Rob Ulitski - 11th Dec 2019

Liam Payne takes to the coast in Similar But Different's video for Live Forever. 

Shot across the Isle of Wight and Dorset, Payne is unphased by the British weather as he echoes James Bond, climbing out of the freezing water in his underwear and posing topless in high winds. Joined by a handful of friends in one scene, he drifts around an empty car park whilst hanging out of a car window, letting his metaphorical hair down and enjoying the spontaneity and uncertainty that life brings. None of us can live forever so why not have fun whilst we're here? 

Favouring abstract shots and fashion film style montages, the directing duo (made up of Dani Girdwood & Charlotte Fassler) present a fresh aesthetic for Payne that is rugged and masculine, but appealing to all audiences. 

PRO Credits


DirectorSimilar But Different
ProducerLouisa Plumstead
Production CompanySMUGGLER
Executive ProducerElizabeth Doonan
Production ManagerAmy Jackson
1st ADTristan Hefele
Director of PhotographyAaron Reid
Focus PullerAmp; Brendan Harvey
Focus PullerDaniel Kolditz
2nd ACGeorge Telling
GafferChris Georgas
Art DirectorLucie Red
WardrobeAdele Cany
HairBjorn Krischker
Make-upNatasha Livesey
EditorSam Hardy
Editing companyEdit Egg
ColouristJason Wilson
Post production companyElectric Theatre Collective
Post ProducerOscar Wendt @ Electric Theatre Collective
CommissionerLisa Foo
LabelCapitol Records

Rob Ulitski - 11th Dec 2019

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