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Liam Payne & Cheat Codes 'Live Forever' by Similar But Different

Rob Ulitski - 11th Dec 2019

Liam Payne takes to the coast in Similar But Different's video for Live Forever. 

Shot across the Isle of Wight and Dorset, Payne is unphased by the British weather as he echoes James Bond, climbing out of the freezing water in his underwear and posing topless in high winds. Joined by a handful of friends in one scene, he drifts around an empty car park whilst hanging out of a car window, letting his metaphorical hair down and enjoying the spontaneity and uncertainty that life brings. None of us can live forever so why not have fun whilst we're here? 

Favouring abstract shots and fashion film style montages, the directing duo (made up of Dani Girdwood & Charlotte Fassler) present a fresh aesthetic for Payne that is rugged and masculine, but appealing to all audiences. 

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Rob Ulitski - 11th Dec 2019

Tags

  • New Directors
  • Performance
  • Pop

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Credits

Production/Creative

Director
Similar But Different
Producer
Louisa Plumstead
Production Company
Executive Producer
Elizabeth Doonan
Production Manager
Amy Jackson
1st AD
Tristan Hefele

Camera

Director of Photography
Aaron Reid
Focus Puller
Amp; Brendan Harvey
Focus Puller
Daniel Kolditz
2nd AC
George Telling

Lighting/Grip

Gaffer
Chris Georgas

Art

Art Director
Lucie Red

Wardrobe

Wardrobe
Adele Cany
Hair
Bjorn Krischker
Make-up
Natasha Livesey

Editorial

Editor
Sam Hardy
Editing company
Edit Egg

Grading

Colourist
Jason Wilson

Commission

Commissioner
Lisa Foo
Label
Capitol Records

Rob Ulitski - 11th Dec 2019

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