LA/PAC is an award-winning entertainment company based in Paris.It has rallied more than 65 Lions, 1 Grand prix and one Palme d’Or since 1972.La/Pac circle of creators is rooted in branded content, film, music videos, fashion and post production. The company has been working with the most creative talents over the years such as JP Goude, Olivero Toscani, David Lynch, Noam Murro, Reynald Gresset, Richard Avedon, Nathalie Canguilhem, Xavier Giannoli, David Bailey, Terrence Malick,… On any platform of expression, La Pac is an actor of creative production through three companies : La Pac, production and post-production of exclusive directors and creative films. La Pac film, documentary and television production. Very-Content, creative solutions and content factory.

Production Company

La Pac

Colin Solal Cardo directs Harry Styles for the first time, and it turns out to be a match&nbsp;made in Heaven - a joyous, celebratory affair, unleashed via of the brilliant choreography of Ryan Heffington.&nbsp;The film blends raw intensity, sensuality and live-performance energy through an immersive and kinetic visual language. In what first appears to be a high school gymnasium - in fact the legendary Pavillon Baltard in Paris - a stylishly-dressed&nbsp;Harry saunters into the space&nbsp;to begin performing with his band, in the round.&nbsp;And the track they are playing - Dance No More - starts to become&nbsp;a magnetic force upon the&nbsp;casually watching audience. They are triggered into action, with living, contagious energy. There's an&nbsp;invitation to dance no more, to lose yourself completely, to never want the dance to end. The dozens of audience members act on that impulse - and it turns out that they are all great dancers.Meanwhile, Harry holds the centre amidst a heaving mass of bodies - losing a few layers of clothing along the way...It's brilliantly done - a real technical achievement that also maintains a lightness and sense of humour. We get the best of the artist and of the director and choreographer - who last worked together on the UKMVA-winning <a href="https://www.promonews.tv/videos/2025/05/20/wolf-alice-bloom-baby-bloom-colin-solal-cardo/91110" target="_blank">Wolf Alice video for Bloom Baby Bloom</a>. The result is something special.[imgtoken data:1][imgtoken data:2]&nbsp;

United States

Patience Harding

Malik Le Nost

Eline Hoyois

Harry Lambert

Colin Solal Cardo

Jerome Denis

Bryan Younce

Hugo Mesnil

Madison Mckamey

Remy Solomon

Tatum Drouilhat

Remi Quilichini

Nicolas Lebigue

Hugo Giallolacci

Julien Loferon

Thomas Lamouroux

Pierre Giraud

Adrian Bernard

Chloé Mesbah

Ryan Heffington

Matt Mulhall

Anastasiia Tymoshchuk

Louisa Trapier

Tianès Montasser

Carlos Font Clos

Mathematic Studio

Dante Pasquinelli

Columbia Records

Harry Styles 'Dance No More' by Colin Solal Cardo

Harry-Styles-'Dance-No-More'-by-Colin-Solal-Cardo

Joe Connor and Emile Rafael co-direct a stunning, action-packed video for their ongoing music project Supermodel that explores&nbsp;technology, addiction and modern anxiety.The second Supermodel video, following <a href="https://www.promonews.tv/videos/2024/01/10/supermodel-push-joe-connor-and-emile-rafael/84582" target="_blank">Push</a> in 2024, marks a step up in scale from that critically acclaimed visual. The video for Seventeen Days&nbsp;centres around an extended, choreographed fight sequence that runs through the full piece, pushing it beyond traditional music video structure.It's a visceral&nbsp;exploration of addiction, an internal war driven by the pull of power&nbsp;and control.&nbsp;At its heart is an ominous black orb embodies that consumption.Rafael and Connor&nbsp;write the music and lyrics collaboratively -&nbsp;a shared creative outlet, developed alongside their independent directing careers - with Connor as the Supermodel vocalist.&nbsp;Of the new project, Connor says: “We’re grappling with more complex ideas now:technology, addiction, dependency.”&nbsp;Rafael adds: “Emotion comes first. If it doesn’t leave you with something, the rest doesn’t matter.”The video was co-produced by Rogue, Closer, FutureFrank and La Pac, with cinematography by Martijn Melis with VFX by Agile lead by David Horsburgh, colour by Thomas Mangham at Black Kite Studios -&nbsp;and an explosive edit by Hannah Yerbury at Marshall Street Editors.[imgtoken data:1]

United Kingdom

Joe Connor

Emile Rafael

Rogue Films

CLOSER

FutureFrank

Martijn Melis

David Horsburgh

Thomas Mangham

Black Kite Studios

Hannah Yerbury

Marshall Street Editors

Matouš Marcinko

Alternative

Electronic

Supermodel 'Seventeen Days' by Joe Connor & Emile Rafael

Seventeen Days  -  Supermodel

The talented LA PAC and C41 director&nbsp;lives in Milan&nbsp;but would rather be in Paris, mainly listens to music by dead people&nbsp;and winning at the UKMVAs last year took her by&nbsp;surprise. Alice Fassi tells us about the work that defines her and reveals her maxim for bigger and&nbsp;bolder creativity.&nbsp;Name: Alice FassiBirthday: 25.09.94Where did you grow up? In Milano (unfortunately).&nbsp;Place of further education and course (if any)? SAE Institute in “Filmmaking” course.&nbsp;Where do you live now? In Milano. Trying to move to Paris again.&nbsp;Name a film or video or other creative work that had a huge influence on your career choice?<a href="https://letterboxd.com/film/who-framed-roger-rabbit/" target="_blank">Who Framed Roger Rabbit</a>, for sure. I’ve watched it so many times since I was a kid, and it still surprises me every time. It’s just so impressive what they pulled off. That mix of animation and live action felt kind of magical to me, and I think it really shaped the way I see storytelling - the mix of 'grounded'&nbsp;and absurd.[vidtoken data:0]<blockquote>It really shaped the way I see storytelling - the mix of 'grounded'&nbsp;and absurd.</blockquote>What were the important first projects for you, in terms of a learning experience and getting noticed, or a foothold in the industry?I would say my music videos were definitely a turning point, especially <a href="https://www.promonews.tv/videos/2024/10/21/cults-onions-alice-fassi/88633" target="_blank">Onions, by Cults</a>. They wanted something with a horror-humour tone, inspired by Beetlejuice, which was exactly what I was looking for. It was the first project where I truly felt I could express myself 100%.[vidtoken data:1]Then my commercial for Salomon, which I shot last year in Georgia, was another key experience. It was a very fun project and allowed me to merge my love for fashion with a slightly more absurd, unexpected twist, which is something that really defines my work.[vidtoken data:2]And finally, my film for Vogue in collaboration with Maserati. One of my very first projects. It gave me the opportunity to express myself with choreography, entirely shot on 16mm film.[vidtoken data:3]Best film(s) you saw last year?I’ll stick to films that were actually released last year, otherwise the list would get way too long! I’d say:&nbsp;28 Years Later,&nbsp;Bugonia,&nbsp;The Shrouds,&nbsp;One Battle After Another&nbsp;and&nbsp;Weapons.Favourite song/album/music artist in the past year?I mostly listen to music by people who are dead. So again let’s focusing on contemporary music: LCD Soundsystem, Sleaford Mods, La Femme, Fontaines DC, Future Islands. Would love to make a music video for any of them!<blockquote>In the US last summer... I felt like I was living inside of a movie.&nbsp;</blockquote>Favourite music video/videos in the past year?&nbsp;<a href="https://www.promonews.tv/videos/2025/01/17/doechii-denial-river-james-mackel-carlos-acosta/89579" target="_blank">Doechii's Denial Is A River</a>, <a href="https://www.promonews.tv/videos/2024/09/03/sabrina-carpenter-taste-dave-meyers/87988" target="_blank">Sabrina Carpenter's&nbsp;Taste</a>, and pretty much all the A$AP Rocky videos. They feel like really fun characters to build a video around, and you can tell there’s a lot of creative collaboration there.What was (or usually is) your favourite night out last year?Oh, I had so many. I’d say all the nights where I actually experienced something, not just going out for the sake of leaving the house. In the US last summer, it all felt quite folkloristic. I felt like I was living inside of a movie.&nbsp;In terms of the music video-related jobs of the past year or so, what were the most rewarding creatively, and why?Last year I only shot one music video. It was for <a href="https://www.promonews.tv/videos/2025/06/03/joy-crookes-carmen-alice-fassi/91219" target="_blank">Joy Crookes’s track Carmen</a>. Joy is such an amazing character and we were very aligned creatively, so the process felt smooth. It’s just a shame we couldn’t shoot everything we had planned, or fully realize the vision the way I had imagined it.[vidtoken data:4]Most annoying or irksome thing that’s been going on this year, work-related or otherwise?I feel like directors should be protected more. Sometimes we pitch against more than five other directors without even knowing it. Writing a treatment is a lot of unpaid work, and it’s frustrating to see that effort not being properly recognized.What are your favourite other (non-mv) projects of the past year or so?I would say my commercial for Salomon, which I mentioned earlier. Then Born To Create Drama,&nbsp;a short narrative film. That project was particularly exciting because we shot it in just one day, entirely on an iPhone, with a kid actor at his very first experience, and there was something really raw and honest about that. The film opened the YDA winners screening in Cannes last year which makes what we achieved feel even more surreal.[vidtoken data:5]And finally The Testimonial, a short film I directed for the 150th anniversary of Audemars Piguet, starring Pierfrancesco Favino. That experience was the complete opposite from the previous,&nbsp;in a way. It gave me the chance to work with a highly experienced actor, and to really explore how much you can play and even improvise when you’re collaborating with someone who has such mastery of their craft.[vidtoken data:6]What’s the most surprising thing that’s happened last year?Work-wise I would say winning the UKMVA with my music video Onions&nbsp;for Cults! I was so surprised I hadn’t even prepared a short 'thank you'&nbsp;speech.Your top suggestion to change and improve how the music video industry works?I would try to make the process more fluid. Everything always feels urgent, even before things properly begin. Since budgets are often very tight, having more time would really help in finding better creative solutions.What are you looking forward to for the rest of the year?Plenty of adventures and lots of super fun films!!!• Alice Fassi is with LA PAC in France, C41 in Italy, with represented for music videos in the UK by Hurry Sundown. Watch more of her work <a href="https://pac.fr/directors/alice-fassi/" target="_blank">here</a>.

Alice Fassi

Hurry Sundown

THE SNAPSHOT Q&A: Alice Fassi

Who Framed Roger Rabbit - Trailer (HD) (1988)

Cults-'Onions-'-by-Alice-Fassi

SALOMON - Whisper Void

Vogue x Maserati

Joy Crookes - Carmen (Official Video)

BORN TO CREATE DRAMA - opening YDA

Audemars Piguet - The Testimonial (Starring Pierfrancesco Favino)

Tom Grennan attempts to break free of his restricting version of reality&nbsp;in directing duo AB/CD/CD's dynamic and entertaining promo.In the video for Full Attention, there is&nbsp;only one thing that is consuming&nbsp;Tom's full attention:&nbsp;he wants to escape. But he's trapped in a wild, surreal space, and no matter how much energy&nbsp;or cunning he applies, he's always tricked by camera manipulations and visual illusions, going back to the starting point - with his head pressed against a punchbag with his name on it.&nbsp;The video takes a playful yet unsettling approach as Tom attempts to escape through increasingly bizarre scenarios. And the experience and expertise that AB/CD/CD (Camille Dauteuille and Clément Dozier) have for visual tricks - infinite loop, vertigo effects, camera transitions and&nbsp;framings – plays an essential role in this intense rollercoaster of a video.It all builds to a&nbsp;great finale - where Tom does finally break free - and rounds off a highly appealing showcase for both the song and the singer's undeniable on-screen talents.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Anaïs Profit

Malik Lenost

Nes Cast

Maud Dupuy

AB-CD-CD

Lola Idounda

Kat Cattaneo

Tomáš Kotas

Zelie Deletrain

Mathieu Perez

Simon Maignan

Jules Pandolfi

Clément Duval

Laura Colas

Vincent Fleschman

Canaux Sylvain

Axelle Duarte

Themill Paris

Laura Roddier

Seb Noyon

Fabrice Damolini

Tom Grennan

Insanity Records

Hugo Brossard

Tom Grennan 'Full Attention' by AB/CD/CD

Tom-Grennan-'Full-Intention'-by-Ab/cd/cd

Alice Fassi brings a delightful comedic sensibility - both absurd and touching - to Joy Crooke’s latest, a song that dares to tackle a thorny subject: the effect of feminine beauty on other women.The subject of the song and video is the beautiful, apparently vacuous Carmen - spied upon by an awestruck Joy, disguised as a bush. Carmen (played by Amelia Swaby) is literally heading for a fall. She’s even looking gorgeous in mid-plummet - but then comes her surprising, brilliantly delivered fate: the mannequin-like Carmen shatters into pieces.[imgtoken data:1]The Italian director’s cartoonish approach is a real departure from previous Joy Crookes videos but entirely welcome, primarily as the wacky invention also shares the warmth of the song. She also makes the most of Joy as a performer in the second half of the video, when friendship blossoms with Swaby - by this point playing Carmen’s disembodied head in a box."When I listened to the track, I felt I knew this 'Carmen'," says Alice Fassi. "Carmen actually is the girl we’ve all known at some point: effortlessly perfect, admired to the point of obsession, and quietly envied for having everything we ever wanted – all without lifting a finger."Sometimes it takes almost nothing: a casual comparison, a sprinkle of envy dressed up as admiration, and suddenly we’re bowing down to someone who only exists in our head. Not the real person, of course, but a high-gloss, limited-edition fantasy — prettier, cooler, simply better. And from there, it’s a slippery slope straight into obsession.[imgtoken data:2]&nbsp;"For our music video, the scene of Carmen falling down the stairs is the perfect embodiment of this feeling. Even in her most dramatic downfall, she manages to be… perfect. And though she shatters into a thousand pieces, her influence doesn’t – it simply shifts. In this case, it takes hold of Joy, the singer of the song."With this video, I wanted to explore that familiar feeling of never quite measuring up, of getting lost in the ridiculous race to become someone else entirely, until envy pushes us into surreal territory. My goal was to capture that intimate emotion with a sense of playfulness, wit, and irony, because beneath the absurdity lies something painfully real. It’s a cheeky dive into the beauty standards we’re fed daily, and the strange cult of superficial adoration."

Rae Hayden

Krinal Saadrani

Ailsa Aikoa

Tara Leonard

Danny Rumbelow

Arla Albertine

Matt Farant

James Tilyard

Mata Marielle

Margherita Freyrie

Anna Visigalli

Mattia Rastellotti

Amelia Swaby

Blend Films

Liam Wallace-Cook

Rob Harold

Ellie Rimmer

Jess Summer

Joy Crookes 'Carmen' by Alice Fassi

Emile Moutaud directs a mesmerising&nbsp;promo for Blondshell - aka singer-songwriter Sabrina Mae Teitelbaum - capturing a female diver's internal struggle.&nbsp;The video for Event Of A Fire takes place in a swimming pool and locker room, where the lead character, played by up-and-coming actress&nbsp;Ghjuvanna Benedetti, is one of several young women divers - but as a junior member of the group, lacking the easy confidence of her peers.[imgtoken data:1]Interweaving moments of introspection with spectacular shots of other girls'&nbsp;diving - and a vantage point from the bottom of the pool -&nbsp;the video explores the tension between the main character's emotional turmoil and the routine of her craft and performance.Thought-provoking, still and meditative, it's the kind of video that transports you to another world, another body, and allows you to experience life through someone else's eyes for a few minutes.&nbsp;&nbsp;[imgtoken data:2]It also dovetails beautifully with the brooding introspection of the song - and that's complemented by brief appearances by Blondshell at the poolside, in wide shot like an outside observer.&nbsp;Lovely work by Moutaud, a director and photographer whose previous work includes the prizewinning promo for <a href="https://vimeo.com/858560268" target="_blank">Andrew Savage's Elvis In The Army</a>.&nbsp;&nbsp;

Solveig Gourmelan

Jean-Charline Tomlinson

Emile Moutaud

Jake Crossland

Francesca Harvey

Diego Lauvergne

Bernardo Infante

Ambre Rambaud

Renaud Merviel

Georges Fromont

Camille Pourcel

Justine Sirabella

Flore Pierens

Matthieu Le Scornec

Ice Cream

Nadia Khairat Gomez

Ghjuvanna Benedetti

Partisan Records

Singer-songwriter

Blondshell 'Event Of A Fire' by Emile Moutaud

BLONDSHELL_DC

Directing duo Truman &amp; Cooper have joined LA PAC for representation by the Paris-based production company in France.Truman &amp; Cooper are&nbsp;Anthony Jorge and Jonathan Cohen, a directing duo driven by a passion for cinema, masters at capturing both emotion and joy. The pair established their reputation with a series of acclaimed, intensely dramatic music videos in the early 2010s, including <a href="https://www.promonews.tv/videos/2013/09/24/kid-wise-hope-truman-cooper/21880" target="_blank">Kid Wise's Hope</a>&nbsp;and videos for Son Lux and Rag N Bone Man.Their most recent video is a gripping&nbsp;narrative piece for <a href="https://www.promonews.tv/videos/2022/03/23/bourne-ere-we-go-truman-cooper/75515" target="_blank">UK rapper Bourne</a>, released in 2022, but they have&nbsp;mostly focussed upon directing commercials - with clients including Apple, Porsche, McDonalds, Alliance and Orange - and independent narrative films which stand out&nbsp;through powerful imagery, thoughtful composition, and deeply intimate moments.&nbsp;Telling mature stories, fuelled by a vibrant, contagious youthful energy, they have earned accolades from 1.4, British Arrows, Series Mania and more.• Watch Truman &amp; Cooper's showreel at LA PAC <a href="https://pac.fr/directors/truman-cooper/" target="_blank">here</a>

Truman & Cooper

Truman & Cooper sign to LA PAC for French representation

LA PAC has announced that Canadian director Jodeb has joined the&nbsp;Paris-based production company for&nbsp;exclusive representation in France.The Quebecois director - his full name is&nbsp;Jonathan Desbiens - made his mark through the 2010s with breathtaking music videos for the likes of Jack White, The Weeknd, Imagine Dragons, Halsey and Skrillex, weaving engrossing, action-packed narratives in spectacular locations. His video for Jack White's Corporation went on to earn multiple awards, including an UKMVA award for Best Rock Video International in 2018.&nbsp;He has also brought his signature blend of raw emotion and striking visual storytelling to campaigns for Adidas Originals, YSL, and Under Armour. His film&nbsp;A Plentiful Feast&nbsp;for NOWNESS, praised for its poetic simplicity, also garnered critical and festival recognition.&nbsp;Jodeb is an&nbsp;entirely self-taught filmmaker who takes a hands-on approach and is deeply involved in post-production.&nbsp;“All that matters to me is that my work isn’t taken too seriously; that it invites people to enter a playful mental dance, challenges them, and ultimately makes them feel something,” he says.He joins a roster of directing talent at LA PAC in Paris, including French directors AB/CD/CD, Colin Solal Cardo, Quentin Deronzier and Lisa Paclet, plus UK and US directors represented in France, including Bradley &amp; Pablo, David Wilson and Dave Meyers.• Watch Jodeb's reel at LA PAC <a href="https://pac.fr/directors/jodeb/" target="_blank">here</a>

Jodeb

Jodeb joins LA PAC

Bérénice Golmann directs a moving multi-format promo for Delaurentis.&nbsp;The video for I'm Just A Rose is the director's first foray into music videos and is an explosion of form -&nbsp;ceramics, architecture, design, CGI, AI, and NFTs - tied together by a dialogue between the organic and the digital.&nbsp;Exploring the concept of life force, the video captures an intimate transformation where creativity and intuition expand the world around us.Innovative and completely breathtaking, Golmann's eye for shape and texture is on full display here.&nbsp;It's a mesmerising trip of a visual, and a promising introduction to Golmann's potential in the music video world.&nbsp;

France

Jorane Rest

Claudia Cali

Bérénice Golmann

Julie Gonssard

Studio 8849

Renaud Garnier

Jack Exton

Marie Fessol

Anton Tarente

Sacha Benichou

Héloïse Tour

Juliette Guilhem

Jeanne Schneider

Julie Gaufreteau

Baptiste Vieillard

Thomas Espinosa

Nolan Hortolan

Sony Masterworks

Delaurentis 'I'm Just A Rose' by Bérénice Golmann

Delaurentis-'I'm-Just-A-Rose'-by-Bérénice-Golmann

Directing duo AB/CD/CD direct a cool celebration of femininity in all its variety&nbsp;for singer-songwrirer Cat Burns.&nbsp; The video for Girls is a&nbsp;studio-set celebration and a love letter to women, a tribute to their magic and everything that makes them extraordinary - with Cat Burns as the central figure and guide into her imagination. It's made real by the playful visuals and craft that has long been the trademark of Clement Dozier and Camille Dauteuille, aka&nbsp;AB/CD/CD.[imgtoken data:1]The video plays out in a minimal studio environment, where Cat introduces&nbsp;a number of girls she admires - all distinctive in their diversity.&nbsp;Using match-cuts and choreographed set-ups to match the bouncy rhythm of the track, the directors explore this expansive variety in the cast - where the only common factor is their age, which is around the same as Cat's, and their own very individual beauty."We wanted to create a minimal video celebrating girls," the director duo explain. "The idea was to capture as many different women's personalities as possible within two minutes of the track, following its unique feminine energy. It was mostly about creating a group around Cat's performance.[imgtoken data:2]"To extend the idea of togetherness and connection, we created a loose and playful choreography and old school camera tricks, where everyone could express themselves, with subtle nods to Busby Berkeley - perhaps only us notice those loose&nbsp;references."Given the minimal approach, we wanted to magnify these women and reveal each one's beauty through intimate 16mm camera work.”

Zoey Edwards

Luci Ellis

Chris Broomfield

Natasha Duursma

Elle Lotherington

Alex Bojic

Jonny Lewis

Joe Medlock

Basile Belkhir

Sylvain Canaux

The Mill Paris

Cat Burns

RCA Records

Ella Lindsay

Daniela Monteiro

Cat Burns 'GIRLS!' by AB/CD/CD

Cat-Burns-'Girls'-by--Ab/cd/cd

Quentin Deronzier directs a rousing promo for the return of M.I.A.The video for Marigold opens with the statement, 'Where there is darkness, light will grow', and this encapsulates the themes of the&nbsp;concept.&nbsp;Boasting an arresting montage of cinematic vignettes, we cut between M.I.A's performance and snapshots of an apocalyptic event, with waves of marigolds devastating the city.&nbsp;Jumping between high-octane, sweeping shots of the disaster and intimate moments shared between strangers, it's a brilliant video for an exciting and fresh track.&nbsp;"Marigold reflects the current state of the world, where even the most shocking events are met with indifference, gradually normalizing violence and disasters," explains Deronzier. "Against this backdrop, M.I.A. moves from one scene to the next, like a vessel of hope, carrying a profound message of peace and renewal."

Quentin Deronzier

Lark Creative

Anna Roudaut

Monumental

Paul Özgür

M.I.A. 'Marigold' by Quentin Deronzier

M.i.a.-'Marigold'-by-Quentin-Deronzier

Alice Fassi directs an eye-watering, retro comedy-horror inspired promo for US duo&nbsp;Cults.The video for Onions takes place in a charming 80s country house, where&nbsp;a sweet housewife is cooking her signature dish: onion soup. But beneath this perfect appearance lies a darker side. As she stirs the pot, she mixes in more than just onions. Her recipe calls for a chilling blend of deadly irony and sinister ingredients.Heavily inspired by vintage horror, and featuring brilliant puppets reminiscent of&nbsp;Little Shop of Horrors,&nbsp;the video is a blast from the past, and an eccentric, gory yet sweet love letter to the genre.&nbsp;