Make-up

Kareem Jarche

Callum Lloyd-James directs a stirring&nbsp;promo for Grace Gachot.Inspired by Yayoi Kusama’s infinite mirror rooms, the video for F***boy Tragedy&nbsp;is a bold introduction to this new artist, emanating effortlessly cool vibes through&nbsp;an amalgam of emotional perfomance and striking art direction.&nbsp;Though the concept doesn't move from the mirrored room, there is more than enough for viewers to feast their eyes on, with an expansive aesthetic that feels as haunting as it does stylish.&nbsp;

United Kingdom

Sammy Cullis

Callum Lloyd-James

Finn James

Mouthpiece

Hello Love

Will Stuetz

Thomas English

Bulman Arshehit

Rebecca Doctor

Paulette Minott

Dominic Phipps

Company 3

Ndella Longley

Grace Gachot 'F***boy Tragedy' by Callum Lloyd-James

Grace Gachot • Fuckboy Tragedy

Connie Constance celebrates&nbsp;friendship&nbsp;and community in the spirited promo for Heaven Takes You Home - directed by herself (under her real name Constance Power) and producer India Bradshaw.The Swedish House Mafia's beat sets the scene for a thought-provoking and engaging concept, which celebrates the diverse communities and people within London, and highlights the importance of making memories with those closet to you.&nbsp;&nbsp;The video features many of the artist's real friends and family, who have all played a big part in shaping the life she has today. And the unique viewpoint - through Power's POV - adds an intimacy to the cinematography, which elevates&nbsp;to the emotion of the visual.&nbsp;

Jaime Jarvis

India Bradshaw

Constance Power

FAMILIA

Alex Mcgill

Michael McDuffie

John Mouratis

Tom Wynborne

Milo Brown

James Tilyard

Ahmet Buyukcinar

Jaz Lanyero

Beth Roberts

Nomad Editing Company

Megan Lee

Electric Theatre Collective

Dance

Swedish House Mafia and Connie Constance 'Heaven Takes You Home' by Constance Power & India Bradshaw

Swedish-House-Mafia-And-Connie-Constance-'Heaven-Takes-You-Home'-by-Constance-Power-,co-director:-India-Bradshaw

Jessica Anne Woodley directs a high-energy promo for singer-songwriter Connie Constance.We're introduced to the artist as she coasts down a country lane, banging the dashboard in an excitable display of vigour, before she climbs out of the driverless vehicle and performs in the truckbed.[imgtoken data:1]&nbsp;From there, she follows a mystical light through a forest, lets her inner warrior out and fights off two enigmatic characters with impressive martial arts skills.&nbsp;It's a lot to pack into one&nbsp;concept - especially given the short runtime - but Woodley manages to do so in an effortlessly skilful way.&nbsp;

Harriet Crawley

Olivia Rose Jessop

Jamie Jarvis

Jessica Anne Woodley

Aidan Brooks

Ailie Roberston

Conrad Russell

Henry Gill

Tom Patrick Coley

Alex Kryszkiewicz

Harry Coleman

Dan Howe

Nat Zangi

Amber Saunders

Zed Video

Cabbage Factory

Mórádi Szabolcs

PIAS

Connie Constance 'Miss Power' by Jessica Anne Woodley

Connie Constance - Miss Power

Emmanuelle Soffé directs Poppy Ajudha's Playgod, a powerful pro-choice statement prompted by the recent Alabama abortion bill and other pressures on women’s freedom across the globeThe song questions the right of men to lay claim to women’s bodies, and Soffé's video&nbsp;grounds Ajudha’s anger in a series of low-lit scenes, with a chorus of women exploding into movement in time with the song’s ferocious chorus, making a physical expression of women’s grief and rage.Elsewhere, scenes depicting Ajudha in Virgin Mary-esque stylings show the grief that even Mary herself feels for Christian ideologies being warped in the name of ‘God’, while a glitter-laden performance from the singer depicts the sanctity of the female body.[imgtoken data:1]"When I first heard this track, with just a few hours to write a script, it struck me that the most powerful way to approach a video concept for a song like this was through simple and raw expression of emotion," says Soffé. "An expression of the emotion that we, as women, feel when we watch things like the Texas Heartbeat Act unfold on our screens. The horror and the grief we feel on behalf of our sisters (and trans/non-binary siblings) on the other side of the planet. The anger, the rage, the frustration, the helplessness. And the way that these powerful emotions unite us, bind us together, make us stronger and ever more determined for change."At its essence, the concept for this video is about Releasing. Releasing our and the collective trauma; a method of communicating not (just) with words, but with the heart."

Emmanuelle Soffé

Alan Scott

Angelica Wolanska

Kane Klendijan

Phoebe Brereton

Frankie Noller

Ella Kenny

NEW LAND

Nicole Hartley

Massimo Fillipi

Deon Van Zyl

Trine Pillay

Nycollas Abreu

Harry Guest

Ben Carrier

Klim Jurevicius

Aiden Darcy

Ella Oliver

Ten Three Editing

Vlad Barin

CHEAT

Rosie Sykes

Poppy Ajudha 'Playgod' by Emmanuelle Soffé

Poppy Ajudha - PLAYGOD

Rob Akin directs a&nbsp;melancholic&nbsp;portrait of stifling loneliness&nbsp;within a marriage, in his video for Jorja Smith's Home.&nbsp;The concept of 'home'&nbsp;can mean different things to different people - for some, it's a physical location, for others, it's a feeling of warmth and safety within a relationship.&nbsp;In the video, Akin explores&nbsp;emotional disconnection between a woman and her husband. On the outside, it seems they have it all - a beautiful home, a happy child and a lavish lifestyle. But beneath the surface, deep cracks are forming, and Smith bears witness to the turmoil, in her role as a Nanny within the family dynamic.&nbsp;It's a poignant emotional rollercoaster, with Akin's subtle direction emphasising the role of the unhappy wife, played by&nbsp;Kattreya Smith. Jorja Smith - who was the&nbsp;creative director on the project - also does a top-notch job with her supporting role, flexing her acting chops in an inspired yet naturalistic manner.&nbsp;&nbsp;

Rob Akin

Femi Anderson

Agile Films

Precious Mahaga

Finlay Roberts

Aidan Robert Brooks

Ayokunle Delano

Adam Singodia

Nacho Guzman

Rosie Taylor

James Duffy

Laura Little

Zateesha Barbour

Jonny Thorpe

Glassworks VFX

Andrew Patrick

Athene Aristocleous

Seb Zaniewski (agile Films)

Kattreya Smith

OB Management

Erin Corrain-alexis

FAMM

Ayomide Alli

Heather Basten

Soul

Jorja Smith 'Home' by Rob Akin

Jorja-Smith--'Home-'-by-Rob-Akin

Following the release of Strong Womxn, Poppy Ajudha self-directs the fun and enchanting promo for Weakness.&nbsp;Opening with&nbsp;a mesmerising animation of lilting layers of plants and flowers, the visual match-cuts to the artist performing in a vibrant red venue, adorned with glittering styling and surrounded by life-size jungle props and art direction.&nbsp;Moving swiftly through several holographic vignettes, the video is a magical trip packed with charm and bold set pieces, and is a perfect match to the contemporary track.&nbsp;

Poppy Ajudha

Tia Varnnard

Untold Studios

Nkem Egbuchiri

Eno Enefiok

Ethan Lewis

Jake Buckley

Charlotte Davies

P C Williams

Ollie Paxton

Yoomin Lee

Sarah Tucker

Poppy Ajudha 'Weakness' by Poppy Ajudha

Poppy-Ajudha-'Weakness'-by-Poppy-Ajudha

Poppy Ajudha teams up with Mahalia in CHILD's stripped-back video for Low Ride.&nbsp;The black and white studio-based visuals are simple yet inventive, taking cues from film noir and lo-fi videos of the early Noughties.&nbsp;Combining live action with burst photography, the grainy and raw aesthetic perfectly complements the busy yet uplifting track.&nbsp;The two artists are in their element and it shines through in their performances. The love and respect they have for each other's artistry is evident from the first time they share the screen, and it makes for an exciting and effective promo.&nbsp;

Kareem Jarche

Make-up

Videos featuring Kareem Jarche

2022 (4)

2021 (2)

2020 (1)

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