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Liam Payne & Cheat Codes 'Live Forever' by Similar But Different

Rob Ulitski - 11th Dec 2019

Liam Payne takes to the coast in Similar But Different's video for Live Forever. 

Shot across the Isle of Wight and Dorset, Payne is unphased by the British weather as he echoes James Bond, climbing out of the freezing water in his underwear and posing topless in high winds. Joined by a handful of friends in one scene, he drifts around an empty car park whilst hanging out of a car window, letting his metaphorical hair down and enjoying the spontaneity and uncertainty that life brings. None of us can live forever so why not have fun whilst we're here? 

Favouring abstract shots and fashion film style montages, the directing duo (made up of Dani Girdwood & Charlotte Fassler) present a fresh aesthetic for Payne that is rugged and masculine, but appealing to all audiences. 

Tags

  • New Directors
  • Performance
  • Pop

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Production/Creative

Director
Similar But Different
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Executive Producer
Production Manager
1st AD

Camera

Director of Photography
Focus Puller
Focus Puller
2nd AC

Lighting/Grip

Gaffer

Art

Art Director

Wardrobe

Hair
Make-up
Wardrobe

Editorial

Editor
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VFX

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Rob Ulitski - 11th Dec 2019

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