Production Company

CURATED LONDON

Gemma Yin directs a dazzling promo for Sugababes that highlights&nbsp;their status as one of the iconic girl groups of British pop.&nbsp;The video for Weeds features a gentle collection of evocative vignettes, mixing performance and symbolic interpretations of growth, displayed through textural overlays and cutaways.&nbsp;It's another strong visual from the group, paying homage to previous videos whilst keeping the same fresh, absorbing edge that made them the icons they are today.&nbsp;Using a mix of projected imagery in-camera, and archival footage in the edit, layered montages mirror the harmonies of the vocal performance and visual synergy of the band. Carefully crafted visual effects bring an otherworldly and surreal quality to the performances."We set out to create a beautiful mixed-media performance video with an ethereal quality, to complement the gorgeous new ballad Weeds," explains Yin.&nbsp;"As explored in the lyrics, we wanted to create the feeling of 'harnessing the power of nature'&nbsp;through the use of dynamic visuals which build throughout the track to support and envelop the performances."[imgtoken data:1][imgtoken data:2]

Athene Xenia Aristocleous

Justin Hamilton

Neil Stuart

Gemma Yin

Francesca Di Muro

Hurry Sundown

Laura Taylor

Caterina Castro

Dajiana Huang

Simon Oxley

Billy French

Peter Swinford

Roisin Byrne

Jason Goh

Devon Maxwell-whyte

Georgina Graham

Roisin Donaghy

Jacob Crow-mains

Okay Studio

Evo Boeck

Sugababes 'Weeds' by Gemma Yin

Sugababes-'Weeds'-by-Gemma-Yin

Leaning into The Jux’s love for streetwear, the Aychibs-directed&nbsp;visual for Dark Lights draws inspiration from Supreme’s iconic colour palette, fused with bold angles and a cinematic vibe.The first visualiser in a&nbsp;yet-to-be-released series of short clips, this one stands apart by using the screen itself to tell the story - a fresh visual twist. A slick, multi-screen setup creates depth and texture, with silhouette performances backdropping the main performance.&nbsp;Highlighting the red colours amongst a sea of monochrome, the visual is brilliantly executed and was turned around at lightning speed, shooting and editing simultaneously on set.[imgtoken data:1]&nbsp;