenerife - followed by their eventual progress to the recording studio and a dangerous encounter with a psychopathic label boss.Balslev masterfully maneuvres&nbsp;the&nbsp;story with considerable skill and, bolstered by excellent performances across the board, and excellent period detail in both art direction and DoP Tobias Scavenius's 80s-esque cinematography.The official video for 802's track 1986, comprised of a cutdown section of this full-length short film,&nbsp;was released earlier this year.&nbsp;But this actually feels like it has the potential of being a full length movie, like&nbsp;Kneecap. A must-watch.[imgtoken data:1][imgtoken data:2]

Peter Junker

Tobias Scavenius

Thor Brammer

Sara Samsøe

Bacon X

Sam Gilling

Alternative

Heavy Metal

802 '1986 Forever' by Casper Balslev

802 - 1986 Forever

<h3>The director, now signed to new—land, on his recent&nbsp;video for Sasha Keable and 6lack, a family trip to Mecca, and how stumbling across a show on late night TV changed his life.</h3>Abdi Ibrahim is&nbsp;Somali-American director and photographer, hailing from the North West USA, who has established his own unique visual language largely through working in the fashion world, shooting portraits and campaigns for editorials, with his work appearing in publications such as The New Yorker, Harper’s Bazaar, Vanity Fair, and Esquire.He made an auspicious debut as a filmmaker, with a short documentary for Apple Music, and since then he has since gone on to collaborate with Lacoste, the NFL, Subaru, and more, in the brands space. His music video career took off in 2022 with his video for Vince Staples'&nbsp;MAGIC, featuring DJ Mustard - an example of how his work incorporates storytelling and visceral imagery with touches of magic realism.&nbsp;&nbsp;&nbsp;This year Abdi joined the new talent roster at new—land for representation in London, Amsterdam, Stockholm and Copenhagen and has made his first UK-commissioned video for Sasha Keable and 6lack. He now submits himself to a quick end-of-the-year grilling via the ever-popular SNAPSHOT Q&amp;A...&nbsp;&nbsp;Name: Abdi IbrahimBirthday: July 13, 1996Where did you grow up? I grew up in Kent, Washington near Seattle&nbsp;Where do you live now? I currently live in Los AngelesWhat were the important first projects for you, in terms of a learning experience&nbsp;and getting noticed?The Vince Staples music video for Magic featuring DJ Mustard, and a Lacoste commercial with Venus Williams. More so for the learning experience [than getting noticed].The Vince Staples video was my first time on a set with so many people. With a large crane, multiple locations, 30 plus extras... The whole ordeal was scary - but such a huge learning experience.[vidtoken data:0]The Lacoste commercial with Venus Williams was my first time working with a big athlete AND a real actor in Saniyya Sydney, so that was it’s own experience as well.[vidtoken data:1]Best film you’ve seen this year? <a href="https://www.youtube.com/watch?v=_klfx5sGzFk" target="_blank">Poor Things</a> by Yorgos Lanthimos. I also watched <a href="https://www.youtube.com/watch?v=JMyVSD6OvO8" target="_blank">Cinema Paradiso</a> for the first time this year by Giuseppe Tornatore and THAT was beautiful. It’s been on my letterboxd watch list for a minute but wow, what a beautiful film.Most recently my colleague and friend sent me a 44 min film by Kiyoshi Kurosawa called Chime. It’s not the best film but I loved it. Every frame and shot was gorgeous.<blockquote>I feel like I'm in a transition phase, so I think the creative reward is right around the corner.</blockquote>Favourite song/album/music artist this year? Two Star and The Dream Police by Mk.gee, Hit Me Hard And Soft by Billie Eilish, Short n Sweet by Sabrina Carpenter, and Rema’s Heis are my favorite projects from music this year and I've come back to these records the most! My favourite artists more recently have been Teezo Touchdown and Cash Cobain.Favourite music video/videos you’ve seen this year? <a href="https://www.promonews.tv/videos/2024/09/11/aap-rocky-tailor-swif-vania-heymann-gal-muggia/88099" target="_blank">Tailor Swif by ASAP Rocky</a> directed by Vania Heymann &amp; Gal Muggia - by far my favourite video of the year!<a href="https://www.promonews.tv/videos/2024/05/14/charli-xcx-360-aidan-zamiri/86431" target="_blank">360 by Charlie XCX</a> directed by Aidan Zamiri, <a href="https://www.youtube.com/watch?v=jGK3YVmGZ3Y" target="_blank">Witchy by Kaytranada featuring&nbsp;Childish Gambino</a> directed by Bethany Vargas. And <a href="https://www.promonews.tv/videos/2024/10/03/sasha-keable-ft-6lack-take-your-time-abdi-ibrahim/88425" target="_blank">Take Your Time by Sasha Keable</a> directed by me.&nbsp;What has been (or usually is) your favourite night out this year?&nbsp;The last couple nights of Ramadan are my favorite every year. The holiest time of the holiest month. I also get to be back home with my family and spend nights awake eating, praying, laughing. It’s very healing and feels like an escape from the world.&nbsp;Name a film or video or other creative work that had a huge influence on your career choice?I watched a Behind The Scenes of a film I don’t remember. The “making of” video was on TV&nbsp;on some network. I was in high school. My cousin and I happened to stumble upon it late night on a school night. I think the process was so new and so interesting to us. We decided to make a short that same week with zero knowledge whatsoever.Also every film I’ve ever watched has influenced me whether I liked them or not - but some have had a special place in my mind and heart over the years.&nbsp;[vidtoken data:2]<blockquote>The Take Your Time video... pushed me and felt rewarding throughout the process.</blockquote>In terms of&nbsp;music video-related jobs of the past year or so - what was the most rewarding creatively, and why?I don’t feel fully rewarded yet. This doesn’t mean the work I’ve done hasn’t been fulfilling and fun and really good. Just don’t feel rewarded. I am feeling like I am in a transition phase creatively so I think the creative reward is right around the corner!Everything I’ve done has felt good more recently and has fulfilled me in certain ways. The Take Your Time video with Sasha Keable and 6lack has creatively pushed me recently and has felt rewarding throughout the process till the end.&nbsp;It’s a project I’m genuinely proud of and love the new—land team for fully supporting it and backing this one and Sasha’s team for collaborating to create such a great video.What are your favourite other (non-mv) projects of the past year or so?I did a cover photoshoot for Elsa Majimbo for OkayAfrica. This has been my favourite project outside of the video work. The shoot itself was very beautiful. The location, the energy, the styling looks, hair. I loved that process so much. And plus it was an honour shooting an East African legend, considering I am East African myself. It felt truly authentic and fun.[imgtoken data:1]What’s the most surprising thing that’s happened this year? Finding the new—land family and getting our first project on the board. Working with Sasha and 6lack! Being back home in Seattle with my family most of this year. Starting a company with my friends called neo-neo.I think leaving LA for a significant amount of time has been another surprising thing. I’ve lived here almost five straight years now without really leaving much unless it was for work. But I’ve recently been out of LA a lot. Also going to Umrah in Mecca (Islamic pilgrimage) this past year with my mom and family was surprising and AMAZING. A very cleansing experience.<blockquote>Each year some of the best music videos come out and the crews are doing it for nothing - you can feel pure energy and creativity oozing out.</blockquote>Most annoying/irksome thing that’s been going on this year (work-related or otherwise)? The most genuinely disappointing and annoying thing I’ve witnessed this year has been finding out so many people I know are in support of genocide. I know directors, producers, and others that’d repost terrible things this time last year. I remember adult professionals reposting “Kill Them All”&nbsp; posts but we won’t speak on that too much. But yeah that’s been annoying to see and quite disappointing.&nbsp;Your top suggestion to change and improve how the music video industry works? Maybe more ethical practices from labels and paying people and production, and having better budgets. That’s a reoccurring issue I’ve seen.&nbsp;I think outside of just money and overall respect for directors and crew, the music video industry is killing it due to the dope creatives. Each year some of the best music videos come out and the crews are doing it for nothing. You can feel the pure energy and creativity oozing out of these videos. It’s genuine.What are you looking forward to most for the rest of the year? More music videos. More work in the U.K. specifically. More projects with friends. More life. Peace and freedom for the peoples of Palestine, Sudan, Congo, and the rest of the world. I also am looking forward to making more time for myself and taking care of myself first. I want to go back to creating for fun and not for work!• Abdi Ibrahim is on&nbsp;new—land's new talent roster, represented for music videos by Mouthpiece; watch more of Abdi's work <a href="https://newland.tv/new-talent/abdi-ibrahim" target="_blank">here</a>.&nbsp;&nbsp;

Abdi Ibrahim

Mouthpiece

THE SNAPSHOT Q&A: Abdi Ibrahim

Vince Staples - Magic feat. Mustard (Official Music Video)

Lacoste - I Wanna Be Like Venus

Sasha Keable - Take Your Time (Official Video) ft. 6LACK

Award-winning Dutch-Egyptian director&nbsp;Sharif Abdel Mawla has joined the roster at new—land, for representation across commercials, branded content, music videos and short films in the UK and Scandinavia.Known&nbsp;for building powerful, cinematic narratives that often touch on the surreal, whilst remaining grounded in a raw and honest reality, Abdel Mawla's work includes commercials for Adidas, Pepsi, Turkish Airlines, The New Originals and Google Pixel, and he directed the music video for groundbreaking Dutch-Iranian artist Sevdaliza's Everything Is Everything. His first feature,&nbsp;Curtain Call, a mirror to a darker side of the film industry, premiered this year to great acclaim.Previously a creative for international brands and agencies before breaking into directing, his first short 7 Moroccans and Jos&nbsp;(2017) premiered at the Dutch Film Festival. His work has been&nbsp;published on Nowness, Hypebeast, Another Man, i-D, Fast Company and It’s Nice That, receiving several awards and honours, including a Webby award, Cannes Lion, Lovie and Merit. His&nbsp;next feature is currently in development.&nbsp;“We are delighted to welcome Sharif to new—land," says&nbsp;Trine Pillay, MD at new—land London. "He first caught my eye with his film for adidas, Life Advice — as a storytelling piece, it has such energy and vibrancy. Sharif really compliments our roster at new—land, while bringing a new dimension to it; I can’t wait to see what we can make together.”&nbsp;• Watch Sharif Abdel Mawla's showreel at new—land​ <a href="https://newland.tv/directors/sharif-abdel-mawla" target="_blank">here</a>

new—land welcomes Sharif Abdel Mawla

Abdi Ibrahim directs a stylish promo for Sasha Keable’s latest single, featuring 6lack.The video for Take Your Time is a scorching, sweaty affair, taking place in an apartment where Keable tries to cool off.&nbsp;Focusing on portraiture and atmosphere, the video features a cast of supporting characters, who all try and get on with their activites - some quite suspicious -&nbsp;in spite of the fearsome heat.&nbsp;An unexpected yet decidedly fitting visual accompaniment to the track, featuring plenty of striking imagery.&nbsp;

United Kingdom

Yusuf Ahmed

Ape Castings

Cara Hayward

Rayoni Matos

Bt Studios

Mitch Storey

Adam Linssen

Stephanie Walton

Carlos Lopes

Gaillelo Mondol

Trine Pillay

Robert Mcqueeney

Kevin Ulibarri

Talha Pervaiz

Zach Hetlage

The Flight Club Records

Soul

Sasha Keable ft 6lack 'Take Your Time' by Abdi Ibrahim

Together with music videos for three songs from Cat Burns's debut album early twenties, Libby Burke Wilde has directed an accompanying short film.A cinematic rendering of Burns's coming-of-age album, the short narrative - also called early twenties -&nbsp;is a mirror to the transformative years of your adolescent years, touching on themes of mental health, friendship, queer love, and loneliness.Cat’s conversational lyrics are almost tangible in Libby’s script, interweaving the lives of five friends on a night out, all at different stages in life.[imgtoken data:1]Piecing together the narrative between the music videos for alone, end game&nbsp;and met someone - also directed by Libby Burke Wilde - the short film stars a wealth of emerging British acting talent: India Amarteifio (Queen Charlotte: A Bridgerton Story), Sam Reuben (Everything Now), Aiyana Goodfellow (The Outlaws), Melina Sinadinou (Beyond Paradise), and BAFTA-nominated Samuel Bottomley (How To Have Sex, Sundown).“Your early 20s are one of the most transformative times in life, which I think is what makes it so memorable," says Burke Wilde. "It’s a time of limbo between childhood and fully-fledged adulthood. Responsibilities are creeping in, but some things are still carefree.&nbsp;[imgtoken data:2]"It’s also a time when your relationship to yourself and others is changing dramatically. Cat mentions all these things in her album. Not knowing where you want to be, not feeling comfortable in your own skin, loneliness and having low self-esteem. All universal themes that feel so heightened in your early twenties."I wanted to make a film that touches on many of these feelings. It reflects the dramatic highs and epic lows of this time in your life, but leaves you with a feeling of hope for the future."

James Janna Bartlett

Alexandra Green

Emma Garrett

Cynthia Lawrence John

Libby Burke Wilde

Mel Giles

James Hackett

Ben Caldwell

Joe Cook

Jack Wiles

Ffion Kunz

Emilio Schlappi

Jess Summer

Sarah Peczek

Richard Fearon

Black Kite Studios

RCA Records

Cat Burns 'early twenties' (short film) by Libby Burke Wilde

Cat-Burns-'Early-Twenties'-by-Libby-Burke-Wilde

Jonas Bang directs an evocative promo for Trentemøller.The video for Dreamweavers takes viewers on a hypnotic trip through a dark and dreamy universe,&nbsp;setting the scene for the artist's upcoming album in September.Hauntingly abstract, the video blends surrealist vignettes with quiet moments of introspection, building a unique sense aesthetic which successful blurs the line between artificial and organic.Brought to life with a wide variety of unconventional film techniques, the film has a textural,&nbsp;hazy quality which&nbsp;perfectly echoes the dream-pop world of the Copenhagen-based artist.[imgtoken data:1][imgtoken data:2]&nbsp;

Sally Moreno Risell

Nanna Bernholm

Jonas Bang

Gareth Warland

Viggo Grumme

Jason Idris

Casper Holm

Bertil Rosenkrands

Hannibal Lang

BaconX

Trentemøller 'Dreamweavers' by Jonas Bang

Trentemøller: Dreamweavers

Having already made a big impression at last year's UK Music Video Awards, Maceo Frost's superb video for Zigidi, the lead single from his own musical project with Robin Naziri, finally reaches a wider audience. And it really deserves to be seen.&nbsp;Kurdish/Swedish artist/actor Naziri and director/music producer Frost are collaborating as BIJI, acting as a lens into Kurdish culture through a blend of Kurdish and Western Asian music traditions with other influences, particularly hip hop. It's an audio-visual project which saw the pair travel to the Kurdistan region of Iraq&nbsp;last year to create the pulsating video for Zigidi.[imgtoken data:1]It's a great mix of high-octane, petrolhead-friendly&nbsp;action and social documentary, as Naziri embarks on an improbable mission to deliver the prized BMW of a local boss through the desert 'without a scratch', while recalling flashbacks of conversations with&nbsp;the high elders.&nbsp;Featuring some&nbsp;brilliant stunt driving by Rozh mohammed Al-sheikhani, Maceo Frost handles the combination of action footage and dramatic interludes&nbsp;with great flair&nbsp;and just makes you want to watch it again - and learn more about this fascinating project. Great stuff.

Sweden

Maceo Frost

Dewen Myrza

Zanyar Kamaran Qadir

Knucklehead

Loop Agency

Kirmo Manninen

Lionel Turner

Hokar Maulod Rasol

Andreas Arvidsson

Nicke Cantarelli

Empire

Oscu

Evelina Åström

Rozh mohammed Al-sheikhani

Hip Hop

BIJI 'Zigidi' by Maceo Frost

BIJI - Zigidi (Official Video)

The second&nbsp;instalment of Libby Burke Wilde's cinematic project to accompany Cat Burns's debut album rollout places the artist&nbsp;in a busy club.The promo for End Game continues the stripped-back, minimalist approach established in Burke Wilde's video for <a href="http://www.promonews.tv/videos/2024/04/16/cat-burns-alone-libby-burke-wilde/86135" target="_blank">Alone</a>.&nbsp;As with the previous video it's captured in a single take, Cat performing End Game direct to camera, as other clubgoers swirl around her.&nbsp;The video works in establishing the separateness of Cat Burns, lost in her own thoughts about a struggling relationship, amid an oblivious crowd of revellers - who include India Amarteifio and Sam Reuben.&nbsp;&nbsp;

Jamie Mccubbin

Tamia Diaz

Luca Parasiliti-holt

Jess Summers

Polly Durrance

Marcus Moffatt

Sony Music

Singer-songwriter

Cat Burns 'End Game' by Libby Burke Wilde

Cat-Burns-'End-Game'-by-Libby-Burke-Wilde

Felix Scheynius directs Swedish artist Prof. Stranger's debut music video.&nbsp;The video for Time With Me explores the artist's story almost like a coming of age, starting where&nbsp;it all began in Skarpnäck, a small suburb in Stockholm.Featuring a cast of real friends and family members, the video takes viewers through a fluid montage of dreamy vignettes, effortlessly cinematic and absorbing.&nbsp;Elevated by some seamless VFX work at the end, it's a brilliant introduction to the artist and his visual world, perfectly executed by Scheynius and team.&nbsp;

Frida Nilsson

Felix Scheynius

Leia Kageson

Emma Annell

Zoe Dymott

Mike Wahlberg

Hugo Otto-vallin

Thor Brammer Jacobsen

Carl Careborg

Emma Backman

Cabin Edit

Joakim Rissveds

Misgena Mgmt

Swiss International

Leo Wilk

Emma Rosas Hott

Studio94

Electronic

Prof. Stranger 'Time With Me' by Felix Scheynius

Prof.-Stranger-'Time-With-Me'-by-Felix-Scheynius

Libby Burke Wilde directs a dramatic and heartfelt&nbsp;one-take&nbsp;performance video for Cat Burns, as she walks along a London high street, heading home after a night out... alone.&nbsp;In a bravura single Steadicam shot, Cat expresses her frustration and loneliness in singular terms in her new song Alone. It's a showcase of Burns' charismatic&nbsp;performance style, packed full of emotion and introspection, and it's elevated in cinematic terms by the approach, with cinematography by Joe Cook and Steadicam operation by Emilio Schlappi.&nbsp;Featuring a brief cameo from BAFTA-nominated actor Sam Bottomley, this is the first visual taken from a wider series for Cat Burns's upcoming debut album.&nbsp;

Cynthia Lawrence Johns

Luca Parasilti-holt

Daniela Monteiro

Cat Burns 'Alone' by Libby Burke Wilde

Cat-Burns-'Alone'-by-Libby-Burke-Wilde

Joanna Nordahl directs a horror movie-themed music video for Ashnikko, recruiting Sweden's top cheerleading squad for an irresistible combination of&nbsp;Bring It On and Midsommar.The video for Cheerleader takes viewers on a haunting journey into the deep, dark woods of southern Sweden. Oozing with energy and&nbsp;unsettlingly hypnotic scenes,&nbsp;Ashnikko and her cult of dancers challenge modern beauty standards and the expectation of femininity through the male gaze with cut-throat gestures, uninhibited choreography, and powerful lyrics. To quote directly: "I’m not a girl, I’m a swarm of bees."Also, Cheerleader does feature proper cheerleading. In fact, Ash's posse are the&nbsp;Swedish National Cheerleading Team.Another mesmerising Ashnikko video ahead of her long-awaited debut album WEEDKILLER - out on August 25th.&nbsp;&nbsp;

Angelica Nyman

Joshua Base Pilmore

Bec Evans

Callum Johnstone

Charlie Morris

Celia Aries

Joanna Nordahl

Erik Amberntsson

Sam Seager

Arvid Kornstrand

Henrik Bel Gaied

Frej Bergstrand

Maurizio Waldo

Jack Lall

Erika Freedman

Georgia Olive

Amy Dang

Avenues

Alex Gregory

No.8

Tk-fx

Parlophone

Vasso Vu

Ashnikko 'Cheerleader' by Joanna Nordahl

Ashnikko-'Cheerleader'-by-Joanna-Nordahl

Casper Balslev directs a marvellous music film for Danish alt-rock band 802's song&nbsp;My Girl - an absorbing coming-of-age tale, subtitled A Heavy Metal Bedtime Story.Featuring and inspired by the track - which is 802's debut single - we are introduced to&nbsp;a goth teenage girl who feels alone in the world - until&nbsp;she visits a car graveyard and finds an old rusty hearse with a coffin in it. Inside the coffin lies another goth girl, exactly like herself. And then these two young outcasts go on a rampage through the local neighbourhood...Exploring those liminal moments of youth, when the world seems to stop and you feel stuck in limbo between different time periods, the video has a rebellious feeling that bubbles under the surface, threatening to spill over in a riotous sequence of events.&nbsp;Dark, enigmatic and utterly captivating, it's a brilliant video with&nbsp;idiosyncratic characters, cinematic locations and a vibrant, nostalgia-tinged aesthetic.&nbsp;

Viewfinder Cph

Kasper Morville

Marcel Zyskind

Otto Zyskind

Camilla Nordbjerg

Onki Vfx

Roberta Bellan Asingh

Marta Møller Asingh

Alternative Rock

802 'A Heavy Metal Bedtime Story' by Casper Balslev

802-'A-Heavy-Metal-Bedtime-Story'-by-Casper-Balslev

Gustav Johansson directs a lovely&nbsp;video for Girl In Red, following the Norwegian artist's breakout video for We Fell In Love in October by moving the action forward twenty years,&nbsp;examining how&nbsp;relationships can linger with us long after they've ended.Clocking in at just over eight minutes in length, Johansson's&nbsp;video for October Passed Me By&nbsp;is presented as a short film, which gives viewers the chance to feel the tension between the main character and her current lover (played by Lisa Loven Kongsli and Ruth Vega Fernandez), whilst she reflects and yearns for snapshots of lost memories.&nbsp;Breathtakingly&nbsp;shot by DoP&nbsp;Niklas Johansson, the video feels intimate and realistic, and is backdropped by stunning Oslo landscapes throughout. Great&nbsp;work.