Liam Payne takes to the coast in Similar But Different's video for Live Forever. 

Shot across the Isle of Wight and Dorset, Payne is unphased by the British weather as he echoes James Bond, climbing out of the freezing water in his underwear and posing topless in high winds. Joined by a handful of friends in one scene, he drifts around an empty car park whilst hanging out of a car window, letting his metaphorical hair down and enjoying the spontaneity and uncertainty that life brings. None of us can live forever so why not have fun whilst we're here? 

Favouring abstract shots and fashion film style montages, the directing duo (made up of Dani Girdwood & Charlotte Fassler) present a fresh aesthetic for Payne that is rugged and masculine, but appealing to all audiences.