Production Company

CURATED LONDON

Gemma Yin directs a dazzling promo for Sugababes that highlights&nbsp;their status as one of the iconic girl groups of British pop.&nbsp;The video for Weeds features a gentle collection of evocative vignettes, mixing performance and symbolic interpretations of growth, displayed through textural overlays and cutaways.&nbsp;It's another strong visual from the group, paying homage to previous videos whilst keeping the same fresh, absorbing edge that made them the icons they are today.&nbsp;Using a mix of projected imagery in-camera, and archival footage in the edit, layered montages mirror the harmonies of the vocal performance and visual synergy of the band. Carefully crafted visual effects bring an otherworldly and surreal quality to the performances."We set out to create a beautiful mixed-media performance video with an ethereal quality, to complement the gorgeous new ballad Weeds," explains Yin.&nbsp;"As explored in the lyrics, we wanted to create the feeling of 'harnessing the power of nature'&nbsp;through the use of dynamic visuals which build throughout the track to support and envelop the performances."[imgtoken data:1][imgtoken data:2]

Athene Xenia Aristocleous

Justin Hamilton

Neil Stuart

Gemma Yin

Francesca Di Muro

Hurry Sundown

Laura Taylor

Caterina Castro

Dajiana Huang

Simon Oxley

Billy French

Peter Swinford

Roisin Byrne

Jason Goh

Devon Maxwell-whyte

Georgina Graham

Roisin Donaghy

Jacob Crow-mains

Okay Studio

Evo Boeck

Sugababes 'Weeds' by Gemma Yin

Sugababes-'Weeds'-by-Gemma-Yin

Leaning into The Jux’s love for streetwear, the Aychibs-directed&nbsp;visual for Dark Lights draws inspiration from Supreme’s iconic colour palette, fused with bold angles and a cinematic vibe.The first visualiser in a&nbsp;yet-to-be-released series of short clips, this one stands apart by using the screen itself to tell the story - a fresh visual twist. A slick, multi-screen setup creates depth and texture, with silhouette performances backdropping the main performance.&nbsp;Highlighting the red colours amongst a sea of monochrome, the visual is brilliantly executed and was turned around at lightning speed, shooting and editing simultaneously on set.[imgtoken data:1]&nbsp;

Maureen Kargbo

Belle Mcleary

AyChibs

Michael Grant

Jordan Young

Simon Stonlland

Henry Howard

ELMNTL

7wallace

The Jux With Lex Amor 'Dark Lights' by Aychibs

The-Jux-With-Lex-Amor-'Dark-Lights'-by-Aychibs

Fidel directs a fluid, retro-fired visual for British artist Jim Legxacy's sweet, garage-influenced track from his anticipated Black British Music mixtape.The video for aggressive captures Jim in everyday situations and an atmospheric performance set-up, driven by a powerful edit. There's a distinct nod to the origins of UK Garage with Jim favouring 90s football shirts, and viewed&nbsp;through the screen of the iconic Blackberry.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Amanda Jenkins

Fidel

Zion Roache

Scott Wright

Dylan Whatley

Steve Cameron

Alex Stanley-Ruthven

REPmedia

Mic Grant

Jordan Rowley

Max Elliot

Arthur Attenborough

Conrad Bohl

Avenues

Nielsan Bohl

XL Recordings

Jim Legxacy 'Aggressive' by Fidel

Jim-Legxacy-'Aggressive-'-by-Fidel

Celebrating the return of the collective who were prime movers in grime music during the 2000s, Dumas Haddad situates the new music project by Ruff Sqwad within the context of their early days with a marvellous music film.In Haddad's 16 minute short-cum-extended music video for the trio's new project Flee FM, Ruff Sqwad members Slix, Prince Rapid and Dirty Danger perform the EP's seven tracks in the evocative setting of a pirate radio station - a nostalgic homage to the crucial role played by stations like Deja Vu FM, Rinse FM&nbsp;and Heat FM in the development of grime in the Noughties, when the collective were emerging from the same East London neighbourhood as Wiley and Dizzee Rascal.[imgtoken data:1]Beautifully shot by Courtney Bennett and graded by Jason Wallis, with production design by Jade Adeyemi and sound design by Bankey&nbsp;Ojo, Haddad allows the trio's performances to take centre stage and flourish naturalistically within a cinematic setting.The performances are punctuated with additional material - phone-ins, radio stings, shots of nighttime East London, to heighten the sense that Ruff Sqwad have come back with their own pirate station, Flee FM, and hit the airwaves once more - old school vibes that we need right now. The results are compelling.&nbsp;[imgtoken data:2]&nbsp;This was clearly a labour of love for Haddad, who experienced the rise of grime culture at close quarters as a youngster, and was very aware of the importance of Ruff Sqwad within that story."In crafting this film, my primary aim was to immerse audiences in the visceral and clandestine world of pirate radio, a realm that defined London's youth culture in the early 2000s, specifically bringing them back to the derelict, illegal spaces where this vibrant, DIY movement thrived," he says.Haddad, who&nbsp;addressed the impact of how government cracked down on the&nbsp;pirate radio revolution in his 2019 short film&nbsp;The Gift,&nbsp;points out that the authentic evidence of this world was only ever captured on&nbsp;DV tapes at the time.&nbsp;"These tapes now stand as our visual relic—a testament to the raw energy that permeated those illicit broadcasts."[imgtoken data:3]Hence his desire to pay tribute properly to the original pirate radio era, beautifully recreated here by transporting the audience to the days of FM dials, phone-ins, Avirex jackets, Evisu denim and, of course, Nokia phones."Being a Ruff Sqwad fanatic, collaborating with them on this project is not just an honour but a milestone, bringing my journey full circle," explains Haddad.&nbsp;"Through this film, I aim to capture and immortalize the untamed spirit of grime's formative years, paying tribute to the era that shaped the genre, and in turn, shaped me."&nbsp;

United Kingdom

Jade Adeyemi

Dumas Haddad

Georgia Rae Sterling-Grant

Dale Healy

Courtney Bennett

Murray Boden

Dan Deighton

Ryan Rae

Jason Wallis

Electric Theatre Collective

Bankey Ojo

Ruff Sqwad 'Flee FM' by Dumas Haddad

Ruff-Sqwad-'Flee-Fm-'-by-Dumas-Haddad

AyChibs directs a glitchy, AI-infused promo for Jelani Blackman, featuring Kojey Radical.On the streets of London, we see the artists perform as a surveillance-style system captures information about the environment and the public, eventually morphing into disruptive AI vignettes.&nbsp;"For the Izit video, I wanted to explore the idea of Jelani using his music as a means of protection from the 'agents', sort of inspired by The Matrix," explains AyChibs. "In this case it was represented by AI, which is the current talking point in the ever-evolving world of technology. I asked myself how would it look if Jelani, Kojey and the world around them was being infiltrated by AI as they performed."Innovative and finding a perfect balance between live action and artificial intelligence elements, it's a riveting video with a fast-cut edit and restless cinematography, heightening the angsty, fearful themes of the concept.&nbsp;

CURATED LONDON

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