David Knight - 25th Sept 2014

This mainly performance-based promo for sister-group Jagaara's Faultline by Charlie James Reader is high on atmosphere, and a strong visual impact based around the use of colour.

There are also glimpses of narrative, but this is really about creating a mood around Jagaara's impressive merging of the Seventies melodic soft-rock thing, and the minimal XX-style indie thing.  

CHARLIE JAMES READER:

"We wanted to show a simple and honest performance while creating a slightly otherworldly atmosphere. Something moody and atmospheric through the subtle use of light and texture.

"Behind this, we wanted to open up a narrative through fragmented memories. Pieces of a story from a certain time and place - you're not sure why you remember those particular points, but you're on a journey with someone, and you're lost in the moment."

PRO Credits

Credits

Art DirectorShaun Fenn
DirectorCharlie James Reader
Production CompanyAcademy/A+
Executive ProducerLiz Kessler
1st ADJack Meredith
Director of PhotographyBen Magahy
Focus PullerRan Geffen
2nd ACBen Hoy-slot
GafferBruce Magahy
ProducerTabetha Glass-Jackman
HairDanie Farrington
Make-upDanie Farrington
EditorThe Assembly Rooms
Editing companyThe Assembly Rooms
ColouristHoumam Abdallah
CommissionerTara Richardson
LabelQ Prime Uk
StylistFrancesca Prudente

David Knight - 25th Sept 2014

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