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George Cosby 'She Got It Bad' by Bjarke Underbjerg

Rob Ulitski - 24th Sept 2021

Bjarke Underbjerg directs an alluring and romantic promo for George Cosby. 

Shot in Milan and featuring breathtaking architecture and cityscapes, the video follows a narrative vignette between Cosby and an enigmatic woman, played by Lara Di Bello, who is continuously walking a few yards in front of him.

Contrasting reality and fantasy, Cosby playfully follows the character, but it becomes more and more unclear if she is real or a figment of his imagination. 

The cinematography by Andrea Dutto is gorgeous, enhanced by the sun-soaked scenery and lots of silky-smooth Steadicam setups. And Bjarke Underbjerg maintains a sense of mystery throughout this beautiful-looking piece. 

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Rob Ulitski - 24th Sept 2021

Tags

  • Pop
  • Narrative
  • Milan
  • Italy
  • Playful
  • Imagination
  • Reality

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Credits

Production/Creative

Director
Bjarke Underbjerg
Producer
Emmanuelle Soffé
Production Company
NEW LAND
Executive Producer
Sarah Pearson

Camera

Director of Photography
Andrea Dutto
Focus Puller
Niccolò Di Guida
2nd AC
Greta Cadlolo
Steadicam
Alberto Viscardi

Lighting/Grip

Gaffer
Edoardo Marangoni

Wardrobe

Stylist
Beth Buxton

Editorial

Editor
Bjarke Underbjerg

Grading

Colourist
Megan Lee
Colour grade company

Commission

Commissioner
Michael Lewin

Misc

Production Services
Olympique
Service Producer
Cecilia Terenzoni

Other credits

Executive Producer

Tommaso Fajdiga

Producer

PA

Teo Poggi

Talent

Lara Di Bello

Rob Ulitski - 24th Sept 2021

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