Rob Ulitski - 29th Jan 2020

Poppy Ajudha teams up with Mahalia in CHILD's stripped-back video for Low Ride. 

The black and white studio-based visuals are simple yet inventive, taking cues from film noir and lo-fi videos of the early Noughties. Combining live action with burst photography, the grainy and raw aesthetic perfectly complements the busy yet uplifting track. 

The two artists are in their element and it shines through in their performances. The love and respect they have for each other's artistry is evident from the first time they share the screen, and it makes for an exciting and effective promo. 

PRO Credits

Credits

DirectorCHILD
ProducerChild Studio
Production CompanyChild Studio
Director of PhotographyBuster Grey-jung
Focus PullerInês Duarte
GafferYan Murawski
WardrobePC Williams
Make-upKareem Jarche
EditorCHILD
Editing companyCHILD
ColouristAndi Chu
Grading companyEtc
CommissionerBen Skerritt
Other creditsSpark - Chuka Daniel Set Design - Mitchell Frank Fenn Production Assistant - Isabelle Clarke

Rob Ulitski - 29th Jan 2020

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