Director's Representation

Las Bandas Be Brave

Director X, giant of music video direction, has joined Las Bandas Be Brave for worldwide music video representation.The director, otherwise known as Julien Christian Lutz, has been directing music videos for the biggest pop and rap global rap artists from the late Nineties to the present day.&nbsp;He is known for his work for&nbsp;Drake, Jay-Z, Tyla, Rihanna, Rosalia, Sean Paul, The Weeknd, Ariana Grande, Kendrick Lamar, Justin Bieber, DJ Khaled, and many more.&nbsp;Director X is unquestionably one of the most viewed music video directors of all time on YouTube, with several of his videos, including <a href="https://www.youtube.com/watch?v=5GL9JoH4Sws" target="_blank">Fifth Harmony's Work From Home</a>, now recording views in the billions.&nbsp;His other work includes&nbsp;the movie Superfly, and creating&nbsp;art installations for Nuit Blanche and 'Life of The Earth',&nbsp;in collaboration with the Ontario Science Center, in his hometown of Toronto.&nbsp;Andy Roberts, Director's Rep UK at Las Bandas, says: "We are thrilled to welcome Director X to Las Bandas. His iconic music videos make stars look truly super, while also inspiring billions of views, memes and much <a href="https://www.youtube.com/watch?v=oPQ3o14ksaM" target="_blank">'banging of the damn furnace'</a>. In fact, just stop reading this and go binge."As well as being repped by Las Bandas, Director X is signed to UnderWonder Content for music videos. Watch his reel <a href="https://www.underwonder.tv/director-x" target="_blank">here</a>.

Director X joins Las Bandas for music video representation

Lewis Cater directs a charming, festive promo for Dan + Shay.&nbsp;In the video for Long Live Christmas, Dan + Shay step in to save the holidays, rallying a small town against their penny-pinching mayor with music, unity and unstoppable holiday spirit.Showcasing the slick, rich aesthetic Cater is known for, it's a breezy slice of holiday cheer, exuding a sense of magic and carefree nostalgia in every frame.&nbsp;So in case there was any doubt about it...&nbsp;Christmas is definitely happening. And it's closer than you think.&nbsp;

Chelsea Eisen

Amber Lehman

Lewis Cater

Alex Pescosta

Tuff

Brandon Campbell

Jarrett Jarvis

Jason Hassell

Djay Brawner

Max Rose

Troy Jackson

Phil Dudevoire

Alex Beswick

Hudson Curry

Jonathan Medina

Stepheny Miller

Baylee Snedden

Kirsten Atkinson

Samuel Halleen

Brian Charles

Guy Davies

Zebrafish Media

Aurimas Kislius

Matt Bettinson

Warner Records Nashville

Dan + Shay 'Long Live Christmas' by Lewis Cater

Dan + Shay - Long Live Christmas (Official Music Video)

MIKA shifts gears as he grapples with modern times, in&nbsp;Rupert Höller's beautifully abstract promo inspired by Charlie Chaplin's 1930s classic movie.&nbsp;The video for Modern Times is an industrial-tinged, creative montage of vibrant vignettes, paying homage to Chaplin and <a href="https://www.youtube.com/watch?v=GLeDdzGUTq0" target="_blank">the original Modern Times</a>, Talking Heads, and the graphic compositions of Russian constructivism art.Shot in the director's home town of Vienna, the video experiments with various in-camera and visual effects, playing with scale, colour and styling.&nbsp;It's got all the exuberance of a Mika visual, elevated by the&nbsp;heightened, anachronistic aesthetic, and the&nbsp;characteristic focus upon the relationship between design and choreography that's a real hallmark of Rupert Höller's work. They make a good team.&nbsp;[imgtoken data:1]

United Kingdom

Alexandros Girginer

Eric Gagnon

Jessie Wei

Rupert Holler

Sarah Zaza

Sabine Tatzgern

Kaiserschnitt Film

Devon Libran

Alex Sprenger

Matthias Helldoppler

Christof Adolf

Valentin Pritz

Richard Belicky

Julia Sauerzopf

Tamara Mayr

Jenny Bladek

Bernd Koch

Rainer Maly

Manuel Plach

Alternative

MIKA 'Modern Times' by Rupert Höller

MIKA - Modern Times (Official Video)

Partners in crime, and life, face a fork in the road in Nick Bartleet's bank-robbing marital musical for Briitsh-Asian DJ and producer Naughty Boy.The video for The One heralds the long awaited return to music by the artist otherwise known as Shahid Kahn - and the return to videos by Nick Bartleet with a characteristically intriguing and dramatic narrative.In this case, the twist comes with the revealing of the identiy of the masked bank robbers who break out into dance routines whilst executing a bank heist. It's clear&nbsp;they will never be suspected of their crimes while the partnership is strong - but then internal tensions in a long-running&nbsp;relationship take&nbsp;a hand.&nbsp;&nbsp;&nbsp;&nbsp;

Nick Bartleet

Alex White

We Are Jealous

Ailsa Robertson

Tom Nowell

Stephen Dunn

John Mouratis

Sam Barnham

James Wicks

Jamie Neale

Jack McGinity

Studio RM

Dance

Naughty Boy ft Maeta, Lost Girl 'The One' by Nick Bartleet

Naughty-Boy-Ft.-Maeta,-Lost-Girl-'The-One'-by-Nick-Bartleet

Lewis Cater directs an intriguing&nbsp;outdoorsy&nbsp;promo for Tennessee-raised singer Cassandra Coleman.&nbsp;From the soundtrack of season 2 of Netflix series Nobody Wants This, the Bite My Tongue video finds Cassandra in a handful of liminal vignettes. Backdropped by mountainous landscapes, we see Coleman as an exasperated checkout clerk, a conflicted arborist and a dazzling performer, creating a sense of playful surrealism in every frame.&nbsp;Balancing concept and performance, Cater creates an intimate space for the artist to open up and experiment, navigating the complicated emotional pull in the track.&nbsp;"[It's]&nbsp;a reflective look back," he explains.&nbsp;"It’s the future self observing their younger counterpart, who was blinded by complacency and consumerism, convinced that meaningful change was always out of reach. Even though it was there all along."[imgtoken data:1]

United States

Kelsey Miralles

Christina Coleman

Yafate Shifraw

Devin Sarno

Edgar Aragon

Gary Long

Moe Al-kayed

Varun Puri

Kristina Kardi

Morgan Grimes

Warner Music

Indie pop

Cassandra Coleman 'Bite My Tongue' by Lewis Cater

Cassandra Coleman - Bite My Tongue (from Netflix's "Nobody Wants This" Season 2) [OMV]

Ben Newbury directs an out-of-this-world promo for Biffy Clyro, where frontman Simon Neil is an astronaut floating free in Earth's orbit - and not out of choice.&nbsp;Newbury's 'lost in space' premise is not unfamiliar, but it's highly appropriate for a track as heartfelt and contemplative as Biffy's Goodbye. And the success of the video also rests on the unexpected dramatic twist, where Earth explodes in a&nbsp;flash of red-hot flames.&nbsp;After glimpses of his past appearing in his helmet visor, the final moments are a compendium of glitchy memories that pull on the heartstrings. And we end on Neil's face in close-up,&nbsp;leaving his fate as a mystery. The result is a powerful visual, which makes the most of great VFX,&nbsp;creative cinematography and above all, an emotional core to anchor it all.&nbsp;&nbsp;&nbsp;[imgtoken data:1]Director Ben Newbury confirms that the concept of the video was influenced by&nbsp;Alfonso Cuarón's groundbreaking movie&nbsp;Gravity&nbsp;- a film that was ten years in the making due to the need to develop the technology to make it work. By contrast, the video for Goodbye happened very quickly.&nbsp;&nbsp;&nbsp;"We received the brief for Goodbye less than 48 hours before Biffy Clyro and their team were reading a treatment - thanks to the wonderful <a href="https://www.promonews.tv/profiles/las-bandas-be-brave-1/31930" target="_blank">Andy Roberts at Las Bandas</a>."Seven days later we were at Twickenham Studios in their VP stage, with Unreal worlds built by the 'quite brilliant'&nbsp;company Quite Brilliant, lights and camera plotted and positioned by guru Thomas English, and an enormous motion control arm expertly captained by Rammi from G6, with Simon from the band in a full space suit attached to one end - with a huge grin on his face.[imgtoken data:2]"That only happens when you are working with the most fantastic young production company in London. Ramy, Tony and Erin from <a href="https://www.promonews.tv/profiles/common-people-films/56328" target="_blank">Common People</a> are truly exceptional. It is through their skills, their network and the culture they have curated that makes a project like this happen. This shoot simply shouldn’t have been possible, never mind successful. And, with that, a massive shout out to everyone involved for going above and beyond what is normally possible to help get this made."With questions ringing around the industry about what value music videos have in 2025, this was a clear reminder that, at the minute, their only lifeline as an artform is bands and artists that are passionate about them being made, record labels and managers that can see their effectiveness as brand building tools and production companies and their teams who are willing to put their own time and money into projects they believe in. However illogical and unsustainable that is…"Alfonso Cuarón had 10 years and $100 million to create Gravity. We had £20K and three weeks. Which leads to one question, what on earth did Alfonso do with the rest of the $100 million? :)" &nbsp;

Ben Newbury

Ramy Dance

Andre Wooz

Common People Films

Jen Ivory

Sachin Parmar

Thomas English

Jay William Whittington Barrette

Matthew Hollis

Lily Purbrick

Common People Studio

Cam Sender

Rock

Biffy Clyro 'Goodbye' by Ben Newbury

Biffy-Clyro-'Goodbye'-by-Ben-Newbury

Boni Mata directs an 80's fever dream for Doja Cat's comeback promo.&nbsp;The video for Jealous Type is a&nbsp;tour de force&nbsp;of slick performance, killer outfits and a vibrant, nostalgic aesthetic.&nbsp;Intercutting between breathtaking performance vignettes, it's&nbsp;a contemporary reimagining of the golden age of music videos - big sets, big hair and even bigger ambitions.&nbsp;A true spectacle of a visual&nbsp;that feels like an event in its own right.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]

Brittany Porter

Ardyn Flynt

Kelly Zdanowicz

Brett Nelson

Boni Mata

Sam Houston

Collin Druz

freenjoy

Tony Jou

Htat Htut

Tara Sheree

Abi Perl

Joans Morales

Mynor Preising

Corey Bringas

Kristina Lechuga

T Marsh

Jared “jstayready” Henderson

Ivan Nunez

William Town

Modern Post

Mikey Pehanich

Royal Muster

Pendulum

RCA Records

Doja Cat 'Jealous Type' by Boni Mata

Doja-Cat-'Jealous-Type'-by-Boni-Mata

Lewis Cater helms a gripping and forboding video for New York rock outfit The Pretty Reckless, where frontwoman Taylor Momsen unleashes a remarkable performance - and embarks upon&nbsp;a terrifying transformation.The video opens with the prelude Life Evermore Pt. 2 - with Momsen contemplating her reflection in a bathroom mirror, before plunging into the performance set-up For I Am Death, Momsen spotlit in front of her shadowy bandmates.Her fiery performance&nbsp;is intercut with an evocative dramatic sequence, the singer literally exposed and vulnerable. The shadow of Death looms large, which invests both versions of Momsen with a new strength&nbsp;- as she is consumed by a storm of bats and reborn.This strongly focussed theme is delivered&nbsp;with great&nbsp;style and visual power.&nbsp;A gritty black and white aesthetic elevates the haunting concept and Cater's excellent direction of Momsen's performance is framed by impressive&nbsp;cinematography by Liam Reardon.&nbsp;&nbsp;&nbsp;"Blending performance, metamorphosis and a nightmare, underworld dreamscape; I wanted this video to pulse with punk aggression and eerie beauty, while letting Taylor’s transformation into the angel of death carry a striking fashion-editorial feel," explains Cater.[imgtoken data:1]&nbsp;&nbsp;

Luke Carr

Lindsey Hartman

Sam Millstein

Chris Acosta

John Izarpate

Liam Reardon

Jose Guerrero

Ryan Toussieng

Yoel Collado

Dan Rodriguez

Mathilde Suissa

Leone Sky

Roberto Morelli

Sam Halleen

Fearless Records

Digital Beauty Work

The Pretty Reckless 'For I Am Death/Life Evermore Pt.2' by Lewis Cater

“The Pretty Reckless - For I Am Death // Life Evermore Pt.2 (Official Music Video)

Dora Paphides creates a steamily irresistible club atmosphere for US singer Justine Skye’s collab with producer Kaytranada in her most impressive video yet.&nbsp;The New York-shot promo for Oh Lala&nbsp;&nbsp;is a riveting showcase for Justine where she performs impressively amidst a sea of writhing bodies.&nbsp;"We looked a lot at Gaspar Noé, Paris Is Burning, Suspiria (just a touch), and the 2024 Vogue Italia Steve Meisel cover for this video," says Dora. "We wanted the club to feel like its own universe. Once the doors close, nothing else exists. It’s seductive, surreal, and totally immersive - almost like the club becomes a character in itself."Justine was incredible to work with: a visionary and a true collaborator. Every move she made on camera was magnetic—honestly, a dream artist." &nbsp;

Kyle Young

Jack O’mullane

Thea Dagnaud

Dan Kreeger

Jahleel Weaver

Dora Paphides

Alyson Cox

Kode

John Busch

Violet Smith

Jamie Dolan

Nathan Killham

Nick Sossi Romano

Mo Shane

Veronica Lupo

Ro Morgan

Jezz Hill

Geri Docherty

The Quarry

Daniela Rotaru

Time Based Arts

Justine Skye, Kaytranada 'Oh Lala' by Dora Paphides

Justine Skye, KAYTRANADA - Oh Lala (Official Music Video)

Lewis Cater latest promo for country duo Maddie &amp; Tae is a tender portrait of the artists' lives.The video for Chasing Babies &amp; Raising Dreams is an intimate 16mm montage, weaving in Maddie &amp; Tae's performance and fly-on-the-wall shots of the everyday.&nbsp;Sun-soaked and upbeat, it's a concept that keeps things simple and cinematic, and is beautifully executed.&nbsp;"This is easily one of the most personal projects I’ve been a part of," says Cater.&nbsp;"We spent the day with Maddie &amp; Tae, documenting the rhythm of life at home as they juggle motherhood and music - all captured on beautiful 16mm."

Grace Jones

Bryce Barker

Luke Holliday

Ryann Bauguess

Maddie & Tae 'Chasing Babies & Raising Dreams' by Lewis Cater

Maddie & Tae - Chasing Babies & Raising Dreams (Official Music Video)

Darri Thorsteinsson and Rufus Tiger Taylor co-direct a rip-roaring, all AI-generated video for Justin Hawkins' veteran pomp rockers&nbsp;The Darkness that goes way over the top - and then just keeps on going.Just as the band specialize in old-fashioned&nbsp;classic rock - sprinkled with&nbsp;self-knowing tongue-in-cheekery - the video for Rock And Roll Party Cowboy is an epic that plays like an an unearthed rock video from the days of big hair and even bigger budgets. It's as big and bombastic as the music. Actually even more so.3D artist Thorsteinsson (aka Darri 3D) and Taylor drop The Darkness (their AI-generated&nbsp;avatars, that is)&nbsp;in a club in neon-drenched Vegas venue, performing to a large crowd before the anti-hero biker star of the video arrives to kick off an ever-escalating riot of devastating mayhem. And then... the flying saucer arrives. Plus the band zoom off through the desert continuing to perform whilst on their motorbikes.It's ridiculous, it's hilarious and it's very Darkness. It's also remarkably well achieved&nbsp;(for a track that's over four minutes), drawing on a host of influences from 80s videos to big budget Hollywood blockbusters onwards. And it may certainly leave you with mixed feelings: awe at the quality of the product created via the latest AI technology; trepidation, even terror, that the capabilities of the tech are potentially as apocalyptic as the content of the video.But ultimately the video is so ludicrously entertaining&nbsp;that although you may not quite forget its AI, you may feel you can rest easy. This is not an Uncanny Valley type of video. It could basically be done in other forms of animation too - if you had all the time in the world.[imgtoken data:1][imgtoken data:2]

Darri Thorsteinsson

Rufus Tiger Taylor

Future Creatives

John Hassay

Cooking Vinyl

The Darkness 'Rock And Roll Party Cowboy' by Darri Thorsteinsson, Rufus Tiger Taylor

The-Darkness-'Rock-And-Roll-Party-Cowboy'-by-Darri-Thorsteinsson,-Rufus-Tiger-Taylor

Lewis Cater jumps from country music promos - with his recent video for <a href="https://www.promonews.tv/videos/2025/03/28/maddie-tae-drunk-girls-bathrooms-lewis-cater/90530" target="_blank">Maddie &amp; Tae</a> -&nbsp;to riotous rock visuals, with this rousing video for Shinedown.&nbsp;Following a night across NYC, we follow a stranger from the streets to&nbsp;an enigmatic venue, where Shinedown perform to a frantic audience.Showing his visual breadth and masterful knowledge of the format, Cater is just as&nbsp;comfortable in grungy rock clubs as he is in dazzling Nashville landscapes.&nbsp;&nbsp;"We shot this amongst the backdrop of NYC, creating a video that showcases the city’s dance, fashion and raw energy," Cater explains. "I wanted this to be a sensory overload, packed with adrenaline, sweat and a Berghain aesthetic."He's certainly achieved that and more, bringing a fresh edge to a fun concept which aligns perfectly with the music.&nbsp;&nbsp;