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Nothing But Thieves 'Tomorrow Is Closed' by Sam Bailey

Rob Ulitski - 11th July 2023

Nothing But Thieves frontman Conor Mason preaches to an empty derelict room, backdropped by mysterious symbols and iconography, in Sam Bailey's enigmatic video for Tomorrow Is Closed. 

Mason interacts with empty space as if real people are there watching, and only after inhaling a mysterious gas do we see more characters appear, in a dark, otherworldly realm.

With a post-apocalyptic vibe and a gritty, raw aesthetic, the video raises plenty of questions and answers only some of them. It leaves things open for a follow-up or simply presents an opportunity for viewers to impart their own ideas onto the concept.

Mason embodies the main character perfectly, lending an emotional, erratic persona to the role, and the contrast of light and dark encapsulates the mysterious themes.

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Rob Ulitski - 11th July 2023

Tags

  • Rock
  • Performance
  • Mysterious
  • Enigmatic
  • Preach
  • Questions
  • Abstract

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Credits

Production/Creative

Director
Sam Bailey
Producer
Production Company
A Just Fred Production
Executive Producer
Alexa Haywood
Production Manager
Zoe Gunn
1st AD
Elsa Grace

Camera

Director of Photography
Adam Singodia

Lighting/Grip

Gaffer
Kian Altmann
Key Grip
Roman O'toole-howes

Art

Art Director
Fingal Green
Art Director
Tilda Bonham Carter

Wardrobe

Stylist
Matt King
Make-up
Lara Himpelmann

Editorial

Editor
John Holloway

Grading

Colourist
John Holloway

VFX

Post production company
Edit Egg

Agent

Director's Representation

Commission

Commissioner
Michael Lewin
Label
Sony Music

Rob Ulitski - 11th July 2023

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