David Knight - 14th Dec 2016

An adventurous young woman becomes the boyfriend that she has just dumped - courtesy of a VR headset – in Aella Jordan-Edge’s absorbing video for North London newcomers Thinkpiece.

After their break-up on the streets of Soho the girl (played by Saskia Marland) finds the headset in an underground arcade, and then finds herself seeing herself through the eyes of her ex (played by Thinkpiece frontman Callum Finn) as he embarks on a night of sleazy excess. It's a playful fantasy, where the female lead gets to enjoy being a male - with reference to the addictive nature of all-consuming digital tech.   

Jordan-Edge and her crew shot much of the You're People You're Evil video on the fly around Central and East London, and used a Kryten Helmet rig to capture the Smack My Bitch Up-style POV shots. The band were involved in making the video on both sides of the camera, and also make cameo appearances, as the protagonists' dodgy mates.

PRO Credits

Credits

DirectorAella Jordan-Edge
Director of PhotographyStefan Yap
Focus PullerArran Green
GafferAdrian Atkinson
Make-upPaula Barjau
EditorBen Corfield
Editing companyWork Editorial
ColouristJoseph Bicknell
Lead actorSaskia Marland

David Knight - 14th Dec 2016

Related Content

video

Nuuxs 'Options' by Aella Jordan-Edge

Aella Jordan-Edge reworks the Cinderella fairytale in this triumphal visual for NUUXS, the story of a commercial cleaner who finds her own way to the ball.

Ned Botwood - 1 month ago

video

Marmozets 'Habits' by Aella Jordan-Edge

Aella Jordan-Edge directs this dark surreal video for Marmozets latest single Habits. A mannequin couple holds frozen poses in typically romantic, movie trope settings. They often inhabit the same …

David Knight - 16th Oct 2017

video

Leena Ojala 'Why' by Aella Jordan-Edge

Having previously worked in production, Aella Jordan-Edge marks her directing debut with this video for Why by Finnish-English singer-songwriter Leena Ojala.

Cat Velez - 9th Nov 2015

Latest News