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Jack Meredith

Jordan Hemingway directs another visceral promo for Yves Tumor - part surreal fever dream, part&nbsp;Gulliver's Travels&nbsp;homage.&nbsp;The video for Echolalia features the artist being nailed into the ground by a host of miniature characters (all played by Tumor too). One of whom eventually punctures a nail right through his heart.&nbsp;With the same heavily-textured, provocative aesthetic as Tumor and Hemingway's previous collaborations - including for <a href="https://www.promonews.tv/videos/2022/11/09/yves-tumor-god-circle-jordan-hemingway/79154" target="_blank">God Is A Circle</a> -&nbsp;the video is another peek into the world the artist and director have co-created, marked by an unsettling, otherworldly vibe and&nbsp;a uniquely gothic style of nostalgia.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]

United States

Studio Augmenta

Meshach Henry

Carmen Young

Thea Balich

Peri Rosenzweig

Nick Royal

Jordan Hemingway

Tom O’Driscoll

Ground Work

Purple Martin

Henoch Moore

Peter Bishop

Jeremy Valender

Aaron Z. Willson

Anna Butler

Mark Gee

Ryo Narushima

Anete Salinieka

Louis Bork

John Lowe

Tk-fx

Warp Records

Electronic

Experimental

Yves Tumor 'Echolalia' by Jordan Hemingway

Yves-Tumor-'Echolalia'-by-Jordan-Hemingway

Jordan Hemingway directs a darkly rousing, and quite saucy&nbsp;promo for Yves Tumor.&nbsp;In his trademark surreal, gothic style, Hemingway presents an abstract narrative in which the artist is dug up in a forest and thrown into a minacious&nbsp;religious gathering.&nbsp;DoP&nbsp;Jeremy Valender imbues the visual with a&nbsp;otherworldly, foreboding atmosphere, blending fashion and horror film aesthetics to create something dazzingly unique.&nbsp; &nbsp;

Tom O'Driscoll

Joesph Radonich

Danny Rumbleow

Kairo Jones

Tom Mangham

Johan Barrios

Max Coltt

 peri Rosenzweig

Greg Probert

Yves Tumor 'God Is A Circle' by Jordan Hemingway

Yves-Tumor-'God-Is-A-Circle'-by-Jordan-Hemingway

Troy Roscoe teams up with KSI for another ambitious collaboration, with the video for Summer Is Over.&nbsp;The slick visual sees KSI at an end-of-summer barbecue, moving around the scene and performing as the other guests celebrate in slow motion.&nbsp;VFX-heavy yet completely seamless - even with scattered showers, grey skies and&nbsp;various liquids and textures to contend with&nbsp;- it's a brilliant concept executed to perfection.&nbsp;"Hands down one of the hardest shoots I’ve had to date," Roscoe says. "Anyone that is either edit or visual effects savvy will be able to appreciate the complexity of the concept."On paper it's simple: KSI walking through scenes performing whilst everybody is in slow motion. But actually executing that with typical British weather as a factor, proved far from simple. But we pulled it off!&nbsp;"We shot the video on Monday and was complete by the Friday! I’m so proud of my team and the hard work that went into it and as always KSI is a pleasure to work with."

United Kingdom

Ash Halliburton

Troy Roscoe

Maya Dufeu

Marisa Garner Associates

Just Fred

Dan Curwin

Kim Jarrett

Miguel Carmenes

Fred Bonham Carter

Marisa Garner

Laura Manners

Harry Coleman

Alex Mccallister

John Holloway

Edit Egg

Megan Lee

Electric Theatre Company

Atlantic Records

KSI 'Summer Is Over' by Troy Roscoe

Ksi-'Summer-Is-Over'-by-Troy-Roscoe

KSI takes on himself in an explosive boxing match, in Troy Roscoe's slick and entertaining VFX-fired&nbsp;promo for Not Over Yet,&nbsp;featuring Tom Grennan.&nbsp;The first half of the video explores the preparation for the match, presenting slick vignettes where giant hailstones fall from the sky, and KSI plunges into a futuristic looking ice bath, training underwater - referencing an iconic photo of Muhammed Ali.&nbsp;When things get going inside the ring, things take a huge step up, boasting a true feat of careful pre-production and VFX based around a motion control shoot. So it's not so surprising that this is No.1 on YouTube's UK Music Video chart right now.[imgtoken data:1]&nbsp;"(This is) most definitely one of my most favourite shoots and videos to date!" says Troy Roscoe.&nbsp;"So much went into this. From pre-production to final delivery it was a meticulous process, as there were so many things that could go wrong.&nbsp;I knew we had our work cut out.&nbsp;"Usually you find yourself in a position where people have experience in how to pull these things off. But none of us had seen anything like it, as it’s very hard to make a clone come into contact with one another through VFX. Usually you would use deep fakes, but we went for an organic approach so that it looks as real as possible. And it’s safe to say we pulled it off![imgtoken data:2]"The concept is beautiful, as the root of it is something everybody can relate to, focussed on the fact that the only competition you actually have is [with] yourself. The fact that each day you should aim to be better than you were yesterday - and in this visual we provide an embodiment of that as KSI knocks the living daylight out of the old version of himself."It's a&nbsp;video I will be proud of forever, and will go down in my own personal history book!"

Vivan Wonka

Andrew Rawson

Ed Smith

Zoe Gunn

Alex Kelleher

Felix Wildey

Shamara Roper

Andi Chu

Black Kite Studios

Max Colt

KSI ft Tom Grennan 'Not Over Yet' by Troy Roscoe

Ksi-Ft-Tom-Grennan-'Not-Over-Yet'-by-Troy-Roscoe

Following up the lo-fi promo for <a href="https://www.promonews.tv/videos/2022/01/18/fka-twigs-ride-dragon-aidan-zamiri/74595">Ride The Dragon</a>, Aidan Zamiri and FKA twigs keep up the pace with the next visual for the new Caprisongs mixtape, for Meta Angel.&nbsp;This time around, the narrative plays a much stronger part in the concept, though there is still plenty of abstract imagery to delve into.Twigs stands in the middle of a field, performing on the spot as she looks around, dazed and mesmerised. Her&nbsp;doppelgänger climbs onto a roof, and with razor sharp precision, fires an arrow directly into the other character's heart.&nbsp;The dazzling track accompanies a darkly beautiful visual, which&nbsp;carries over the raw qualities of the artist's last collaboration with Zamiri, but is much more intentional and theatrical in its execution.&nbsp;

Aidan Zamiri

Object & Animal

Morgan Clement

Alex Chamberlain

Lucy Bradley

Molly Manning Walker

Rory Cargill

Tom Schneider

Luke Morrison

Electric Theatre Collective

750MPH

Cinelab Film and Digital

Matthew Josephs

Lauren Reynolds

Louis Souvestre

Harry Price

Kodak

FKA twigs 'Meta Angel' by Aidan Zamiri

FKA twigs - meta angel

Mae Muller takes centre-stage in Tom Dream's '70's throwback promo for Swedish producer NEIKED's Better Days.&nbsp;Complementing the dreamy, upbeat production of the new single,&nbsp;we see Muller in a world of soft pastel colour schemes, whilst simultaneously embodying various characters on TV.&nbsp;From weather girl through to music presenter, Muller shows off her talents as both a performer and an actor, whilst cameos from fellow performers NEIKED and Polo G round off the concept with a glossy polish.[imgtoken data:1]“When I met with Tom Dream I knew he’d be able to make something great - and this is really what that is, something great," says&nbsp;NEIKED.&nbsp;"A big shout-out to Mae and Polo G for putting on a sick performance too. I have been working hard on my upcoming music this year and now is a perfect time to finally share the first piece of the puzzle."Mae Muller adds: “This is my favourite video I’ve done so far!! The pastel colours, to the set design, to the hair and make-up, I am literally quite obsessed with it.”

Tom Dream

Ghandi El-Chamaa

Black Dog Films

Martin Roker

Stefan Yap

Benny Casey

Natalie Young

Anna Thompson

Gary Coogan

Jason Wallis

Jenn Saunders

Chris Steel

Ella Crawford

Emily Tedrake

Chris Hutchings

Steve Cameron

NEIKED, Mae Muller, Polo G 'Better Days' by Tom Dream

Mae-Muller-'Better-Days'-by-Tom-Dream

Tom Beard and Olly Alexander reinterpret A Midsummer Night’s Dream&nbsp;for Gen-Z, in the sensual and surreal promo for Crave.&nbsp;Featuring subverted Disney villains and references to the Cult of Dionysus, the fantasy-inspired visuals are a hallucinogenic rollercoaster ride, complete with phenomenal styling and set design.Alexander's trademark performance style is the glue that binds the carousel of vignettes, and represents a leap into a more authentic, maximalist aesthetic for the artist.And the video&nbsp;features a number of Alexander's fellow cast members from the award-winning TV drama It's A Sin, including&nbsp;Omari Douglas, Nathaniel Hall, and David Carlisle, as well as model Munroe Bergdorf.&nbsp;[imgtoken data:1]

Tom Beard

MrMr

Prettybird

Chris Murdoch

Jack Exton

Kate Molins

Charlotte Croft

Cullum Ross

James Soldan

Jimmy Owen Jones

Sam Bould

Final Cut Uk

Vic Parker

Raised By Wolves

Mikey Smith + Zee S

Louis Danckwerts

Luke Snowball

Lee Sharrock

Years & Years 'Crave' by Tom Beard 

Years-&-Years--'Crave'-by-Tom-Beard-

Noah Lee creates a palpably resonant dreamworld, full of quirky visual tricks streaming from the subconscious of&nbsp;his subject, the intriguing Celeste, in the video for Tonight Tonight.Once Lee sets the scene by putting Celeste through the mini-hell of not being able to light her recalcitrant cigarette, the video progresses&nbsp;into the psyche of the character our songstress embodies. The&nbsp;film meanders through dive bars and Alice-in-Wonderland-esque hallways filled with butterflies and complicated individuals.It’s definitely the film’s distortions on common realities that make its dreamworld feel somewhat familiar - an authentic imagining of a subconscious mind. It's also framed in a&nbsp;film aesthetic, and with use of lenses that creates an aura that manages to be glamourous and&nbsp;romantic as well as surreal.[imgtoken data:1]&nbsp;&nbsp;

Noah Lee

Suzan Mustafa

Kate Brady

Riff Raff Films

Tom Berendson

Harry Wheeler

Philip J Heron

James Malamatinas

Lee Parfitt

Elena Isolini

Emma Lipop

Vicky Morris

Kaitlyn Battistelli

Mikko Ruostila

Marco Grey

OB Management

Soul

Celeste 'Tonight Tonight' by Noah Lee

CELESTE [TONIGHT TONIGHT]

Remi Laudat takes viewers on a journey through a Pan-African dancehall hangout, in his energetic promo for&nbsp;Amaarae featuring&nbsp;Kojey Radical &amp; Cruel Santino.&nbsp;The track deals with the conflicted emotions of leaving a partner for a new love interest, whilst the visuals are a no-holds-barred celebration of performance and movement.&nbsp;Inside the vibrant location, dancers stalk the hallways with unabashed energy, whilst each of the artists have their own moment of discovery in the maze of rooms and connecting corridors.&nbsp;It's an enigmatic, beautifully executed piece of work wrapped in a wonderfully nostalgic late 90's aesthetic.&nbsp;

Remi Laudat

Effie Theos

Academy Films

Maurizio Von Trapp

Skye Goulding

Kaname Onoyama

Shun Kitagawa

Danny Hayward

Grace Becker-burnett

Femi Ayo

Regina Meessen

Giselle Ali

Greg Hayes

White House Post

Thomas Mangham

The Mill

Kathy Zembera

Alternative

Amaarae ft Kojey Radical & Cruel Santino 'Jumping Ship' by Remi Laudat

Amaarae-Ft-Kojey-Radical-&-Cruel-Santino-'Jumping-Ship'-by-Remi-Laudat

Mae Muller struggles to make the choice between falling in love and keeping her independence, in Sophia Ray's ambitious promo for Dependent.&nbsp;Taking a deep dive into the artist's mind, we see a variety of scenarios exaggerating the crossroads she finds herself at, including a bathroom talk with the&nbsp;girls, and a dinner date with her love interest.&nbsp;Experimenting with POV shots and visual trickery in the art department, the video is a polished and playful visualisation of the track.&nbsp;

Sophia Ray

Mayling Wong

Partizan

Charlie Scannell

Nick Morris

Emmy Robinson

Max Openshaw

Helio Ribeiro 

Thomas Bird

Adele Cany

Lisa Laudat

Zara Ali

Sam Allen

Home Spun

Jonny Thorpe

Glasssworks

Digital Axis

Mouthpiece

Mae Muller 'Dependent' by Sophia Ray

Mae-Muller-'Dependent'-by-Sophia-Ray

Carly Cussen explores a tumultuous relationship in her video for Becky Hill's Space.&nbsp;The minimalist concept takes&nbsp;place in a series of artificial environments, each designed to distort&nbsp;the idea of distance and space.Open-ended staircases warp&nbsp;into surreal kaleidoscopes, separating the couple and their respective worlds, blocking the path back to normality. The video captures&nbsp;a sense of the universal isolation we are experiencing as an international community, and the fear&nbsp;that the world as we know it has changed forever.&nbsp;Loneliness and heartbreak are common themes in many music videos, but with this project, Cussen has created something emotionally affecting and haunting, which transcends traditional pop visuals.&nbsp;Anthony Neale's art direction also makes a big impact, with brutalist yet functional structures which highlight the drama in the concept.&nbsp;

Carly Cussen

Becky Hill 'Space' by Carly Cussen

Jack Meredith

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