Label

EMI Records

Two music genres&nbsp;battle for supremacy&nbsp;in Sau Ali's stylish yet gritty promo for Jords and Lil Sykes' Drill Vs Grime.&nbsp;The narrative follows the artists as they&nbsp;enter an abstract simulation, in which the two genres go head-to-head in a high-energy showdown.Sau Ali recreates a street environment, in which both types of music emerged, in a studio environment - a rather brilliant move.&nbsp;It was also shot by DoP Henry Gill on black and white 16mm film - Kodak Double-x 7222&nbsp;-&nbsp;that adds another layer of texture to the visual.&nbsp;"The track is militant and explosive. I wanted to complement that by exploring the iconography of the two genres," says Sau Ali. "The ‘Street Monolith’ (concrete wall) that Jords &amp; Lil Sykes stand either side of; the huge speaker cone that pulsates above it; and the severed island street scenes... they all speak to these British genres’&nbsp;cultural kinship and shared DNA.[imgtoken data:1]"I wanted to create an experience that emphasised the retrospective theme but leaned towards a surreal tone to match the abstract narrative. DoP Henry Gill bought that to life. Shooting on 16mm and heading down a moody and nocturnal direction that I wanted the world to exist in."Production designer Jade Adeyemi essentially created the entire world. I wanted everything to look like we’d lifted it from real places. Jade understood and accomplished that beautifully."I worked closely on this concept with talented VFX artist Lee Delves before the job was even commissioned. We wanted to achieve an exaggerated visual that still maintained its authenticity. The ‘Genre Morphing’ shot (Jords &amp; Lil Sykes standing on either side of the street monolith) was intended to be achieved ‘in camera’ but budget limitations meant Lee was tasked with creating the shot in post - which actually accomplished the otherworldly&nbsp;sentiment that I was looking for, and is an example of how limitations can lead to great creative solutions in a music video."

United Kingdom

Jade Adeyemi

Andrew Patrick

Sau Ali

Micheal Newton

Greatcoat Films

Benson Udia

Conrad Russell

Henry Gill

Simon Oxley

Georgia Rae Sterling-grant

Danny Rumbelow

Harry Coleman

Gordon Wong

Daniela Rotaru

Glassworks London

Lee Delves

Kodak

Grime

drill

Jords ft Lil Sykes 'Drill Vs Grime' by Sau Ali

Jords-Ft-Lil-Sykes-'Drill-Vs-Grime'-by-Sau-Ali

Sophie Muller and Theo Adams give Jessie Ware a touch of Old Hollywood glamour and add a modern twist for Pearls - the first release from the singer's upcoming new album.With an unapologetic sense of fun and frothiness, Jessie finds herself in an all-white boudoir worthy of a Fred Astaire and Ginger Rogers 30s musical. Meanwhile, her backing - and her destiny - comes in the form of a sassy girl group situated under a giant&nbsp;moon - the Pearlites.It is a joyous setting for a triumphant return with Pearls - a modern take on the disco classics of Chaka Khan, Gloria Gaynor and others. It's a blast.

Sophie Muller

Theo Adams

Chris Murdoch

Prettybird

Juliette Larthe

Fiona Bamford Phillips

Chris Kelly

Robbie Ryan

Connor Hutton

Rory Power

Jay Jaramillo Gomez

Leo Olesker

Alison Dominitz

Nancy Brown

Chloe Grace Press

Phoebe Walters

Patrick Wilson

Masumi Saito

Meshach Henry

Gwen Ghelid

Joseph Bicknell

Company 3

Cassidy Conway

Ailsa Robertson

Jessie Ware 'Pearls' by Sophie Muller & Theo Adams

Jessie Ware - Pearls

Oska Zaky has directed a heartwrenching promo for Insincere Jack's Melody, in collaboration with the hiphop trio, highlighting the issues surrounding&nbsp;youth suicide.&nbsp;The film is an impressive visualisation of the song - all about&nbsp;Jack, a teenager whose life comes to a tragic&nbsp;end, as a result of events that could in truth happen to any teenager, including a failed romance and overdependence on drugs.What makes this exceptional work is how the arc of Jack's story is dramatised, with excellent performances from its young cast - not least from Cameron Lewis, who plays Jack. His portrayal of the young man's&nbsp;journey -&nbsp;from cheeky, optimistic teen, who through a series of commonplace&nbsp;events and actions, becomes the person who sees all&nbsp;hope and promise extinguished - is a really outstanding screen performance.[imgtoken data:1]This narrative is supported by the impassioned performance of the song by Insincere, acting as narrators. We see the trio traversing different London cityscapes, and performing as the narrative matches the arc of the track.&nbsp;It is anything but insincere. The sensitive approach to such a raw, important subject is a credit to&nbsp;directors Zaky, Insincere and everyone involved. The result is powerful, the cause is important, and this should be seen.• The content contains suicide self-harm topics. Viewer discretion is advised.&nbsp;

Oska Zaky

Insincere

Gwen Sanchez

UNTHNKBLE

Harry Steele

Eudes Quittelier

Cameron Lewis

Hip Hop

Insincere 'Jack’s Melody' by Oska Zaky, Insincere

Insincere - Jacks Melody (short film)

Elton and&nbsp;Britney's reworking of Tiny Dancer gets the Joel Corry treatment, with a glossy video from Rebekah B Creative.&nbsp;"We knew the styling and choreography curated as a homage to Britney and Elton had to be the heart of the idea," says Rebekah. "We kept everything else fairly simple to let those elements speak the loudest."Shot in a studio with plenty of slick transitions and pulsating lighting, the video looks amazing, and matches the flurry of movement on-screen."The biggest struggle in videos like this - where the camera movement is almost choreographed with the routine -&nbsp;is the Steadicam op having an understanding of musicality. Luckily [Steadicam op] Marcus (Albertsen) grew up with dancers so it was an easy day."

Yazmine Sabri

Rebekah B Creative

Lucy May Miles

Marisa Garner Associates

Sam Crooke

JP Garcia

Rafael Ramirez

Harry Guest

Marcus Albertsen

Charlie Ring

Jake Loft

Kristiana Zhekova

Soo Hanh

Suzette Brisset

Alex Price

Sofia Paradis

Mark Whelan

Elton John, Britney Spears (Joel Corry Remix) 'Hold Me Closer' by Rebekah B Creative

Elton-John,-Britney-Spears-(-Joel-Corry-Remix)-'Hold-Me-Closer'-by-Rebekahbcreative

Jessie Ware takes to the pulpit&nbsp;to preach tolerance and self-expression, in Vicky Lawton's effervescent visual&nbsp;for Free Yourself.When Jessie enters a large room, striding majesterially through a parting crowd in her&nbsp;flowing red gown, there is a spark of anticipation. Then&nbsp;she begins to perform, the super-cool and buttoned-up throng she is addressing start to respond to her words. And soon the group are giving themselves up to Jessie's commands - and being their full unbridled selves.&nbsp;With her strong sense of fashion, Lawton gives the video a twist of sophisticated&nbsp;rock 'n roll decadence, but with the added element of euphoria which feels contemporary and certainly works with the uplifing nature of the track and Ware's remarkable voice.[imgtoken data:1]"As soon as I heard the track, I knew it had to be a celebration - a&nbsp;moment of joy, freedom of expression and individuality," says the director. "It’s all there in the lyrics - 'free yourself'. [I was] Imagining a gathering of like-minded free-loving folk at a stately home, very 70’s rock n'roll - but with a pinch of the occult thrown in."Knowing I’d want to make the tone provocative, I needed to ensure there was the class and sophistication in the visuals to keep it chic. That meant keeping mystery and intrigue at the forefront, using references of decadence, silhouettes to tease and a heavenly glow throughout. That’s where working with Rob Jarvis, DOP was a delightful experience - he has an eye for controlled compositions and a painterly effect when it comes to the use of light."Within this setting, Jessie is a true performer. Her ability to be the authoritarian preacher to the crowd of dancers in the start of the film, and get within the group towards the end and let loose was masterful to watch."

Josh Stovell

Anna Engerström

Luke Jefferson Day

Vicky Lawton

Blair Smith

Carrie Sutton

Octopus Inc

James Duffy

Rob Jarvis

Nicola Kenney

Claire Luke

Steve Wingrove

Richard Lewis

Gabriel Jones

Aida García Vega

Oliver Casamayou

Francesca Brazzo

Jamie O'Donnell

Simona Cristea

Nomad Editing Company

Coffee & TV

Soul

Jessie Ware 'Free Yourself' by Vicky Lawton

Jessie-Ware-@jessieware-'Free-Yourself'-by-Vicky-Lawton-@vickylawton

Loyle Carner is back with unfiltered new single Hate, with a video directed by Greg Hackett and Carner himself.&nbsp;The concept shows the artist at the wheel of a car, coasting down a road whilst being hassled by an impatient driver behind him. The pressure comes to a head as he&nbsp;gets out to confront the antagonistic driver, whilst the camera pulls back to introduce&nbsp;several doppelgängers in the back seat, who all try to keep Carner from boiling over.The video is&nbsp;charged with the anger, confusion and anxiety that make up the modern experience of being Black and British at this particular point in time, and is a stirring and thought-provoking watch.&nbsp;

Reece Moore

Loyle Carner

Greg Hackett

Ben Mealing

Mouthpiece

Spindle

Elliot Beach

Todd Martin

Stitch Richardson

Nosisa Majuqwana

Kem Ekundayo

Freddie Wright

Merritt Gold

Liam Reardon

Emily Bilverstone

Tim Swaby

Alex Gregory

Barny Wright

No.8

Jim Allen

Loyle Carner 'Hate' by Greg Hackett, Loyle Carner

Loyle-Carner-'Hate'-by-Greg-Hackett,loyle-Carner

Luke Logan-Malik directs an upbeat&nbsp;promo, battling the elements all the while, for London band Kawala.Under rolling grey clouds on Blackpool's golden sands, the group battle the autumn chill and some fearsome winds with a smile, giving everything in a zesty band performance of Searching.&nbsp;Transitioning from a moody daytime setting to intoxicating night setups, the cinematic visuals match the pace of the track - and a last-minute flurry of lighting effects&nbsp;adds an enigmatic strand to the concept.[imgtoken data:1]&nbsp;

Luke Logan-Malik

Joe Vickers

Paul Mortlock

Sam James

Lewis Kyneston

Ste Webster

Alex Bay

Lucy Matthews

Neill Jones

Richard Van De Steenoven

Rankin Creative

Kawala 'Searching' by Luke Logan-Malik

Kawala-'Searching'-by-Luke-Logan-malik---@lukeloganmalik

Paul Akins directs a high energy promo for A1 x J1 ft Deno.&nbsp;The newcomers burst onto the scene with fresh visuals, following them from their day jobs at a crepe shop through to a packed performance at night.Vibrant and authentic, the promo is shot in a dynamic fashion by DoP&nbsp;Rick Joaquim -&nbsp;packed full of bold colours and hypnotic camera movement.

Paul Akins

Andre Wooz

Dmnd Clr

Dijian Eccles

Pol Gill

Michael Rock Perring

Peter E Riches

Karol Cybulksi

CHEAT

Rick Joaquim

Loop Talent

A1 x J1 ft Deno 'Baby' by Paul Akins

A1 x J1 - Baby (Official Video) ft. Deno

Raja Virdi directs a one-shot live performance for&nbsp;new artist George O'Hanlon, who performs multiple songs from his debut EP.Filmed in the studio where George recorded the album, the video features&nbsp;warm, nostalgic cinematography, and is lit beautifully by&nbsp;regular collaborator and DoP Pieter Snyman.The video feels timeless yet contemporary, and reflects the organic nature of the music.&nbsp;

Raja Virdi

PHASE

Scarlett Anderson

Chris Malin

Pieter Snyman

Lloyd Cook

Josh Bosley

Vini Curtis

Harriet Trant

Jason Wallis

Electric Theatre Collective

Melissa Trindade

Claudia Carmichael

Rory Dewar

Josh Mainnie

Beau Pritchard James

George O'Hanlon 'Live From The Fish Factory' by Raja Virdi

George O'Hanlon - LIVE | Sofar London

A mesmerising promo by Rei Nadal at Prettybird for Georgia Twinn's track Moth.&nbsp;Intercutting night vision setups with a handful of dynamic vignettes, the focus is purely on performance, and Twinn is in her element.&nbsp;&nbsp;"It's about needing space.” Twinn explains. “You know when someone you’re dating is that bit too clingy? That’s pretty much my inspiration for the track. I was in a relationship and needed some space but wasn’t getting it and so Moth&nbsp;was born. It has a lot of attitude and I just wanna shout the lyrics as loud as I can.”Visualising this yearning for space, we see the artist hanging from the ceiling and leaning right in close to the camera, adopting a series of unique perspectives to create a sense of suffocating unease.&nbsp;“It was really fun to collaborate with Georgia as she was into the music videos I grew up with, so we had a common visual language between us," explains&nbsp;Rei Nadal."And it was also a pleasure to work with [Twinn's creative director]&nbsp;Courtney MC, whose attention to detail really elevated the aesthetics on screen.” &nbsp;

Rei Nadal

Philips Nortey

Franklin Dow

Juan Sanchez Minotta

Chelsea Bernard

Joel Rainsley

Michael O’gorman

Joey Choy

Ella Maughan

Celia Arias

Simon Donnellon

Stef Colosi

Okay Studio

Georgia Twinn 'Moth' by Rei Nadal 

Georgia Twinn - Moth (Official Video)

Eric Maldin directs an exhilarating homage to partying and the live experience, in his video for Gorgon City's You've Done Enough, featuring Drama.&nbsp;Immersed in the palpable energy of a DJ set,&nbsp;in the vast club venue Printworks in South London,&nbsp;we see featured artist&nbsp;Via Rosa of Chicago-based duo Drama levitate above the dancefloor, quite literally lifted by the musical experience.&nbsp;Coruscating lights stream across her face, strobes cut through the darkness, and everything comes together to create a strangely nostalgic,&nbsp;comforting and hopeful&nbsp;vibe.&nbsp;It's a simple concept executed to perfection, and a promising look at what we can get back to in the coming months... here's hoping.&nbsp;"Huge thanks to Palm Artists for trusting us with our second Gorgon City and Drama collab," says Eric Maldin.&nbsp;"We miss live music and sweaty warehouse parties, so this was an attempt to bring that experience back to life in a time where live music events are no longer a part of our weekly agendas."

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