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Edit Egg

Nothing But Thieves frontman&nbsp;Conor Mason preaches to an empty derelict room, backdropped by mysterious symbols and iconography, in Sam Bailey's enigmatic video for Tomorrow Is Closed.&nbsp;Mason interacts with empty space as if real people are there watching, and only after inhaling a mysterious gas do we see more characters appear, in a dark, otherworldly realm.[imgtoken data:1]With a post-apocalyptic vibe and a gritty, raw aesthetic, the video raises plenty of questions and answers only some of them. It leaves&nbsp;things open for a follow-up or simply presents an opportunity for viewers to impart their own ideas onto the concept.Mason embodies the main character perfectly, lending an emotional, erratic persona to the role, and the contrast of light and dark encapsulates the mysterious themes.

United Kingdom

Matt King

Sam Bailey

Andrew Rawson

Alexa Haywood at Free Agent UK

A Just Fred Production

Michael Lewin

Kian Altmann

Adam Singodia

Alexa Haywood

Zoe Gunn

Elsa Grace

Roman O'toole-howes

Fingal Green

Tilda Bonham Carter

Lara Himpelmann

John Holloway

Sony Music

Rock

Nothing But Thieves 'Tomorrow Is Closed' by Sam Bailey

Nothing But Thieves - Tomorrow Is Closed (Official Video)

An intense, grotesque, extraordinary&nbsp;video for Slowthai by directing collective Crowns &amp; Owls.With great cinematography by Jack Exton and terrific grade by Tim Smith that punches the richness of the colours to the max, this has a hyperreal visual aesthetic as visceral as this powerful track&nbsp;deserves, without sinking into darkness.But at the heart is the performance of Tyron Frampton&nbsp;(aka Slowthai) himself, which is remarkable. It's a visible howl of anguish and pain, but still with that unmistakeable chink of impudence and humour.

Crowns & Owls

Javier Alejandro

Noir

Theo Hue Williams

Ella Kenny

Jack Exton

Mike Linforth

Ky Brasey

Greg Probert

Lyndon Ogbourne

Ty Hack

Hannah Ashby Ward

Lane Casting

Frankie Noller

Karla Quinoniz-Leon

Tim Smith

No.8

Pendulum

Amanda Dann

Slowthai 'Yum' by Crowns & Owls

slowthai - Yum (Official Video)

Troy Roscoe teams up with KSI for another ambitious collaboration, with the video for Summer Is Over.&nbsp;The slick visual sees KSI at an end-of-summer barbecue, moving around the scene and performing as the other guests celebrate in slow motion.&nbsp;VFX-heavy yet completely seamless - even with scattered showers, grey skies and&nbsp;various liquids and textures to contend with&nbsp;- it's a brilliant concept executed to perfection.&nbsp;"Hands down one of the hardest shoots I’ve had to date," Roscoe says. "Anyone that is either edit or visual effects savvy will be able to appreciate the complexity of the concept."On paper it's simple: KSI walking through scenes performing whilst everybody is in slow motion. But actually executing that with typical British weather as a factor, proved far from simple. But we pulled it off!&nbsp;"We shot the video on Monday and was complete by the Friday! I’m so proud of my team and the hard work that went into it and as always KSI is a pleasure to work with."

Ash Halliburton

Troy Roscoe

Maya Dufeu

Marisa Garner Associates

Just Fred

Dan Curwin

Kim Jarrett

Miguel Carmenes

Fred Bonham Carter

Marisa Garner

Laura Manners

Jack Meredith

Harry Coleman

Alex Mccallister

Megan Lee

Electric Theatre Company

Atlantic Records

KSI 'Summer Is Over' by Troy Roscoe

Ksi-'Summer-Is-Over'-by-Troy-Roscoe

Burna Boy brings the carefree vibes in Troy Roscoe's promo for It's Plenty.&nbsp;Interweaving live performance and a laidback series of&nbsp;vignettes, the focus is purely on good times, with an overarching feeling of optimism and celebration.&nbsp;"As one of my favourite songs at this moment, I was super excited when Burna's team hit me up for this," Roscoe says."The song is nothing but good vibes and it was important that the visuals represented that. The video captures people from all walks of life coming together for enjoyment. We want people the watch the video and look forward to good times. When I show family and friends this video they smile the whole way through so it’s safe to say the video was a success!"Textural VHS overlays and subtle visual effects seamlessly tie together the various setups, and Burna Boy's performance ensures that all eyes are on him throughout.&nbsp;

Lottie Toon

Rhiannon Lagden

Jordi Estapé

EM Films

Shadeh Smith

Marisa Ganer

Magan Markley

Freddie Wright

Felix Widley

Kaz Ove

Alex Nerzic

Altantic Records

Burna Boy 'It's Plenty' by Troy Roscoe

Burna-Boy-'It's-Plenty'-by-Troy-Roscoe

KSI takes on himself in an explosive boxing match, in Troy Roscoe's slick and entertaining VFX-fired&nbsp;promo for Not Over Yet,&nbsp;featuring Tom Grennan.&nbsp;The first half of the video explores the preparation for the match, presenting slick vignettes where giant hailstones fall from the sky, and KSI plunges into a futuristic looking ice bath, training underwater - referencing an iconic photo of Muhammed Ali.&nbsp;When things get going inside the ring, things take a huge step up, boasting a true feat of careful pre-production and VFX based around a motion control shoot. So it's not so surprising that this is No.1 on YouTube's UK Music Video chart right now.[imgtoken data:1]&nbsp;"(This is) most definitely one of my most favourite shoots and videos to date!" says Troy Roscoe.&nbsp;"So much went into this. From pre-production to final delivery it was a meticulous process, as there were so many things that could go wrong.&nbsp;I knew we had our work cut out.&nbsp;"Usually you find yourself in a position where people have experience in how to pull these things off. But none of us had seen anything like it, as it’s very hard to make a clone come into contact with one another through VFX. Usually you would use deep fakes, but we went for an organic approach so that it looks as real as possible. And it’s safe to say we pulled it off![imgtoken data:2]"The concept is beautiful, as the root of it is something everybody can relate to, focussed on the fact that the only competition you actually have is [with] yourself. The fact that each day you should aim to be better than you were yesterday - and in this visual we provide an embodiment of that as KSI knocks the living daylight out of the old version of himself."It's a&nbsp;video I will be proud of forever, and will go down in my own personal history book!"

Vivan Wonka

Ed Smith

Alex Kelleher

Felix Wildey

Shamara Roper

Andi Chu

Black Kite Studios

Max Colt

KSI ft Tom Grennan 'Not Over Yet' by Troy Roscoe

Ksi-Ft-Tom-Grennan-'Not-Over-Yet'-by-Troy-Roscoe

Chirolles Khalil directs a reflective promo for Dermot Kennedy.&nbsp;Sat at a piano in the middle of a jet black studio environment, we see Kennedy perform as the camera moves fluidly around the space.&nbsp;At the first chorus, the walls are suddenly covered in white cloth, with a sea of images projecting over them - including footage from previous videos, narrative snapshots and graphic typography.&nbsp;It's a beautifully executed project, anchored by a heart-rending performance from the artist.&nbsp;

Chirolles Khalil

FRIEND

Katie Dolan

Fola Abtan

Danny Herman

Akay Delano

Sebastian Jolly

Eyaz Chishty

Marissa Yessin

Vanessa Reynolds

Island Records

Singer songwriter

Dermot Kennedy 'Dreamer' by Chirolles Khalil

Dermot-Kennedy-'Dreamer'-by-Chirolles-Khalil

Roisino returns with a vibe-filled, dance-led performance promo for Sigala, featuring&nbsp;ZieZie.Focused on the high-energy musicality of the track, the video features multiple vibrant dance setups, using bold colours and contrast to create a clean, aesthetically pleasing piece.&nbsp;Simple editing effects keep the flow of the video fresh throughout, and a hint of off-kilter camerawork lends a sense of dynamism to the performances.&nbsp;

Roisino

Felicity Foko

Rose Aida

Naash Waters

Pilar Muro

Papaya Films

Elena Argiros

Kiaren Harriott

Eden Tarn

Eddie Caldas

Weini Haile

Ministry of Sound

Dance

Sigala ft ZieZie 'Melody' by Roisino

Sigala-Ft-Zie-Zie-'Melody'-by-Roisino

Samuel Douek directs an empowering promo for Little Mix's Love (Sweet Love).This is Douek and the&nbsp;group’s third collaboration, celebrating ten&nbsp;years of Little Mix, and is the title track from their&nbsp;forthcoming album.The concept was inspired by the Pre-Raphaelite art movement and the lesser known Sisterhood that romanticised nature and emboldened women through painting.“I wanted to celebrate Little Mix as the regal queens they are; unimpressed by a cohort of Knights that vie for their attention,” explains Douek.&nbsp;The opulent promo is shot in a spectacular orangery-style space, adorned with a mesmerising selection of plants, whilst the styling and makeup create a fantasy world that really bring the track to life.&nbsp;This is one of the first films to come out of CAMP Productions, recently founded by Douek and executive producer Francesca Woods.&nbsp; &nbsp;

Samuel Douek

Joseph J Goldman

CAMP 

Francesca Woods

Hugo Holford

Yasmin Godo

Carlos Varon

Anil Duru

Patrycja Cygan

Steve Cameron

Furmaan Ahmed

Zack Tate

Aaron Carlo

Cassie Lomas

Myles Bevan

Time Based Arts

Sean Ewins

Kat Catteneo

Jamie McFarland

Mona Leanne

Hila Karmand

Grant Sandy Phillips

Little Mix 'Love (Sweet Love)' by Samuel Douek

Little-Mix-'Love-(sweet-Love)'-by-Samuel-Douek

Femi Ladi&nbsp;directs a hypnotic promo for Backroad Gee, featuring a blistering performance of his track Fear Nuttin.&nbsp;The latest in Apple Music's video series The Agenda Live - which shines a spotlight on&nbsp;Black British music’s most prodigious talents - the video is a high-energy showcase of the up and coming talent, shot in&nbsp;a dynamic, frantic style.&nbsp;The high-contrast cinematography creates an enigmatic atmosphere, leaning into the thrilling soundscapes and abstract nature of the piece.&nbsp;

Femi Ladi

Ayo Davis

Somesuch

Andre Reid-McKinley

Phillips Nortley

Joe Douglas

Peter Ward

Will Crafter

Lee Parfitt

Ahmet Buyukcinar, Art Dpt Assistant Sam Dacosta

Neesha Sharma

Ceecee Lawrence

Connor Coolbear

Electric Theatre Collective

Emory Ruegg

Jess Bell

Grime

Dancehall

Backroad Gee 'Fear Nuttin' (The Agenda Live)' by Femi Ladi 

Backroad-Gee-'The-Agenda-Live'-by-Femi-Ladi-

Baby Queen is stuck in a drug-fuelled haze in Homevideo's new promo for These Drugs.&nbsp;Through a handful of surreal vignettes, we see the artist enclosed in an interchangeable bathroom set, isolated and alone.&nbsp;The vibrant colours and&nbsp;elevated art direction provide a clever dichotomy to the lyrics, whilst Baby Queen's understated performance perfectly reflects the solemn, cyclical themes of the track.&nbsp;Packed full of abstract lighting&nbsp;and off-kilter camera movement, DoP&nbsp;Arran Green cleverly gives each vignette its own style and aesthetic, whilst keeping the core structure the same,&nbsp;helping encompass the idea of cycles and repetition.&nbsp;

Homevideo

Jordi Estapé

Jamie Tarr

Arran Green

Austin Phillips

Lea Aubigne

Ollie Riches

Nicola Bell

Amy Stephenson

David Wadlow

Francesca Brazzo

John Lowe

Polydor

Baby Queen 'These Drugs' by Homevideo

Baby-Queen-'These-Drugs'-by-Homevideo

Dolapo and Ms Banks join forces in Capone's high-octane promo for Interest, featuring Oxlade.&nbsp;&nbsp;Merging&nbsp;aesthetics from different time periods, it was important for the creative team to create a world that felt traditionally African, whilst exploring futuristic styling and VFX elements.&nbsp;Each artist displays&nbsp;an infallible sense of confidence and attitude in every vignette, whilst art&nbsp;director&nbsp;Zuzanna Skurtys creates a series of breathtaking environments to backdrop the hard-hitting performances and choreography.&nbsp;

Edit Egg

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