Craig David 'In Your Hands' by Dir. Lx
Rob Ulitski - 30th Sept 2024
Dir. Lx directs a contemplative promo for UK Garage icon Craig David, follows the artist and his younger self through a journey of self-reflection.
The video for In Your Hands opens with a fun VFX scene of Craig splitting into the two version of himself, and proceeds with sun-kissed performance setups and breathtaking landscape shots - and references the artist's most famous video from back in the day. It's a lovely complement to the late summer track.
"Having grown up listening to Craig David getting to work alongside him feels like an incredible full-circle moment," says Dir. Lx.
"From paying homage to his 7 Days video through little Easter eggs to collaborating on the idea and coming up with a narrative following a younger version of him and his love for music, it’s been an honour to work with Craig and his team.
"We wanted to make this video vibrant, nostalgic and youthful. A young child discovering their favourite song that they can’t get enough of. Something we can all resonate with till this day."
Featured sponsors
Rob Ulitski - 30th Sept 2024
Tags
Popular content
Feedback
Problem with this page? Let us know
Credits
Production/Creative
- Director
- Dir. Lx
- Producer
- Michelle Smith
- Production Company
- GF
- Executive Producer
- Simon Oxley
- Production Manager
- Michael Grant
- 1st AD
- Ak
- Production Assistants
- Renee Saliba, Michael Albert Fowora
Camera
- Director of Photography
- Sam Mayer
- Focus Puller
- Adam Fox
- 2nd AC
- Scarlett Gardner
- Steadicam
- Michael Vega
- DIT
- Marcus Kumolou
- Quad Bike Driver
- Rob Herring
Lighting/Grip
- Gaffer
- Tom Nowell
- Sparks
- Moses Fiddin, Ed Kilpatrick
Art
- Production designer
- Joe Munroe
- Art Department Assistants
- Callum Rob, Toby Fitz
Wardrobe
- Stylist
- Vivian Nwonka
- Hair & Make-up
- Maisie Boyd
Casting
- Lead actor
- Ethan Bywater
Editorial
- Editor
- Pyro
Grading
- Colourist
- Tom Mangham
- Colour grade company
- BS
Commission
- Commissioner
- Pierre Hall
- Label
- Believe
Rob Ulitski - 30th Sept 2024