LA/PAC is an award-winning entertainment company based in Paris.It has rallied more than 65 Lions, 1 Grand prix and one Palme d’Or since 1972.La/Pac circle of creators is rooted in branded content, film, music videos, fashion and post production. The company has been working with the most creative talents over the years such as JP Goude, Olivero Toscani, David Lynch, Noam Murro, Reynald Gresset, Richard Avedon, Nathalie Canguilhem, Xavier Giannoli, David Bailey, Terrence Malick,… On any platform of expression, La Pac is an actor of creative production through three companies : La Pac, production and post-production of exclusive directors and creative films. La Pac film, documentary and television production. Very-Content, creative solutions and content factory.

Production Company

La Pac

LA PAC has announced that Canadian director Jodeb has joined the&nbsp;Paris-based production company for&nbsp;exclusive representation in France.The Quebecois director - his full name is&nbsp;Jonathan Desbiens - made his mark through the 2010s with breathtaking music videos for the likes of Jack White, The Weeknd, Imagine Dragons, Halsey and Skrillex, weaving engrossing, action-packed narratives in spectacular locations. His video for Jack White's Corporation went on to earn multiple awards, including an UKMVA award for Best Rock Video International in 2018.&nbsp;He has also brought his signature blend of raw emotion and striking visual storytelling to campaigns for Adidas Originals, YSL, and Under Armour. His film&nbsp;A Plentiful Feast&nbsp;for NOWNESS, praised for its poetic simplicity, also garnered critical and festival recognition.&nbsp;Jodeb is an&nbsp;entirely self-taught filmmaker who takes a hands-on approach and is deeply involved in post-production.&nbsp;“All that matters to me is that my work isn’t taken too seriously; that it invites people to enter a playful mental dance, challenges them, and ultimately makes them feel something,” he says.He joins a roster of directing talent at LA PAC in Paris, including French directors AB/CD/CD, Colin Solal Cardo, Quentin Deronzier and Lisa Paclet, plus UK and US directors represented in France, including Bradley &amp; Pablo, David Wilson and Dave Meyers.• Watch Jodeb's reel at LA PAC <a href="https://pac.fr/directors/jodeb/" target="_blank">here</a>

Jodeb

Jodeb joins LA PAC

Bérénice Golmann directs a moving multi-format promo for Delaurentis.&nbsp;The video for I'm Just A Rose is the director's first foray into music videos and is an explosion of form -&nbsp;ceramics, architecture, design, CGI, AI, and NFTs - tied together by a dialogue between the organic and the digital.&nbsp;Exploring the concept of life force, the video captures an intimate transformation where creativity and intuition expand the world around us.Innovative and completely breathtaking, Golmann's eye for shape and texture is on full display here.&nbsp;It's a mesmerising trip of a visual, and a promising introduction to Golmann's potential in the music video world.&nbsp;

France

Jorane Rest

Claudia Cali

Bérénice Golmann

Lola Idounda

Julie Gonssard

Studio 8849

Renaud Garnier

Jack Exton

Flore Pierens

Marie Fessol

Ambre Rambaud

Anton Tarente

Sacha Benichou

Héloïse Tour

Juliette Guilhem

Jeanne Schneider

Julie Gaufreteau

Baptiste Vieillard

Thomas Espinosa

Nolan Hortolan

Sony Masterworks

Electronic

Delaurentis 'I'm Just A Rose' by Bérénice Golmann

Delaurentis-'I'm-Just-A-Rose'-by-Bérénice-Golmann

Directing duo AB/CD/CD direct a cool celebration of femininity in all its variety&nbsp;for singer-songwrirer Cat Burns.&nbsp; The video for Girls is a&nbsp;studio-set celebration and a love letter to women, a tribute to their magic and everything that makes them extraordinary - with Cat Burns as the central figure and guide into her imagination. It's made real by the playful visuals and craft that has long been the trademark of Clement Dozier and Camille Dauteuille, aka&nbsp;AB/CD/CD.[imgtoken data:1]The video plays out in a minimal studio environment, where Cat introduces&nbsp;a number of girls she admires - all distinctive in their diversity.&nbsp;Using match-cuts and choreographed set-ups to match the bouncy rhythm of the track, the directors explore this expansive variety in the cast - where the only common factor is their age, which is around the same as Cat's, and their own very individual beauty."We wanted to create a minimal video celebrating girls," the director duo explain. "The idea was to capture as many different women's personalities as possible within two minutes of the track, following its unique feminine energy. It was mostly about creating a group around Cat's performance.[imgtoken data:2]"To extend the idea of togetherness and connection, we created a loose and playful choreography and old school camera tricks, where everyone could express themselves, with subtle nods to Busby Berkeley - perhaps only us notice those loose&nbsp;references."Given the minimal approach, we wanted to magnify these women and reveal each one's beauty through intimate 16mm camera work.”

United Kingdom

Zoey Edwards

Luci Ellis

AB-CD-CD

Liam Wallace-Cook

Kat Cattaneo

Chris Broomfield

Natasha Duursma

Elle Lotherington

Alex Bojic

Jonny Lewis

Joe Medlock

Basile Belkhir

Sylvain Canaux

Axelle Duarte

The Mill Paris

Cat Burns

RCA Records

Ella Lindsay

Daniela Monteiro

Hurry Sundown

Singer-songwriter

Cat Burns 'GIRLS!' by AB/CD/CD

Cat-Burns-'Girls'-by--Ab/cd/cd

Quentin Deronzier directs a rousing promo for the return of M.I.A.The video for Marigold opens with the statement, 'Where there is darkness, light will grow', and this encapsulates the themes of the&nbsp;concept.&nbsp;Boasting an arresting montage of cinematic vignettes, we cut between M.I.A's performance and snapshots of an apocalyptic event, with waves of marigolds devastating the city.&nbsp;Jumping between high-octane, sweeping shots of the disaster and intimate moments shared between strangers, it's a brilliant video for an exciting and fresh track.&nbsp;"Marigold reflects the current state of the world, where even the most shocking events are met with indifference, gradually normalizing violence and disasters," explains Deronzier. "Against this backdrop, M.I.A. moves from one scene to the next, like a vessel of hope, carrying a profound message of peace and renewal."

Quentin Deronzier

Lark Creative

Anna Roudaut

Monumental

Paul Özgür

M.I.A. 'Marigold' by Quentin Deronzier

M.i.a.-'Marigold'-by-Quentin-Deronzier

Alice Fassi directs an eye-watering, retro comedy-horror inspired promo for US duo&nbsp;Cults.The video for Onions takes place in a charming 80s country house, where&nbsp;a sweet housewife is cooking her signature dish: onion soup. But beneath this perfect appearance lies a darker side. As she stirs the pot, she mixes in more than just onions. Her recipe calls for a chilling blend of deadly irony and sinister ingredients.Heavily inspired by vintage horror, and featuring brilliant puppets reminiscent of&nbsp;Little Shop of Horrors,&nbsp;the video is a blast from the past, and an eccentric, gory yet sweet love letter to the genre.&nbsp;

United States

Charles Hoy

Alice Fassi

Shayan Farooq

Benjamin Bernard

John Busch

Andrea Gavazzi

Barbara Guieu

Mackenzie Jamieson

Yoel Collado

Richard Hilton

Gabriel Contreras

Penelope Strintz

Rory Alvarez

Beatrice Sniper

Margherita Freyrie

Kaitlyn Battistelli

Giorgio Ajello

Ethos Studio

Rock

Cults 'Onions' by Alice Fassi

Cults-'Onions-'-by-Alice-Fassi

Colin Solal Cardo shoots this singularly dynamic&nbsp;video for Paris-based queer pop artist JENYS - shot entirely on an iPhone.&nbsp;&nbsp;The video for Like A Virgin crafts a compelling dynamic&nbsp;between JENYS and the&nbsp;camera in perpetual motion, allowing them to move together as partners as the performance intensifies.&nbsp;Using a motion control arm, the cinematography is explosive and hypnotic throughout, matching the impressive dance performance.&nbsp; Solal Cardo envisioned the video as “an intense performance brimming with rage, humour, and catharsis,” focusing on capturing Jenys, a young artist in her prime. Known for her hands-on approach to her art, writing, singing, producing&nbsp;and directing, the challenge was to showcase her skills as a performer.It's a sizzling achievement, ramping up in energy from start to end, with a frantic and effortlessly cool final result.&nbsp;&nbsp;

Malik Le Nost

TrÉ Koch

Colin Solal Cardo

CÔme Naulleau

Jeff Bierman

Lola Idounda Charles RamarÉ

Mathieu PÉrez 

Mathis Liabeuf

Georges Fromont

Matthieu Legoupil

Katrin Sachenko

Catalina Sartor

Marco Novoa

Émilien Denis

Studio RM

Lavko Gavric

JENYS 'Like A Virgin' by Colin Solal Cardo

JENYS - Like A Virgin (Official Music Video)

Paris-based production company LA\PAC has signed legendary music video director Dave Meyers for representation in France for commercials and music videos.Well into his third decade as a hugely successful music video director, Meyers has accrued billions of views, numerous nominations and awards - including 4 MTV VMas for Vicdeo of the Year - working with the world's biggest artists, including Drake, Katy Perry, Billie Eilish, Kendrick Lamar, Harry Styles, Coldplay, Ed Sheeran, Pink, Camila Cabello, Mick Jagger, Travis Scott, Celine Dion and many more. He continues to push creative boundaries, with the UKMVA-nominated video for Little Simz' Gorilla last year, and videos for Sabrina Carpenter and LISA this year.His commercial work includes acclaimed work for Apple, Amazon, Toyota, Mercedes, Doritos, Virgin and Pepsi.• Watch Dave Meyers' showreel at LA\PAC <a href="https://pac.fr/directors/dave-meyers/" target="_blank">here</a>.&nbsp;

Dave Meyers

LA\PAC signs Dave Meyers

Colin Solal Cardo directs a riveting lo-fi promo for French singer-songwriter Yseult, filmed in New York City.The video for Suicide features fly-on-the-wall, docu-style shots of Yseult traversing NYC streets, rooftops and cheap hotel rooms,&nbsp;intercut with captivating performance vignettes.&nbsp;Shot in guerilla fashion on handycams and iPhones, the video has a breathless pace, elevated by&nbsp;Quentin Jourde d’Arzac's quickfire edit.&nbsp;It's a suitably striking visual for this fascinating artist, signposting&nbsp;a new musical direction with a&nbsp;commanding track.&nbsp;

Daniel Vignal

Allegra Isenberg

Quentin Jourde d’Arzac

Elodie Latapie

Jonathan Huguet

Alt Pop

Singer songwriter

Yseult 'Suicide' by Colin Solal Cardo 

Yseult - SUICIDE (Clip Officiel)

Quentin Deronzier directs an extraordinary promo for The Weeknd, to tie-in with his official track for Avatar: The Way of Water.&nbsp;The cinematic visual was completely shot and post-produced between Thailand and LA, using no footage at all from the James Cameron's record-breaking movie&nbsp;- which makes this even more of an impressive feat.&nbsp;The world of Avatar is brought to life through fascinating&nbsp;cinematography, action-packed vignettes and stunning, effervescent lighting, resulting in&nbsp;environments as otherworldly as those in the film.&nbsp;Completely breathtaking and trippy throughout, it's a beautiful complement to the music.&nbsp;

Françoise Hernandez

Katae Boonkhao

Ta Prod (Thailand)

Service Production Los Angeles : Sarah Lee

Frank Mobilio

Erik Henriksson

Charles Ramaré

Bastien Lienardy

Hugo Beron

Arthur Paux

Malanie Teixeira

Firm Studio

Anthony Lestremeau

Jérémy Laidi

Anthony Lestremau

Alternative Pop

The Weeknd 'Nothing Is Lost (You Give Me Strength)' by Quentin Deronzier

Nothing Is Lost (You Give Me Strength) (From "Avatar: The Way of Water"/Soundtrack Vers...

A curious alien being watches three characters explore a hallucinogenic dreamworld, in&nbsp;Yann Gonzalez's new promo for M83.&nbsp;Inspired by the ethereal synths and expansive soundscapes in the track, the video is a captivating amalagamation of live action and animation, with a heavily nostalgic feel throughout.&nbsp;Equal parts haunting and warming, it's a brilliant comeback for the French electronic group, with a&nbsp;video that is completely absorbing in the best way.

Yann Gonzalez

Zelie Deletrain

Alain García

Oscar Le Pollotec

Thomas Favel

Matthieu De Castelet

Nils Dupré

Léna Steinmetz

M83 'Oceans Niagara' by Yann Gonzalez

M83 - 'Oceans Niagara' (Official Music Video)

Colin Solal Cardo directs a spectacular&nbsp;promo for New Zealand singer-songwriter Kimbra, blending movement and intimate expression to create a powerful performance montage.&nbsp;Moving at a breathless pace, the video for replay! sees the artist explore an empty studio space as she flips, bends and&nbsp;crawls, externalising a sense of primal instinct and self-discovery. It's breathtaking, it's brazen,&nbsp;and it's completely mesmerising.[imgtoken data:1]Centered on physicality and Kimbra's ownership of the space she inhabits - and the emotions that come with her performance - the video is a&nbsp;tour de force&nbsp;of dynamic cinematography and razor sharp editing, and will no doubt create a buzz for a long time to come.&nbsp;Stunning and standout work - and a brilliant return to the medium from the marvellous Colin Solal Cardo.&nbsp;

Maeva Berthelot

Candy Hagedorn

Nolwenn Grall Jaubert

FRIEND

Théodore Hugonnier

Ernest Bouvier

Lucile Bertrand

Jenneke Croubels

Cutaway

Kimbra 'replay!' by Colin Solal Cardo

Kimbra - replay!

Love leads the way in&nbsp;AB/CD/CD's phenomenal promo for Dermot Kennedy's Kiss Me.&nbsp;Lying in the bed of a truck hurtling down an empty stretch of desert road, we see Kennedy and his love interest locked in an embrace, as the vehicle proceeds to break up around them.&nbsp;Boasting seamless VFX work and an absorbing concept, it's an instantly iconic visual, that delivers on the action but never forgets the beating heart of the story.&nbsp;[imgtoken data:1]&nbsp;

Carlos Gambao

Jocelyn Corona

Sam Davey

Polly Millner

OB Management

Katie Dolan

Denis Guth

Jerome Denis

Simon Donnellon

Diana Titaferrante

Vincent Fleischmann

Digital District

Valeria Horne

Island Records

Alex Chamberlain

Habitant

Dermot Kennedy 'Kiss Me' by AB/CD/CD

Dermot-Kennedy--'Kiss-Me'-by-Ab/cd/cd

Directing duo&nbsp;AB/CD/CD&nbsp;explore the relationship between human and machine in their new video for French electronic artist Delaurentis.A young woman becomes the flamboyant&nbsp;conductor of an airborne squadron of drones, in a mesmerising confluence of stylish cinematography, choreography and visual effects for Unica's Cloud. As the power dynamic moves towards the girl - played by&nbsp;Helena Olmedo Duynslaeger - it brings a riveting spectacle, with the overriding sense that this could quickly become destructive.&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The machine and the place of the human body is a central issue in the work of the directing team who had already explored it with their short film&nbsp;<a href="https://vimeo.com/353217130" target="_blank">Server Room</a>,&nbsp;and commercials such as 'Age of Experience' for&nbsp;Samsung.[imgtoken data:1]&nbsp;&nbsp;

Laetitia Snaoui

Mathieu Perez

Sander Vandenbroucke

Nina Trubert

Martin Grillet

Lucas Pommier

Penelope Hemon

Alya Derris

Anouk Haïf

Saint Louis

FIRM

Celine Marsais

Helena Olmedo Duynslaeger

Very Content

Forever

Alternative, Electronica

Delaurentis 'Unica's Cloud' by AB/CD/CD

Delaurentis-'Unica's-Cloud'-by-Music-Video-Directed-By-Abcdcd-(franz-Ferdinand-And-Lily-Allen's-Clippers)

Royal Blood's fearsome&nbsp;performance becomes the eye of a human storm in&nbsp;Quentin Deronzier's brilliantly stylish video for Tyhoons.&nbsp;&nbsp;There's a sense of calm in the air as the video begins, before things start to happen. Then as the band kick off on a London rooftop, a group of young people wearing black start running, Why? Where are they&nbsp;heading?&nbsp;As their number grows, and their speed, it becomes clear the young people are sprinting towards that rooftop where RB are performaning. And they get there, to circle them and create an amazing phenomenon - a human typhoon.Deronzier squeezes the maximum visual impact from this strong central concept. The edit weaves the band's performance and the mass movement of youth into a thrilling experience;&nbsp;and the VFX are excellent, manipulating the overcast weather into something cinematic and unexpected. It's a&nbsp;true testament to the creativity&nbsp;of&nbsp;the entire production team.&nbsp;

Royal Blood 'Typhoons' by Quentin Deronzier