Production Company

FAMILIA

Sashinski shoots for the Moon in the choreography-fired video for Jonas Blue and Julian Perretta's summer banger Perfect Melody.&nbsp;&nbsp;

Naomi Weijand

Moses Ward

Caterina Danzico

Regina Bakeeva

Akti Magdalini

Nikki Porter

Emelia Gayner

SASHINSKI

Scarlett Anderson

James Hackett

Ryan Monteith

Hunter Daly

India Bradshaw

Tom Wynborne

Tommy McMahon

Rupert Hornstein

Sandra Pennington

Ash Halliburton

Jonny Vieco

Sharon Robinson

Sasha Chude

Dasha Taivas

Lucy Berry

Final Cut

Cabbage Film Factory

Hannah Lonergan

Jonas Blue, Julian Perretta 'Perfect Melody' by Sashinski

Jonas-Blue,-Julian-Perretta-'Perfect-Melody'-by-Sashinski

Connie Constance celebrates&nbsp;friendship&nbsp;and community in the spirited promo for Heaven Takes You Home - directed by herself (under her real name Constance Power) and producer India Bradshaw.The Swedish House Mafia's beat sets the scene for a thought-provoking and engaging concept, which celebrates the diverse communities and people within London, and highlights the importance of making memories with those closet to you.&nbsp;&nbsp;The video features many of the artist's real friends and family, who have all played a big part in shaping the life she has today. And the unique viewpoint - through Power's POV - adds an intimacy to the cinematography, which elevates&nbsp;to the emotion of the visual.&nbsp;

United Kingdom

Jaime Jarvis

Constance Power

Alex Mcgill

Michael McDuffie

John Mouratis

Milo Brown

James Tilyard

Ahmet Buyukcinar

Jaz Lanyero

Kareem Jarche

Beth Roberts

Nomad Editing Company

Megan Lee

Electric Theatre Collective

Dance

Swedish House Mafia and Connie Constance 'Heaven Takes You Home' by Constance Power & India Bradshaw

Swedish-House-Mafia-And-Connie-Constance-'Heaven-Takes-You-Home'-by-Constance-Power-,co-director:-India-Bradshaw

Jessica Anne Woodley directs a high-energy promo for singer-songwriter Connie Constance.We're introduced to the artist as she coasts down a country lane, banging the dashboard in an excitable display of vigour, before she climbs out of the driverless vehicle and performs in the truckbed.[imgtoken data:1]&nbsp;From there, she follows a mystical light through a forest, lets her inner warrior out and fights off two enigmatic characters with impressive martial arts skills.&nbsp;It's a lot to pack into one&nbsp;concept - especially given the short runtime - but Woodley manages to do so in an effortlessly skilful way.&nbsp;

Harriet Crawley

Olivia Rose Jessop

Jamie Jarvis

Jessica Anne Woodley

Aidan Brooks

Ailie Roberston

Conrad Russell

Henry Gill

Tom Patrick Coley

Alex Kryszkiewicz

Harry Coleman

Dan Howe

Nat Zangi

Amber Saunders

Zed Video

Cabbage Factory

Mórádi Szabolcs

PIAS

Connie Constance 'Miss Power' by Jessica Anne Woodley

Connie Constance - Miss Power

Francis Wallis directs a playful performance promo for Kawala, featuring the group in a perpetually expanding universe of parallel rooms and scenarios.The video boasts a fun, conceptual aesthetic which more than lives up to the name of the track, inspired by the&nbsp;Droste effect. It's&nbsp;put to excellent use here, with a contemporary, slick twist, which feels suited to the cinematic world built within the video.&nbsp;With a trippy edit and brilliant performances all-round, the concept has the right balance of effects and live-action, and feels really fresh.&nbsp;"The lyrical content immediately made me think of the Droste-style effect, which is basically the effect of a picture recursively appearing within itself," explains Wallis.&nbsp;"Creating this visual landscape for our chorus meant that we could repeat our scenes rhythmically, bringing a hypnotic sense of repetitiveness within our variations that felt perfectly suited to this track."Most importantly this felt like a great way to highlight that sense of disorientation and at times claustrophobia that often comes when relationships are on the rocks or at the end of their course in the way that Jim sings about."[imgtoken data:1][imgtoken data:2]

Sarah Asmail

April Hughes

Patricia Humm

Francis Wallis

OB Management

Ailsa Robertson

James Duffy

Thomas English

Isusko Garcia

Llwellyn Harrison

Irys Steel

Robyn Rowan

Jack Singer

Homespun

Vlad Barin

CHEAT

Szabolcs Moradi

Indie

Kawala 'Hypnotized' by Francis Wallis

KAWALA - Hypnotized (Official Music Video)

Lu Xiao Wei directs a mesmerising promo for&nbsp;Toronto-based multi-instrumentalist Luna Li.&nbsp;On the pulsating&nbsp;streets of nighttime LA, we see Li drift around in a car with several friends, making several stops to perform an improv dance with her doppelgänger and cycle through different slick outfits.&nbsp;In a dreamlike haze of vignettes, Li shines through with an understated yet magnetic presence, whilst the ethereal cinematography and unexpected styling choices create a world that is very much tailored to the artist and her aesthetic.&nbsp;

United States

Tabitha Sanchez

Lu Xiao Wei

Anderson Ko

Philips Shum

Octavio Estrada

Tammy Yi

Leah Burton

Luna Li 'What You're Thinking' by Lu Xiao Wei

Luna-Li-'What-You're-Thinking'-by-Lu-Xiao-Wei

Henry Dean directs a moving promo for&nbsp;emerging Scottish sensation Aaron Smith.In the video, a&nbsp;chance encounter between two young lovers&nbsp;sparks a vision of a whirling, multifaceted romance.The cinematic concept captures the magnetism between its two lead characters (played by Jacob Avery and Isobel Imade)&nbsp;and blurs the line between fantasy and reality, offering up a rich, emotive visual universe to accompany the track.

Henry Dean

Jordi Estapé

Mike Moore

Charles Mori

Fraser Harrison

Brad Sparks

Ryan Anderson

Tobias Blackmor

Emma Regan

Jamie Noble

Studio RM

Platoon

Micheal Newton

Rowan Mackintosh King

Aaron Smith 'Giving Up' by Henry Dean

Aaron Smith - Giving Up (Official Music Video)

Lu Xiao Wei directs a punchy promo for Pianwooo and&nbsp;Ill&nbsp;Japonia, in association with Nowness.&nbsp;Filmed in a derelict industrial zone in London, Kawasaki is the meeting of two trailblazers from the UK Asian Underground scene.&nbsp;We see the artists run (t)rap burnouts together&nbsp;as they commune in the city’s forgotten spaces, with their crews behind them (WAV collective and Eastern Margins — the driving forces of London’s burgeoning East &amp; South-East Asian communities).Boasting fiery performances, exhilarating&nbsp;bike scenes and chromatic cinematography, the video moves at a breakneck pace, skipping any superfluous introduction and cutting right to the chase.&nbsp;Excluded from mainstream Western media and spaces, they run rings around the mainstream rap scene, trading bars in English, Japanese and Korean, combining to create and build their own community under the directorial vision of Lu Xiao Wei.

Joshua Gan

Carlo Quicho

Jamie Oliver Lai

Christina Ivanova

Brook Williams

Jobi

Amy Dang

Thierry Phung

David Zhou

Eastern Margins

Trap

Pianwooo & Ill Japonia 'Kawasaki' by Lu Xiao Wei

Pianwooo-&-Ill-Japonia-'Kawasaki'-by-Lu-Xiao-Wei

Alex + Plex Studio release a stripped-back promo for Arctic Lake, following their previous collaboration on Lonely.&nbsp;The video for Breathe moves&nbsp;into a more minimalist, lifeless setting, with vocalist Emma Foster performing as projected&nbsp;patterns intermittently wash over her face.&nbsp;The overwhelming red colour palette feels dangerous and alerting, evoking the fearful themes&nbsp;of the track, and signalling the end of the road for her first love.[imgtoken data:1]"The idea behind Breathe&nbsp;is tied to our previous collaboration with Arctic Lake, <a href="https://www.youtube.com/watch?v=l0jU46jm_Rg" target="_blank">the Lonely&nbsp;video</a>, a warmth-drenched, intense performance of Emma (Arctic Lake’s singer) as a trio packed in a confined space," explain&nbsp;Alex + Plex Studio. "Breathe&nbsp;is the aftermath of that. It’s Emma’s introspective moment, alone in the same space."We transformed elements of the previous video, the colour palette, set design details and cinematography, into a minimal and lifeless setting, stripped out of everything. The constant zoom and synced visuals projected on Emma’s face also operate in direct contrast to the energetic and communal feel of Lonely."We loved the idea of creating this little introverted piece after a very extroverted project. Our DOP Maximilian Mckay and art directors Louis Simonon and Murdo Hepburn were crucial to shape the visual world behind both videos, with the intent of communicating opposite feelings whilst keeping a strong aesthetic bond between both projects."&nbsp;

Alex + Plex Studio

Chance Wilson

Toby Walsham

Ashley Ellis

Azfall Robbani

Maximilian Mckay

Marti Guiver

Max Conran

Louis Simonon

Siobhan O’connor

Adriano D’astolto

Meg Koriat

Samantha Day

Loies Kim

Astralwerks

Arctic Lake 'Breathe' by Alex + Plex Studio

Arctic-Lake-'Breath'-by-Alex-+-Plex-Studio

Sashinksi collaborates with Sam Fischer on an elaborate one-take performance, in the gripping&nbsp;promo for Hopeless Romantic.&nbsp;Sam takes us on a journey through a series of spaces, which&nbsp;reflect the bittersweet themes of the beautifully melodic track.From a misty forest to an undulating dancefloor and a rose-covered studio concept, each setup delivers a stirring emotional connection, whilst the contrasting colour palette feels poignantly romantic.&nbsp;

James Fuller

Maddy Temple

Anya Defries

Dan Precious

David Wright

Gavin Macarthur

Jack Powell

Anthony Neal

Melissa Denham

Blaine Pearson

Tenthree Editing

George Neave

Coffee & TV

Bajkov Delov Valentin

Kat Cattaneo

RCA Records

4th Floor Creative

Sam Fischer 'Hopeless Romantic' by Sashinksi 

Sam-Fisher-'Hopeless-Romantic'-by-Sashinski

As&nbsp;one of the founding partners and founder-directors of FAMILIA, Francis Wallis has played a crucial role in establishing the London-based production company's&nbsp;ethos through his creativity and versatility in commercials and in&nbsp;music videos, working for an eclectic range of artists including AMA, Birdy, MK, Blossoms, Tiggs Da Author, Naughty Boy, Yogi and more.Francis was born in London, but he grew up in Cascais, just outside Lisbon in Portugal. He says "Portugal really shaped my identity." It also explains his accent, which he describes as "all over the place - people often mistake me for American, South African or even Irish."He returned to the UK aged 19 to study Film and Business at Kingston - quickly finding the film side of his degree way more interesting - and his practical experience of filmmaking came later&nbsp;as a runner on music video shoots - and he is still bothered about what he did to Cat Stevens' favourite guitar...Then his breakthrough as a director arrived in 2010 with the completion of his short film and subsequent festival hit&nbsp;Lonesome. Then he and fellow directors&nbsp;Craig Moore and Sasha Nathwani founded FAMILIA in 2014.&nbsp;Francis, 38, lives&nbsp;in Lower Clapton, East London, with his partner and two young children. When he's not working you may find him at home, tinkering with a motorbike...[imgtoken data:1]Above: Francis (far right) on the set&nbsp;of Yogi 'Baby' video featuring Maleek Berry, Kid Ink and Ray Blk (centre)WORK:How long have you held your current position? There are two elements to my day job. I've been working as a director from about the age of twenty five. And over the last seven years I’ve been involved in FAMILIA as one of the founding partners.What were you doing before this? My only real job before getting into the industry was as a mixologist at a fancy cocktail bar in town. My swirling skills were pretty badass at the time! Other than that I just had a bunch of odd jobs and summer gigs.<blockquote>As a freelance runner&nbsp;I spent a lot of time on sets, saw some crazy stuff and met pretty amazing people.</blockquote>My route into the film industry came as a freelance runner.&nbsp;I spent a lot of time on sets, saw a lot of crazy stuff and had the chance to see some pretty amazing people - directors, DoPs&nbsp;and talent -&nbsp;in action. I definitely served my time but also know how important the experience was to me in shaping where I am today.What was your first job, or first significant break in the industry? I realised that it's all talk until you actually go and make something. That feels like a pretty big realisation and a big breakthrough for me. I linked up with a DoP and made a short film called Lonesome. It was the first time I’d taken full ownership of an idea or dream and saw it through to its completion.&nbsp;I didn't really know how to play the game of sending it out to festivals at the time, but it did get picked up by some people and it won a couple of awards. From that moment onwards there was a mentality shift and soon things started to click into place and come my way. I started having success with music videos which soon started to bleed into advertising work as well.&nbsp;Name one music video that inspired you that get involved in making music videos? I was shaped by iconic music videos from the 90s on MTV, but the one that stands out is Michel Gondry’s video for Chemical Brothers'&nbsp;Star Guitar.&nbsp;It was the perfect visualiser for the song.&nbsp;[vidtoken data:0]<blockquote>After [Star Guitar]&nbsp;I started analysing&nbsp;and thinking about music videos in more depth.</blockquote>After that it felt like a switch had been flicked on inside. I remember having daydreams that felt just like it, through my own experiences on trains or buses. Looking back it was probably after this that I started analysing, and thinking about music videos in more depth, feeling compelled to make them.Name one project you’ve done that was significant as a learning experience – and why? Being able to think on your feet and be adaptable in the heat of the moment feels like a learning curve that I'm sure most music video directors can relate to.At times when something is just not working as you envisioned, often the best advice is to find a new solution or just to move on. Music videos are pretty brutal when it comes to schedule and variety of shots often needed in a day, so getting stuck on one and burning through allocated time can come at a great detriment.<blockquote>If you're close to making the magic happen it's important to persist.</blockquote>But on the flipside... if you know you're close enough to making the magic happen it's just as important to persist. I remember the last shot of <a href="https://www.promonews.tv/videos/2016/10/18/blossoms-blown-rose-francis-wallis/44153" target="_blank">Blossoms' Blown Rose</a>&nbsp;video I did a few years back: an exterior shot where we needed to set a large table on fire mid-performance and shoot through the flames as lead singer Tom performed. The elements were not playing ball. It was late, windy as hell, and even started raining. Basically everyone was losing their rag a bit.[vidtoken data:1]I remember almost giving up at one point, and then it suddenly&nbsp;came together. It proved to be the great final shot of the video we needed and totally worth all the pain!&nbsp; These are the little things you start to see a little clearer over the years and after a few projects under your belt.What are your favourite music video-related jobs of the past year or so, and why? I linked up with <a href="https://www.promonews.tv/videos/2021/06/14/jan-blomqvist-x-bloom-twins-high-beat-francis-wallis/71418" target="_blank">[Jan Blomqvist and] The Bloom Twins</a>, whom I had done videos for in the past, creating a low budget but equally fun and stylish video for them.[vidtoken data:2]A few weeks back I also created a futuristic promo concept for <a href="https://www.promonews.tv/videos/2021/07/30/spencer-ramsay-love-you-francis-wallis/72163" target="_blank">Spencer Ramsay's Love With You</a> at Polydor which had a fun and compelling narrative that I enjoyed making.[vidtoken data:3]What are your favourite other jobs of the past year or so? In between a couple of music videos I had a pretty good run with advertising projects. Most recently I shot a&nbsp; commercial promoting the Tuscany region of Italy for the US market -&nbsp;filmed in Tuscany, Salisbury and Nashville.Earlier in the year I also worked on two separate sports-related films, one that celebrated the drama of horse-racing for William Hill, and another for Korean football media outlet and fashion brand Goal.[vidtoken data:4]<blockquote>I'm still finding my lane when it comes to advertising, and excited to see where this goes.&nbsp;</blockquote>What are you currently working on? I’m developing a film concept for a new electric motorbike brand. This particular brand combines electric innovation with that high performance look and feel. And of course I'll be trying to bring some music video vibes to our visuals if at all possible.What kind of work would you like to be doing in future? I love the idea of moving into longer formats. I've never been attracted to big blockbuster studio-backed projects and see myself more in line with a slight indie approach to feature-length films. Saying that, I also feel that I'm still finding my lane when it comes to advertising projects and am excited to see where this goes. And of course I would love to keep that creative muscle flexing with music videos.What advice would you give someone entering your field? Finding work as a runner was a huge step for my development, in being in the company of some amazing talent on a variety of film sets. From there, I started to realize that it's all “talk” until you actually go out and make something of your own.&nbsp;So my advice, if you’re thinking about how to break into directing, would be to just go out and shoot stuff instead of finding the little reasons that stop you from doing so. In my opinion that in many ways is the litmus test.<blockquote>It's all talk until you actually go and make something.</blockquote>LIFE:Tell us something that we don’t know about you… As runner on a music video I once jumped into shot to fix the strap on Cat Stevens guitar at the request of the director. I fucked it up so royally that all I remember is watching his prized possession guitar&nbsp;flying through the air and breaking as it crashed on the floor.Safe to say I was never invited back to work for that director again. But Cat Stevens was a total legend and pretended it was no problem at all, even though I knew it obviously was.When you’re not working, what do you like to spend time doing? Having hobbies or other passions away from work is really important, and I know this keeps me sane at times and has the ability to refresh me in ways I know I need.I love motorcycles and try to get out and do motocross or enduro when possible. There's a thrill-factor that’s important in life. I try to do as much sport as possible, knowing that I get the best out of myself creatively when I am physically aligned, getting rid of any negative energy and trying to keep the good vibes flowing![imgtoken data:2]Above:&nbsp;Francis on the set of the Spencer Ramsay 'Love With You' video<blockquote>The thrill-factor is important in life.</blockquote>Where did you go on your last holiday (or vacation)? Growing up in Portugal and still having family out there means my instinctual reaction is to return whenever possible. I know I am biased but I think Portugal is pretty hard to beat in regards to vacation vibes. Lisbon seems to just get better with time, and being a keen surfer having the Atlantic on your doorstep is pretty special.When I want to really get away from it all I try to second time on the Alentejo coast where it still feels as rural and magical as the special places I remember as a kid growing up.And where would you love to visit? I'm a huge fan of South America, and there’s still a huge amount for me to discover there. I've never been to Mexico, which has been on my radar for a while now. Love the idea of mixing a bit of vibrant city life in Mexico City alongside some more rural surf-related destinations on the coast.What are your favourite currently-running TV shows? I Know This Much Is True -&nbsp;Mark Ruffalo’s performance was stunning.[vidtoken data:5]I'm also a&nbsp;big fan of escapism, totally emerging myself and getting lost in a story far removed from anything close to my own reality. With that in mind I really loved The Terror.[vidtoken data:6]Finally, in regards to documentary, The Life &amp; Lost Art of Szukalski&nbsp;was one of those mind-blowing experiences that came out of nowhere and definitely would be a recommendation.[vidtoken data:7]What’s the best movie (or movies) you’ve seen recently? Mads Mikkelsen was epic in&nbsp;<a href="https://www.youtube.com/watch?v=WuClROtJCaw&amp;t=92s" target="_blank">Another Round</a>, directed by Thomas Vinterberg. The film is genius in the manner in which it tackles a social issue in ways that are light-hearted at times but very poignant and thought-provoking.&nbsp;&nbsp;What are your favourite music videos by other people in the past year? I've really been loving the work of Andrew Donoho recently. He’s got a great skill of merging VFX and narrative in a way that always feels captivating and narratively on-point. His video for <a href="https://www.promonews.tv/videos/2020/02/20/strokes-bad-decisions-andrew-donoho/63420" target="_blank">Bad Decisions&nbsp;by The Strokes</a> was pretty awesome - as was the more recent Find My Way&nbsp;for Paul McCartney featuring Beck.[vidtoken data:8]Last year I thought Colin Read’s video Mild Minds by Walls (ft. Boats) was exceptional. Super powerful and a great example of how a visual and conceptual technique can help drive a strong narrative.[vidtoken data:9]Favourite music artist(s), and favourite gig(s) in the past year? Not exactly a lot of gigs to report back on last year, haha! But my favourite concert before the world's Covid meltdown was&nbsp;The War On Drugs&nbsp;at Brixton AcademyFavourite food and/or favourite restaurant(s)? <a href="http://www.pouleaupot.co.uk/" target="_blank">La Poule au Pot</a>&nbsp;[in Belgravia] always seems to get it spot-on. I've had some great boozy lunches and dinners there over the years, it's one of my London faves!<blockquote>I find resonance with any movement aimed at reducing plastic waste... from entering the environment.</blockquote>What’s your favourite political or charitable cause, and why? Growing up by the sea I find particular resonance with any movements designed at reducing plastic waste or anything toxic from entering the environment. It's so evident that things are not moving in the right direction when it comes to world health and how unbalanced things feel at the moment worldwide.As a father I also really admire the Scandinavian approach towards family life and maternity leave. I feel that most societies can take a leaf out of their book in a move towards a more progressive, understanding and developed society.Best recent purchase (send photo, if poss)? I saw one of those practical joke videos on Instagram and thought I need that in my life. It’s basically a remote control snake, but it's also really life-like and the little kid in me gets a huge kick out of scaring the shit out of friends when they’re visiting, haha! Check it out...[imgtoken data:3]Work &amp; Life - balance/ imbalance out of five (1 for imbalance; 5 for balance)? All in all I'd say my work life balance is around 3.5 out of 5. But it still feels like there's a long way to go before the perfect balance between work and quality of life is achieved.• Francis Wallis is a founder-director of FAMILIA in London. See his work here. Contact Ryan Morgan at FAMILIA for more information (ryan@wearefamilia.com), and to Sam Davey at OB Management (sam@obmanagement.co.uk) for music videos&nbsp;&nbsp;

Work & Life Q&A: Francis Wallis, FAMILIA

The Chemical Brothers - Star Guitar (Official Music Video)

Blossoms "Blown Rose" // Dir. Francis Wallis

Bloom-Twins--'High-On-Beat-'-by-Francis-Wallis-

Spencer-Ramsay--'Love-With-You-'-by-Francis-Wallis

60 GOAL // Dir. FRANCIS WALLIS

I Know This Much Is True: Official Trailer | HBO

The Terror Trailer Season 1 (2018) New amc Series

Struggle: The Life and Lost Art of Szukalski | Official Trailer [HD] | Netflix

Paul-Mccartney-Ft.-Beck--'Find-My-Way-'-by-Andrew-Donoho

Mild-Minds-'Walls-(ft.-Boats)'-by-Colin-Read

Francis Wallis explores the idea of an interconnected society, in his&nbsp;promo&nbsp;for&nbsp;the enigmatic Spencer Ramsay.&nbsp;Intermixing retrofuturistic graphics and high-tech themes, the anachronistic video for Love With You follows a scientist who develops an artificial intelligence, and has to teach her what it means to be alive.&nbsp;Hallucinogenic patterns and luminescent tattoos add a psychedelic streak to the concept, allowing viewers to experience the otherworldly circumstances the artificial intelligence finds herself in.&nbsp;

Jerome Danvers

Ryan Morgan

Eno Enefiok

Benjamin Smith

Iona Greaves

Massimo Fillipe

Johnny Savage

Jenny Meister

Adrian Rux

Jonny Tully

Stephanie Lavington

Louis Danckwerts

Polydor Records

Spencer Ramsay 'Love With You' by Francis Wallis

Alex + Plex Studio direct a trippy animated promo for No Label's Torazine.&nbsp;Centred on a feast of unappetising foods and creepy table decorations, the abstract video unravels in a series of clever camera movements, with an increasingly surreal aesthetic straight out of a drug-fuelled fever dream.&nbsp;Mesmerisingly colourful and effervescent, the alluring textures make you want to grab out and touch everything on screen, though it's probably best that this world is contained in a fictional dimension - any more than a few minutes would be dizzying (in the best way possible).[imgtoken data:1]&nbsp;

Italy

No Label 'Torazine' by Alex + Plex Studio