Production Company

COMPULSORY

Rianne White directs a striking and sensual promo for Paris Paloma.The video for&nbsp;Pre-Raphaelite leans into the rich, organic aesthetic of the synonymous art style, placing Paloma in a palatial setting&nbsp;surrounded by nature and luxury décor.Boasting an anachronistic, fresh interpretation of the period, it's a dazzling vision -&nbsp;captured in DoP Natasha Duursma's lush cinematography - which is absorbing from start to end.Rianne White says: "This is a film that climbed inside a painting to breathe deeply.&nbsp;It’s been a beautiful experience working with Paris and refracting ideas of art, how we as women look to each other and into each other."It felt mesmeric from the word go. There’s a knowing that goes beyond something that can be simply explained, the mystery of feelings lives here."[imgtoken data:1]&nbsp;

United Kingdom

Rianne White

Mouthpiece

Singer-songwriter

Paris Paloma 'Pre-Raphaelite' by Rianne White

Paris Paloma - Pre-Raphaelite [Official Music Video]

TR Gobrazy enters a dystopian miniature London estate, in Will Norman’s ambitious new promo.Created through a link-up between Norman, the LAUZZA YouTube platform and&nbsp;Gobrazy, the video for Forreduci&nbsp;brings the rapper’s memories of life on the block through handcrafted diorama scenes and exposed tower block rooms, which&nbsp;chart his ascent.&nbsp;For the shoot, Norman and the team constructed a custom model tower block, a miniature off licence and tiny custom Lime bikes, creating a tactile version of modern London at 1:43 scale.Norman collaborated with model-making house The Fixatorium, with the sets built and filmed at the studio’s Walthamstow space. It's a great feat, combining Norman's love for miniatures and creative concepts - as previously exhibited in <a href="https://www.promonews.tv/videos/2024/12/13/jme-8syn-tmnt-will-norman/89442" target="_blank">his video for Jme&nbsp;&amp; 8syn's TMNT</a> - with the LAUZZA platform's aesthetic sensibilities.&nbsp;A standout video&nbsp;with painstaking creative work behind it, which shines bright in the final project.&nbsp;[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Will Norman

Wash

TR Gobrazy 'Forreduci' by Will Norman

Tr-Gobrazy-'Forreduci'-by-Will-Norman

PinkPantheress returns with another cool and witty VFX-heavy video in a collaboration with the Lauzza YouTube channel - directed by Laurie Lotus and featuring British TV national treasure Davina McCall.The video for Girl Like Me starts with Davina introducing a mega-TV performance by Pink - a candy coloured London-centric performance that marches out of the studio into a world outside governed&nbsp;by its own weird repetitive logic.Another savvy step forward by PinkPantheress - and also Lauzza, who dispenses with his trademark VHS aesthetic here for something more polished, but also arguably references VFX in Nineties Britpop videos like Pulp's Common People in creating this tasty&nbsp;concoction.&nbsp;&nbsp;&nbsp;[imgtoken data:1]

Laurie Lotus

Leethal Reppin

PinkPantheress 'Girl Like Me' by Laurie Lotus

PinkPantheress - Girl Like Me (Official Video)

LAUZZA directs a characteristically anachronistic promo for highly rated young South London rapper and singer Jim Legxacy.&nbsp;The video for '06 Wayne Rooney is a VFX-infused trip through Noughties footie culture, from Playstation games to trading cards - much in the now-trademark style of LAUZZA's videos for Pozer, Niko B, PinkPantheress, Nia Archives and more, and released on his own YouTube channel.&nbsp;Executed with a stunning breadth of effects work, the video exudes a nostalgic, early-internet feel, taking inspiration from console games, TV idents and kids advertising. And like his previous videos in the past year or so,&nbsp;the all-encompassing vision also serves to push&nbsp;the LAUZZA brand. And that includes tie-in merch - trading cards and a poster - available from the <a href="https://store.lauzza.com/">LAUZZA Store</a>.&nbsp;&nbsp;Quite possibly LAUZZA's best executed vision to date, it's a highlight reel of his style and visual sensibilities. And what's more, LAUZZA got the thumbs-up from Wazza&nbsp;himself, for his sterling work...[imgtoken data:1]

Lauzza

Hip Hop

Alternative

Jim Legxacy '06 wayne rooney' by LAUZZA

Jim Legxacy  - '06 wayne rooney

Nia Archives takes a trip to the Amazon and Rio de Janiero in LAUZZA's old school videogame-inspired visual for her brilliant collab with Clipz.The video for the scintillating Maia Maia&nbsp;is another banger from LAUZZA, applying characteristic dedication to&nbsp;the lo-fi retro-VFX aesthetic he has made his trademark, as Nia travels into the jungle and then paraglides into a digital Rio to team-up with Clipz at the virtual Carnival.This joyous (and quite blurry)&nbsp;video is, once again, distributed&nbsp;on <a href="https://www.youtube.com/@LAUZZA" target="_blank">LAUZZA's YouTube channel</a>. He's building a real body of work on there.[imgtoken data:1][imgtoken data:2] &nbsp;

Garage

Nia Archives & Clipz 'Maia Maia' by LAUZZA

Nia Archives, CLIPZ - Maia Maia

LAUZZA reconnects with Niko B in this vibrant, Noughties-inspired promo.&nbsp;The video for&nbsp;I Like The Way You Look Talking At Me is packed full of lo-fi, green-screen trickery, building a world of coruscating backgrounds, layered cityscapes and liminal supermarket aisles.&nbsp;Built from the ground up, it's a feat of editing and effects, characteristically maximalist and garish to create a true-to-era aesthetic.&nbsp;Another hit from LAUZZA and Niko B, well worth a watch.&nbsp;

UK Rap

Niko B 'I Like The Way You Look Talking At Me' by LAUZZA

Niko B - I like the way you talk looking at me

Two minutes of solid Game Boy nostalgia by LAUZZA for rapper YT.[imgtoken data:1]&nbsp;

YT 'Panda (Nananana)' by LAUZZA

YT - Panda (Nananana)

LAUZZA brings PinkPantheress into his universe, and into her own fairy story&nbsp;for Close To You.In the video Pink is a girl from the time of Grimm's fairytales. She opens a big book of stories to observe a pop-up world of young love under a castle - and then creates a world beneath of playing card-inspired graphics, where Pink becomes its harlequin-dressed queen.Not surprisingly, LAUZZA's style, with its focus on the rapid development of ideas, dominated with retro 2D and 3D graphics and DIY production feel,&nbsp;is a snug fit with the mix of immediacy and subtle complexity in PinkPantheress's music. Its totally absorbing and delightful - and brief.It also represents the next step of the LAUZZA masterplan, with Pink arguably being the highest profile artist so far to have their video be released on his YouTube channel. So it could be a significant breakthrough&nbsp;in recognising the importance of&nbsp;British&nbsp;music video directors in the careers of artists.&nbsp;&nbsp;

PinkPantheress 'Close To You' by LAUZZA

PinkPantheress - Close to you

Lauzza takes South London rapper Jim Legxacy back to school in his latest retro-inspired&nbsp;greenscreen epic.For the track Father, Jim Legxacy's journey on the bus to school is the jumping-off point into a cartoonish, primary colour version of reality. It's another exercise in slick invention from Lauzza, with a trademark lo-fi sensibility.&nbsp;Bus seats become school chairs and desks in a clever transition as the action moves to the classroom before cut-out animation takes over in a consistently imaginative vehicle for Legxacy's performance.&nbsp;As with all his recent output, this is hosted on Lauzza's own YouTube channel. And there's also additional material for his growing band of admirers, including <a href="https://www.youtube.com/shorts/6fD1udYFPhI" target="_blank">BTS of the shoot</a> and more on <a href="https://www.youtube.com/shorts/wehW6CubdTo" target="_blank">the VFX work</a>.[imgtoken data:1] &nbsp;

Jim Legxacy 'Father' by Lauzza

Jim Legxacy - father

Croydon&nbsp;rapper Pozer joins the Lauzza cinematic universe - as the central character of a London version of Grand Theft Auto.It's a great idea, brilliantly achieved in Lauzza's distinctive style combining admirable attention to detail, including ample&nbsp;self-promotion,&nbsp;with a determinedly&nbsp;lo-fi&nbsp;finish. A thoroughly enjoyable action-packed thrill ride, from the street to the heist to the payoff - followed by a trademark end-title sequence with BTS of the greenscreen shoot.&nbsp;Another quality production from the London-based director who's growing body of promos - for YT, Fimiguerro, Niko B and more -&nbsp;&nbsp;appear on <a href="https://www.youtube.com/@LAUZZA" target="_blank">his own YouTube channel</a>&nbsp;rather than the artists', in the fashion of&nbsp;US director Cole Bennett's Lyrical Lemonade platform. You can only do that if you're as talented as Lauzza.[imgtoken data:1]

Pozer 'Habits' by Lauzza

Pozer - Habits

Lauzza transforms contemporary London into a futuristic Tokyo in the dazzling promo for UK rapper BXKS.&nbsp;Inspired by her recent debut headline show in Tokyo, the video for the Luton-born and raised rapper's Wagashi is a vivid celebration of Japanese culture, seamlessly blending dynamic animation with live-action sequences.&nbsp;Boasting an otherworldly, retro-futuristic style, Lauzza&nbsp;transports viewers into a neon-lit, tech-driven universe where BXKS takes centre stage - and becomes the star of her own Speed Racer-style motorbike sequence.&nbsp;[imgtoken data:1]Glitching textures and streaky strobes build upon the gently surreal vibes, and the anachronistic mix of future and past adds a layer of mystery to the visual.Furthermore, Lauzza's innovatory approach does not end with the creation of the video. Like his recent successes with YT, Niko B and Fimiguerro, the video for Wagashi is distributed&nbsp;through the director's own YouTube channel.&nbsp;

BXKS 'Wagashi' by Lauzza

Bxks-'Wagashi'-by-Lauzza

In his latest outing for rapper YT, Lauzza create a fab retro arcade game-inspired promo for the track Prada &amp; Celine.&nbsp;Building on the success of their recent collaborations, the video kicks off with YT stepping up to a Dance Machine in an arcade with a friend. In a seamless blend of reality and arcade fantasy, they find themselves in the game itself, becoming pixel-perfect backup dancers, before the game then exports out to 'real life'.With a nostalgic aesthetic,&nbsp;playful choreography and an infectious sense of fun&nbsp;we're in the territory in which Lauzza excels - and he does it again here. The video has a distinctive lo-fi video feel, harking back to PS1 dance games, infused with bouncy VFX and grungy textures, and witty nods to classic graphics.&nbsp;A&nbsp;thrilling visual with plenty of fun moments.[imgtoken data:1]

Grime

YT 'Prada Or Celine' by Lauzza

Yt-'Prada-Or-Celine'-by-Lauzza

In Harry Deadman's video for Brian Nasty's Loso Na Madesu, featuring Natanya, we are welcomed both into the artist’s creative world as well as his beautiful home.The video captures the track’s infectious, warm vibe, which fuses Highlife rhythms with a modern twist. Deadman’s direction&nbsp;brings Brian’s genre-defying approach to life, capturing the song’s energy while also highlighting the intimate connection between the artist and his cultural roots. Brian Nasty and Harry Deadman's collaboration marks a moment of true creative synergy.

Harry Deadman

Cinelab Film and Digital

Brian Nasty ft Natanya 'Loso Na Madesu' by Harry Deadman

Brian-Nasty-'Loso-Na-Madesu-(feat.-Natanya)'-by-Harry-Deadman

Lauzza brings a banging basketball videogame idea to life for London-based Fimiguerrero.The director brings his trademark Noughties vibe to the video&nbsp;for MVP, featuring YT, through inspired use of greenscreen, playful video effects and immaculate attention to detail.&nbsp;We find ourselves in a 2000s basketball video game, alongside Fimiguerreri and YT as the eponymous 'MVPs' of the match. It looks great, brimming with cool but also thoroughly entertaining, delivering from&nbsp;start to finish.&nbsp;And that's not all. Notably, as with work like the recent video for <a href="https://www.promonews.tv/videos/2024/10/11/niko-b-whys-dealer-lauzza/88508" target="_blank">Niko B</a>, this appears on&nbsp;Lauzza's own YouTube channel. He's showing that it is also possible for directors to take some ownership of their creativity in the music video space.[imgtoken data:1]&nbsp;[imgtoken data:2]

Fimiguerrero ft YT 'MVP' by Lauzza

Fimiguerrero-'Mvp-Ft.-Yt'-by-Lauzza

NWSPK direct a rousing, scarlet-hued&nbsp;performance promo for Poppy Ajudha.&nbsp;The video for Lean On Me delivers a striking visual experience, centered around&nbsp;bold choreography and a vivid red colour palette.Mirroring the song's empowering message about community and support, Poppy and her dancers deliver a fluid, captivating routine.&nbsp;An impressive visual, encapsulated in a glossy, high-end package.[imgtoken data:1]&nbsp;

NWSPK

Poppy Ajudha 'Lean On Me' by NWSPK

Poppy-Ajudha-'Lean-On-Me'-by-Nwspk

Niko B is the paperboy on a special mission, and bringing colourful vibes to the neighbourhood, in LAUZZA's effervescent, Noughties-inspired video for Why's This Dealer?&nbsp;Channeling the golden age&nbsp;of MySpace aesthetics, LAUZZA brings the past to life through bold graphics and animation, exaggerated edits, and a very playful sense of humour.The video follows Niko B as a paperboy on his round, slipping in CDs of his upcoming album with the local rag through his neighbourhood, capturing the raw, DIY spirit of an era that celebrated quirky self-promotion and creative expression.It's delightfully vibrant and authentic, with a heavy dose of LAUZZA experimentation and characteristic wit, with a wide range of entertaining scenes and ideas all working for the premise for the video.[imgtoken data:1][imgtoken data:2]

Niko B 'Why's This Dealer?' by LAUZZA

Niko-B-'Why's-This-Dealer?'-by-Lauzza

Lauzza directs an atmospheric promo for PinkPantheress takes us down to the woods, glitching and warping along the way, in Lauzza's atmospheric and otherworldly video for Reason.Intercut with some spooky chase scenes and VFX, the video leans heavily into the fantasy genre, with dreamlike cinematography to lean into this illusory style.&nbsp;Previously unreleased, Pink Pantheress chose the event of her recent birthday to unveil this visual delight as a gift to her many fans.&nbsp;&nbsp;

PinkPantheress 'Reason' by LAUZZA 

PinkPantheress - Reason (Official Video)

London-based producer Love Remain releases the music video for poignant single LDN GRLS, featuring the late poet Gboyega Odubanjo.Directed by @pervers3cowgirls, the video is set against a backdrop of a bustling London, featuring a liberating, unfiltered celebration of womanhood.&nbsp;Grounded in reality yet transcendent in a life-affirming way, viewers will be able to see themselves, their friends and their families in the visual, which perfectly complements the track.&nbsp;This is a special piece of work, executed with passion, and a beautiful homage to British-Nigerian poet Gboyega Odubanjo,&nbsp;who died last August. HIs&nbsp;profound connection to London, particularly the East End, shines throughout.&nbsp;[imgtoken data:1]In reflecting on the creation of the track, Love Remain expressed deep gratitude for the opportunity to collaborate with Odubanjo.&nbsp;The record&nbsp;represents not only a snapshot of their time together but is also testament to the enduring bond between friends and communities. "His energy was the light that the song needed," comments Love Remain.These feelings are truly embodied throughout the video, which serves a celebration of life, love, and the enduring bonds that unite us all.

@pervers3cowgirls

Love Remain 'LDN GRLS (Gboyega's Theme)' by @pervers3cowgirls

Love-Remain--'Ldn-Grls-(gboyega's-Theme)'-by-Eve-Mahoney

Len's highly anticipated international collaboration&nbsp;featuring Florida's Cochise, comes to life in a captivating blue-hued music video directed by Len himself.In the video, Len portrays the persona of a charismatic ‘home-wrecker’ superstar, attracting the attention of a woman who believes he is the one for her, while being pursued by 'TMS' paparazzi, with the visuals seamlessly complementing Len's braggadocious lyrics.The single serves as a glimpse into Len's upcoming project&nbsp;Cobalt, leaving us excited for what's to come.[imgtoken data:1]

DOMA

Len ft Cochise 'TELLMeSUM' by Len

Len-'Tellmesum-(feat.-Cochise)-'-by-Len

Poppy Ajudha makes a triumphant return after a two-year hiatus with uplifting track My Future, accompanied by a visually captivating&nbsp;video by directing duo NWSPK.My Future serves as a celebratory anthem, where Poppy embraces her potential, champions self-love, and prioritises her dreams and aspirations over fleeting aspects of life.&nbsp;And the video complements the song’s vibrant energy, showcasing Poppy's dynamic performances across various scenes in a white-syc studio, as the visual narrative evolves from black and white sequences to bursts of vivid colors and choreography, symbolizing Poppy's evolution and newfound confidence.With its infectious energy and empowering message, both the song and assured video will resonate with audiences everywhere.[imgtoken data:1]

Poppy Ajudha 'My Future' by NWSPK

Poppy-Ajudha-'My-Future'-by-Nwspk

Directing duo NWSPK have teamed up with Jessica Smyth - aka Biig Piig - on&nbsp;an evocative&nbsp;and sexy promo in collaboration for dark synth track Watch Me.The video features&nbsp;an editorial-style montage of high-fashion styling, dramatic performance and elevated art direction, in a feverish stream of dreamy vignettes that are beautifully executed by the directors and their team, including DoP Sam Hooper and stylist Rebecca O'Dwyer."Jess (Biig Piig) was a wonderful collaborator," declare NWSPK. "She came to us with a&nbsp;treatment highlighting the balance of strength and fragility with femininity. We loved the track and ideas and ran with them, working to create visual metaphor and meaning within each setup."One of our favourites was the opening shot of Jess performing the 'iron cross' on gymnastic hoops - an Olympic event that is still reserved for men in a rather archaic fashion. Along with this we hope we captured some badass visual statements that pack a punch that does Jess's vision and track justice."A confident statement with plenty of visual magic from the director duo.[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Biig Piig

Electropop

Biig Piig 'Watch Me' by NWSPK & Biig Piig

Biig Piig - Watch Me (Official Video)

YT and LAUZZA reunite in their latest music video, taking viewers on a nostalgic journey back to 2014.Building on their previous collaboration for the iconic 'Arc’teryx' video, the duo transports audiences back a decade with meticulous attention to detail. From the Lady Gaga sample to the iconic Kanye West glasses, every aspect of the video exudes the essence of the early 2010s. The use of an original iPhone and the grainy visual style further enhance the feeling of stepping back in time.The narrative unfolds as YT tells his mum that he won't be throwing a party while she's away, only for scenes of a 2014 party to play out as soon as she leaves. In a race against time, YT and 5EB scramble to clean the house before his mother's return, capturing the essence of youthful spontaneity and recklessness.LAUZZA's meticulous attention to detail shines through in every frame, ensuring that even the smallest elements are delivered with the highest quality. His collaboration with YT is poised to become a cultural reference point, showcasing their ability to evoke nostalgia and capture the essence of a bygone era with authenticity and flair.

YT ft Seb '#Purrr' by Lauzza

Yt-'#purrr-Ft.-5eb'-by-Lauzza

Crystal Fighters work alongside Jay Green to craft a captivating video for their eagerly awaited comeback.&nbsp;The video for Manifest&nbsp;unveils a mesmerizing tapestry of vibrant, psychedelic visuals, presented in an iPhone format.&nbsp;Shifting through uncanny AI shapes and textures, the video melts into a smorsgabord of colours and hypnotic patterns, giving the video a joyous - yet&nbsp;slightly disconcerting - vibe.&nbsp;

Jay Green

Dance

Crystal Fighters 'Manifest' by Jay Green

Crystal Fighters - Manifest (Official Music Video)

LAUZZA directs a breezy Brighton-based promo for Frankie Stew and Harvey Gunn - from the perspective of a troublesome AUX cord.&nbsp;The video for No Idea places viewers inside a car, where Frankie Stew attempts to connect his phone to the elusive AUX cord, ready to unveil the new song he's been working on.However, as the AUX snaps the audience is transported into the POV of the cable itself, offering a unique view of the artists'&nbsp;escapades as they navigate through car seats, fields and the colourful roads of Brighton in their quest to restore the connection.In true LAUZZA style, its an offbeat idea grounded by a commitment to brilliant execution and a confident handle on the zeitgeist - and a great match to the bouncy track.&nbsp;

LAUZZA

Frankie Stew and Harvey Gunn ft Bawo 'No Idea' by LAUZZA 

Frankie Stew and Harvey Gunn - No Idea ft. Bawo

NWSPK direct a dynamic and evocative promo for&nbsp;Jordan Adetunji.Centered around high-energy performance, the video sees&nbsp;Adetunji and a dancer in a vibrant studio setup, captured in a frenetic, quick-cut montage.&nbsp;The perpetually moving camera and fast pace of the edit elevate the energy of the piece, and the textural, nostalgic grade gives the concept a wistful vibe throughout.&nbsp;

Jordan Adetunji 'Can't Lose' by NWSPK

Jordan Adetunji - CAN'T LOSE (Official Video)

The music video for Ashbeck x Rushy’s ‘Celly’, directed by LAUZZA, is nothing short of an action classic. From the opening shot we understand that a hostage has taken place, with a hefty ransom request of 50 million dollars. As the narrative unfolds, Rushy and Ashbeck take matters into their own hands, embarking on a journey through the streets of London to secure the hostage's freedom.Taken from their joint EP Rush Hour, the project pays homage to the 1998 buddy cop classic, brimming with references to Chris Tucker and Jackie Chan. Ashbeck and Rushy embody the essence of partners in crime both through their lyrical delivery and acting. LAUZZA's direction elevates the video with characteristic attention to detail, creating a cinematic world that keeps the audience captivated and anticipating each twist and turn.With Celly, LAUZZA proves once again his ability to craft immersive music videos that leave a lasting impact and keep everyone eagerly awaiting what’s next to come.

Ashbeck X Rushy 'Celly' by Lauzza

Ashbeck-X-Rushy-'Celly'-by-Lauzza

Lauzza and music producer bb push the boundaries of creativity with the video for Vacant, demonstrating the transformative power of AI in music videos.Through the seamless integration of cutting-edge AI techniques and software, they take viewers on a trippy journey through a futuristic and limitless landscape, reminiscent of an 'Instagram dump' inspired moving art piece.The process behind the creation of the video involved a unique collaboration between bb and LAUZZA, who seamlessly blended their artistic visions. Lauzza's experimental approach to filmmaking, combined with bb's innovative music production, resulted in a visually stunning one-of-a-kind piece.bb and Lauzza have not only embraced new technology but also redefined the possibilities of AI use in music video production, delivering a captivating visual that has left viewers in awe.

bb ft Sainté 'Vacant' by Lauzza

Bb--'Vacant-Ft.-Sainté'-by-Lauzza

London transforms into an psychedelic&nbsp;jungle landscape&nbsp;in&nbsp;Lauzza's Indiana Jones-inspired promo for Bawo.&nbsp;We see Bawo and friend&nbsp;transported from rainy London into a fantasy world populated with unusual&nbsp;giant plants, ancient structures and plenty of obstacles in the way, during their intrepid&nbsp;mission to find a phone charger.&nbsp;It's an ambitious video that is achieved through a mix of clever concept, and sterling VFX work from&nbsp;Cam McCormick and team. Bawo's performance - and that of co-star&nbsp;Maz Ullah - is the cherry on top, bringing a sense of reality to an otherwise surreal world.&nbsp;Eventually, deep underground, they find their&nbsp;holy grail - the charger -&nbsp;and everything can go back to normal in rainy old London...&nbsp;

Bawo 'Terra Incognita' by Lauzza

Bawo - Terra Incognita

&nbsp;Jay Green takes us away from the dancefloor and into the nightclub toilets in his innovative&nbsp;promo for EYK.The video for Paper Aeroplanes was shot completely on an iPhone, giving&nbsp;Green the chance to capture some unusual angles and provide the foundation images for some intriguing&nbsp;VFX trickery.&nbsp;VFX artist Zach Beech took the&nbsp;3D scanned environments (NeRFs) captured on set&nbsp;and built them in Unreal Engine, to allow Green and the creative team the opportunity to move around the location&nbsp;in unique ways that would be near impossible - not to mention time consuming - if done on set.&nbsp;Overall, the resulting video is a hypnotic fever dream, that feels contemporary and euphoric, much like the accompanying music track.&nbsp;

Electronic

Everyone You Know 'Paper Aeroplanes' by Jay Green

Everyone You Know - Paper Aeroplanes (Official Video)

A bingo hall transitions into an impromptu gig performance, in Harry Deadman's charming promo for Cheshire indie-pop combo Cassia.&nbsp;The video for High Tones starts innocently enough, with a couple of tables enjoying a nice evening meal. This is all upended when crowds storm the stage to experience the feel-good vibes of a Cassia live performance.&nbsp;Eventually, everyone gets in on the action, and the video exudes a delightfully laid back and fun energy, which is reflected in the playful cinematography and performances.&nbsp;The art direction and styling in particular elevate the aesthetic of the visual, with plenty of pattern-heavy layers to keep things fresh and alluring.&nbsp;

Cassia 'High Tones' by Harry Deadman

Cassia - High Tones (Official Video)

After setting the tone with <a href="https://www.promonews.tv/videos/2023/05/31/j-hus-its-crazy-tax-tron-delix/81783">It’s Crazy</a>, J Hus is back to business with&nbsp;infectious Afro-beat banger Militerian.Directed by TG Omori, the video sees Hus link up with Naira Marley, creating an&nbsp;undeniable dynamic which highlights&nbsp;their African pride.The use of primary colours play a huge role in the visual, with Naira surrounded by dancers in an all white room, contrasted with&nbsp;Hus draped in native garments, meeting with mysterious individuals.&nbsp; It’s a way of showing Hus as royalty, as he naturally glides through the vid guarded by foot soldiers, making the statement and he is king and has no plans of giving up his well deserved throne.Ambitious and grand in scale, the video moves at breakneck pace, with plenty of visual appeal from start to finish.&nbsp;

TG Omori

J Hus ft Naira Marley 'Militerian' by TG Omori

J Hus - Militerian ft. Naira Marley (Official Music Video)

No need to fish for compliments here as Namani attempts to go for a lovely day out, but El Londo&nbsp;has different ideas.It's another lighthearted Lauzza-directed vid featuring the frequent collaborators - this time in which&nbsp;singer Namani is repeatedly frustrated&nbsp;by producer El Londo’s Tom &amp; Jerry-esque antics. The cartoonish tone is heightened by Lauzza’s slapstick, comic book style with a minimal but bright and colourful look.That works very effectively in contrast to Namani’s increasingly irate&nbsp;mood, and adds up to another&nbsp;enjoyable visit to the Lauzza-verse.

El Londo & Namani 'I'm Pissed' by Lauzza

El Londo - I'M PISSED w/ Namani

Taz Tron Delix directs a&nbsp;characteristically offbeat promo for Night Tapes.&nbsp;The otherworldly video for Humans features an abstract montage of vignettes, punctuated with supernatural elements that are decidedly&nbsp;inhuman&nbsp;- and it runs with that vibe throughout.&nbsp;Blending creature effects, pyrotechnics and an ethereal midnight aesthetic, the video can't really be described in any clear narrative sense, and that makes it all the more captivating.&nbsp;One thing's for sure, though - it's a wonderfully executed and cinematic video, that matches the astral soundscape style of the music.&nbsp;

Taz Tron Delix

Experimental

Soundscape

Night Tapes 'Humans' by Taz Tron Delix 

NIGHT TAPES - HUMANS [OFFICIAL VIDEO]

Taz Tron Delix makes a big statement with his video for&nbsp;J Hus' long-awaited return with It's Crazy. And its a triumph from start to finish.Taz develops Hus's unique visual world for his comeback,&nbsp;framing the intent of the artist so it's unswervingly clear from the first moment: Hus in on&nbsp;a mission to let everyone know he’s still got something to say and nothing has changed.We see the artist in a chaotic industrial setting, surrounded by faceless foot soldiers who cause havoc at every corner. From clashes with riot police to characters running atop demolished vehicles, this is a lawless world with only one ruler... Hus himself.&nbsp;Building to an explosive, riotous climax, the video is a confident, passionate return for the artist, with a supernatural, dystopic vibe.&nbsp;With a gritty yet bold aesthetic, with cinematography by Spike Morris, and&nbsp;a cinematic grade, care of Alex Gregory at No.8&nbsp;- the video is a slick and polished showcase for both J Hus and the entire creative team.[imgtoken data:1]&nbsp;[imgtoken data:2]

Stitch Editing

J Hus 'It's Crazy' by Tax Tron Delix

J Hus - It's Crazy (Official Video)

Sans Soucis is an omnipresent force in Jay Green's fantastic promo for I Know Your Present.&nbsp;With a high contrast, monochromatic aesthetic, we see the artist standing in the middle of bustling London streets, serving as the narrator of the passing crowds' lives.&nbsp;Utilising a mixed media approach - blending video and time lapse photography - the video is an arresting portrait of a fascinating artist, and the focus on the environment as well as the performance elevates it to a new level.&nbsp;

Sans Soucis 'I Know Your Present' by Jay Green

Sans Soucis - I Know Your Present

Lauzza takes London R&amp;B artist Natanya into a strange, videogame-inspired version of her own reality in the video for Angel.From chilling and writing her diary in her bedroom, Natanya appears to leave the house and start to walk down her London street. But things are a bit weird and off-kilter, as she walks past glitching, frozen figures, the details of her surroundings start to pixellate - and Natanya herself increasingly takes the appearance of a character in an old-school videogame.&nbsp;&nbsp;It takes a little time for her get used to her new reality - but she does. But did she ever leave her cozy bedroom?Lauzza creates an intriguing world&nbsp;in which Natanya to express herself. And when the credits appear at the end you get an insight into how it was achieved.[imgtoken data:1][imgtoken data:2]&nbsp;

Natanya 'Angel' by Lauzza

Natanya - Angel

Bedroom direct a dreamy, sun-soaked promo for Arlo Parks' Pegasus, featuring Phoebe Bridgers.&nbsp;Performing in a scorching desert location, we see Parks discover an old tape cassette, before coasting around the dusty landscape with the music as her guide.&nbsp;Interweaving surreal, hallucinatory dreamscapes and illusory characters into the mix, it's a striking visual which has echoes of Smashing Pumpkins' Today &nbsp;and films such as Paris, Texas, with the Bedroom boys' own contemporary, intimate twist.&nbsp;

Bedroom

Arlo Parks ft Phoebe Bridgers 'Pegasus' by Bedroom

Arlo Parks - Pegasus (Official Video) ft. Phoebe Bridgers

Meme sensation @pervers3cowgirls directs an offbeat promo for Venbee's TikTok hit Gutter.Set in the mundane - yet oddly surreal - streets of Kent, we see a stylish Venbee take centre stage, performing with bucketloads of charisma and whimsical flair.&nbsp;Packed full of crash zooms, experimental shutter speeds&nbsp;and numerous candid moments, the visual&nbsp;complements the hyperactive energy of the track, and acts as the perfect launchpad from&nbsp;the original success via the&nbsp;social platform.&nbsp;

Venbee 'Gutter' by @pervers3cowgirls

venbee - gutter (official video)

Eyes Wide Shut meets Belly as Joe Nankin takes us Into the life and mind of DSTRCT, on the slick streets of late-night LA.&nbsp;Nankin sketches DSTRCT's world&nbsp;of fame, fans, paparazzi and partying. But then there's another mysterious, older figure watching from a distance, dogging his every move. Is he&nbsp;a figment of DSTRCT’s imagination or is something more sinister at play?&nbsp;&nbsp;Joe Nankin uses a cinematic approach by mixing mystery, surreal elements and aggressive style to convey the idea of fame and all that comes with it, leaving certain aspects unanswered allowing the viewer to draw their own conclusions. Beautifully made, sophisticated and very rewarding.&nbsp;[imgtoken data:1]&nbsp;

United States

Joe Nankin

DSTRCT ‘Tear It Up’ by Joe Nankin

DSTRCT - Tear It Up (Official Music Video)

Arlo links up with Bedroom for another fun ride, in the new video for Blades.The infectious promo starts with a reflective Arlo up on the hills, overlooking Los Angeles below.&nbsp;An unidentified driver pulls up on a bike and Arlo joins them, zipping around the city freely passing sights into the city, making a few surreal pit stops.The coruscating lights, experimental camerawork and a stunning location create&nbsp;a dreamlike aesthetic, which boasts an otherworldly vibe and plenty of captivating vignettes.&nbsp;The psychedelic images, paired with a sense of yearning and isolation, creates a complex atmosphere which matches the lilting track.[imgtoken data:1]&nbsp;

Trim Editing

Arlo Parks 'Blades' by Bedroom

Arlo Parks - Blades (Official Video)

Popping out to the corner shop gets a magical makeover in Jay Green's video for London rapper Blanco's classy&nbsp;tribute to that ubiquitous small shop chain, Londis.Green sets up a constant rotating shot in the middle of a classic corner shop, with Blanco performing energetically to camera as other customers come in and out, run errands, and get into arguments with each other. The director makes the best out of the challenge of shooting in a small space, going between aisles and using time lapse effectively, to capture the natural flow of activity in the store, and the drama.Almost unbeknownst to them is Blanco is observing all the growing chaos,&nbsp;as&nbsp;revealed with a twist ending.&nbsp;Lit up with a colourful grade that looks good enough to eat, you will probably want to re-up on snacks in your local, after checking this out...[imgtoken data:1]&nbsp;

Blanco ‘Londis’ by Jay Green

Blanco - Londis (Official Music Video)

Taz Tron Delix directs the ethereal promo for Calvin Harris and Ellie Goulding's collab on Miracle.&nbsp;The otherworldly video is inspired by the&nbsp;Nineties-style&nbsp;trance elements in the track, exploring&nbsp;a futuristic clash of desert landscapes, anachronistic styling and mysterious movement, revitalising and contemporising the transcendent aesthetics that were born out of the original movement.&nbsp;[imgtoken data:1]The video cuts between Ellie wearing a jewelry filled tiara and leather outfit with the look of a powerful Queen on an elevated platform surrounded by what appears to be worshippers in sleek beige suits and balaclavas. The track progresses they march in a strong manner, break-out dancing and wave their hands towards Ellie in a worshiping stance.We then witness different groups of people embracing one another mostly in masks, helmets faces covered, buried in sand, twisting through colourful smoke creating a mysterious tone.Blending a whole host of unusual elements into an oneiric experience, it really is a visual feat that demands your full attention, and elevates the track to a whole new artistic plane.&nbsp;[imgtoken data:2]

Paul O'Reilly

Shift

Calvin Harris x Ellie Goulding 'Miracle' by Taz Tron Delix 

Calvin Harris, Ellie Goulding - Miracle (Official Video)

Lauzza and Coults link up for a new collab, to ask the question, Is It Cool?The answer is certainly. We&nbsp;follow Coults through a trendy high rise apartment as he glitches, smokes, argues with his partner, and performs as objects levitate around him.The neo-goth, Y2K aesthetics compliment&nbsp;the overall atmosphere, and give the video a nostalgic yet on-trend vibe.&nbsp;Is it cool? Yes indeed.

Coults 'Is It Cool?' by Lauzza 

Coults - IS IT COOL?

Jay Green goes next level with his trippy and very stylish vision for the first release from Nothing But Thieves new album.&nbsp;The video for Welcome To The DCC ambitiously sets out to give familiar references a new twist, and create a dazzling showcase for the band's new slick pop direction. Aesthetics of Blade Runner bleed&nbsp;into a Michael Mann-esque world where we follow characters around the dazzling DCC - an alluringly luxurious club which nonetheless may not be exactly what it seems.&nbsp;&nbsp;The viewer is put on alert from the first moments, as the video is framed as a near-future commercial (or content film) for the mysterious club:&nbsp;on-screen pop up ads appear throughout selling the lifestyle and environment of the DCC. All very intriguing and fun, yet with an undeniably&nbsp;sinister undertone.Jay Green has used all his hands-on experience of VFX as well as directing and editing to fulfill the concept. As a result the&nbsp;video is a pulsating, retrofuturistic&nbsp;tour de force. Great work, and a great platform for the big concept driving Nothing But Thieves's new music.[imgtoken data:1][imgtoken data:2]

Rock

Nothing But Thieves 'Welcome To The DCC' by Jay Green

Nothing But Thieves - Welcome to the DCC (Official Video)

After his UKMVA-nominated video for <a href="https://www.promonews.tv/videos/2022/03/15/fly-anakin-class-clown-jay-green/75397" target="_blank">Class Clown</a>, Jay Green reunites with Fly Anakin to direct&nbsp;a mesmerising promo for Blicky Bop.&nbsp;The video dives into a trippy montage of effervescent visuals, blending a sense of psychedelia with a strangely transcendent vibe. Taking inspiration from Frank Ocean’s Novacane, the viewer takes a cosmic trip with Anakin without ever leaving the confines of his room.Employing a range of techniques - including the 'flattened 360 camera' view that he pioneered in the Class Clown promo - Green makes the walls melt into one another, disorientating visuals and kaleidoscopic patterns to create an hallucinatory experience like no other.

Fly Anakin 'Blicky Bop' by Jay Green

Fly Anakin - Blicky Bop

As we near the end of a tumultuous year, we can look back on a number of videos that have addressed the social issues that affect modern society. But only a few have risen to the challenge of tackling the political turmoil that continues to&nbsp;engulf the UK. One that does so, with biting wit,&nbsp;is for London rapper Kam-Bu's acerbic critique on the ruling party of British politics: Eton Mess.&nbsp;In just two turbo-charged&nbsp;minutes, Jay Green's video dramatises the corruption of the British political class, personified by Richard Fibber, a Prime Minister who serves the interests of shady businessmen, but is challenged by angry everyman Kam-Bu and is undone by a fatal flaw - his nose, which has a Pinocchio-like tendency to grow when he tells a lie. Which is all the time.&nbsp;&nbsp;[vidtoken data:0]&nbsp;With a judicious use of VFX in addition to his dramatic setpieces, Jay Green has created a powerful&nbsp;modern political&nbsp;satire, with a hero we can all root for in Kam-Bu. So we spoke to Jay about how he managed this impressive feat,&nbsp;on a shoestring budget.&nbsp; &nbsp; &nbsp;How did the project start for you? Did the idea and the Fibber character come directly from the song, or were you influenced by the brief and/or a chat with Kam-Bu?JAY GREEN: Kam had DM’d me telling me his initial ideas of a visual depicting the failures of the Government. After a few phone calls and back and forth I came up with the idea of a Pinocchio story centred around a prime minister going up for re-election.[imgtoken data:1]You directed the impressive video for <a href="https://www.promonews.tv/videos/2021/08/27/kam-bu-ft-knucks-call-me-back-jay-green/72542" target="_blank">Kam-Bu’s Call Me Back</a> before this, which addresses political issues in a different way. This is more comedic and satirical – but also post-heavy. How much did it feel like breaking new ground for you?Yes I agree, this was a lot more narrative-driven than some of my previous work, which is something I want to move into more now that I feel I have things to say.It was made when the country was (and still is) in political turmoil. So how many Prime Ministers did we get through while you were making the video?From Kam’s first message to me to delivering the final video we went through all three&nbsp;Prime Ministers. Ha!<blockquote>There's a responsibility&nbsp;to truly believe in the message you're sending.</blockquote>Presumably the song was written and recorded when Boris Johnson was PM. Richard Fibber is not particularly Boris-like in appearance at least. Was that deliberate?I felt it was important to make Richard a more universal character than have him attached to any one person. In order to convey the message that this is a more systematic issue than individual.[imgtoken data:2]What were the big challenges of the shoot? Did you get everything you wanted?Greenscreen shoots are always challenging as it requires an extra level of direction to ensure that all the cast know exactly where they are and what they are doing. However it did allow us to move a lot faster and get a variety of locations/shots we needed to sell this story.So let’s talk about The Nose! Is it a combination of in-camera practical effects, and post FX? If so, how much was practical and how much was post?The noses ended up being about 75% CGI. We did have prosthetics but I felt that to truly get across the message we need to exaggerate and animate the nose a lot more than just prosthetics alone.How much time did you have to do the VFX and post work? What were the main challenges there?Because we were on a shoestring budget, we didn’t even have money for an art director. So a lot of the production design, props, etc were added digitally which meant mountains of VFX work for me after. Fortunately Kam and his team gave me the time I needed to get everything right. I had about 2 weeks total to finalise the edit and VFX.[imgtoken data:3]How did it feel to make something that has a political edge, reflecting the state of the nation in these strange times? And what did you learn or take away from making the video?I think whenever you make something with a political edge there is a certain responsibility to truly believe in the message you are sending. It was great to work with an artist like Kam-bu who I share a lot of the same viewpoints and values with.So the whole process felt so much more organic rather than performative - which is always a danger when creating reactionary/political commentary while it is still ongoing. And I learnt a lot of how to shape a narrative while retaining my style and to not be afraid to challenge authority with my work.• Jay Green is represented by COMPULSORY. Check out more of his work <a href="https://compulsory.film/director/jay-green" target="_blank">here</a>.

Jay Green on Kam-Bu's Eton Mess: "We went through three Prime Ministers during the making of the video."

Kam-BU - Eton Mess (Official Music Video)

Lauzza and Bawo link up once again, this time with help from Reek0, to remind us to check in on our friends as much as our inboxes.&nbsp;The video for Same Team encapsulates the monotonous 9-5 office environment, and sees Bawo, Reek0 and a handful of office characters drudging away at their desks, counting down the minutes till they can get a break.&nbsp;Incorporating 90's computer technology, anachronistic art direction and a flurry of dynamic visual effects (including some cool reverse desktop overlays), it's another hit for Lauzza and team, and a perfect complement to the track.&nbsp;

Bawo ft. Reek0 'Same Team' by Lauzza

Bawo - Same Team ft. Reek0

Lauzza and Kibo create a world that belongs in a Sega Megadrive, racing through different random scenarios in the aptly titled Mr Lamborghini Deathslide.Kibo and his pals are hanging out at home when an ancient VHS tape is discovered and slotted in the old VHS player.Cue a series of sharp, snappy, primary coloured yet visually fuzzy&nbsp;vignettes as Kibo raps a stream of memorable one-liners while popping up in an array of different costumes, situations and characters.[imgtoken data:1]There's an abundance of wild playfulness and visual inventiveness on display here to neatly dovetail with&nbsp;the infectious energy of the track - which happens to be a UK Garage banger of the old-school. So the lo-fi old school console vibe of the visuals is a perfect match.It's as&nbsp;if the viewer has dusted off their PS1 or N64 for old time sake. Well, you cannot play it, but you can certainly watch it, again and again.

Kibo 'Mr. Lamborghini Deathslide' by Lauzza

Kibo - MR. LAMBORGHINI DEATHSLIDE

Jay Green reunites with Kam-BU to deliver a biting and very timely state-of-the-nation satire to accompany the rapper's fierce polemic against the current Conservative government.&nbsp;Kam-BU's lyrics for Eton Mess speak about how current government legislation treats the working class population with contempt, and how the Tory party is making a mockery of the British political landscape. In the video, the artist is working in a corner shop, while the latest in a series of puppet prime ministers - Richard Fibber - is making false promises on TV.[imgtoken data:1]Inspired by the most famous of all puppets, Green has Fibber's nose get ever-larger and longer, Pinnochio-style, as he spins out more lies, and makes more backroom deals. Meanwhile Kam-BU is the disillusioned everyman who stands up to him and the government, taunting him online and off.&nbsp;And with an&nbsp;uncanny sense of art representing life, the lying&nbsp;and cheating soon catches up to the man in charge.With a captivating, fast-moving style, including superb use of both prosthetics, VFX and animation, Green packs a huge amount into the less-than- two minute running time - and sends a message of hope that good people can still bring bad people to account.&nbsp;&nbsp;

Kam-BU 'Eton Mess' by Jay Green

Jay Green directs a fun yet gritty lo-fi&nbsp;promo for Izzi De-Rosa, about the ups and downs of her relationship with a less-than-perfect boyfriend.&nbsp;From the POV of the artist's love interest, we see the pair run through London, hitting up the corner shop, the club and finally back home in the bedroom.&nbsp;With heavy saturated colours, dynamic camerawork and guerilla-style locations, it's a quick and dirty visual that perfectly fits the theme of the track.&nbsp;

Izzi De-Rosa 'love u in the morning' by Jay Green

Izzi De-Rosa - love u in the morning (Official Music Video)

BEDROOM direct&nbsp;an effervescent live action cartoon for singer-songwriter&nbsp;Chloe Moriondo - who knows how to do deal with no-good boyfriends&nbsp;Opening in a stark white studio environment, we see two eccentric characters drag a young man to a retrofuturistic shrink ray device -&nbsp;as Chloe watches on in amusement.[imgtoken data:1]The unfortunate male is zapped - and shrinks to a size where he can be picked up by Chloe and thrown in her&nbsp;eponymous purse - where he joins plenty of other miniaturized blokes. And then he has to be&nbsp;ready to fight for a place in the purse, in a vibrant, Fight Club-inspired battle.&nbsp;Imbued with the directing duo's sense of Noughties nostalgia and Gen Z perspective, it's a thoroughly entertaining showcase for the indefatigable Ms Moriondo, from start to finish.

Chloe Moriondo 'Plastic Purse' by BEDROOM

Plastic Purse - chloe moriondo (official music video)

French animation studio CRUX are now partnering with COMPULSORY for worldwide representation in music videos and commercials.&nbsp;CRUX are a Bordeaux-based animation studio specialising in creating 2D worlds with boundless imagination. Their first collaboration with COMPULSORY for Cafune ‘Tek It’ (above) landed them a UKMVA nomination in the Best Rock Newcomer category this year. Taking inspiration from 80’s anime, the video depicts a smitten cat borderline obsessed with her owner in a retro-futuristic, psychedelic dreamscape.&nbsp;A full service animation studio, CRUX's heart lies in 2D, crafting explosive narratives and amplifying a brand’s message through character work, movement and colour. They bring 19 years experience of working in the industry before opening their own doors in 2019.&nbsp;In commercials they are working with the world’s biggest brands, most recently launching an electrifying logo piece for Coca Cola in their signature style, leading the 2D FX animation and design. Their portfolio of completely animated work is also supported by a collection of semi-animated/live action hybrid films often completed as collaborations with live action directors. As with their standout series for Adobe featuring Lil Nas X. In their series the viewer sees Lil Nas X as his live action self, as well as multi versions in an animated universe, to express the message to be yourself and embrace your creativity. CRUX added their own character to design to not just Lil Nas X but also many charming animal characters in the piece.&nbsp;“We believe that every single frame has a purpose to serve," say CRUX.&nbsp;"From the first draft of the scenario to the final touch we put our love of craft in everything we do. we push the boundaries of animation to tell stories that audiences won’t forget.“COMPULSORY’s Stephanie Walton added “CRUX represents to us a fresh voice in animation, their ability to craft bold imagination with years of experience makes them the perfect collaborator for brands and artists wishing to tell a story through this medium.”&nbsp;Contact stephanie@compulsoryviewing.co.uk &amp; lee@compulsoryviewing.co.uk for collaborations.• Watch the CRUX showreel at COMPULSORY <a href="https://compulsory.film/director/crux" target="_blank">here</a>&nbsp; --

Crux

COMPULSORY signs animation studio CRUX

Lauzza directs a slick underwater-themed promo for Ayrtn.&nbsp;The video starts with a model of a toy submarine in a fish tank. We then crash zoom into a side profile of a reflective looking Ayrtn, walking behind a perpetually looping set of submarine portholes.&nbsp;Lauzza uses the gaps between these windows as a&nbsp;clever transitioning device, creating a one-take vibe with plenty of costume changes and a love interest character following behind.&nbsp;From the Spongebob-themed titles to the clever concept, it's another hit for Lauzza and team.&nbsp;

Ayrtn 'Aquatic Shawty' by Lauzza

ayrtn - AQUATIC SHAWTY

Bedroom direct a hyper-stylised promo for British R&amp;B singer Danny Dwyer's Mortal Kombat.Opening, appropriately enough,&nbsp;with a 90's era video game aesthetic featuring Dwyer as a character, the video soon takes on a less animated yet equally distinctive style, as we see him traverse a beach in various offbeat vignettes in long Columbo-style coat and boots.&nbsp;[imgtoken data:1]The directing duo capture&nbsp;Dwyer’s chaotic state of mind through playful images and techniques, empty vast landscapes and smart location choices to reflect the feeling of the song. They also reference the New Wave style pioneered by the late great Jean-Luc Godard, allowing their choices to put their own modern spin on the movement&nbsp;that revolutionised modern cinema.&nbsp;Imbuing the concept with a sense of controlled chaos, the Bedroom boys keep to their trademark abstract style, whilst allowing an editiorial fashion-esque aesthetic to seep through. It's great work - and look out for some fun blink-and-you’ll-miss cameos too.

Danny Dwyer 'Mortal Kombat' by Bedroom

Danny Dwyer - Mortal Kombat (Official Video)

Filmawi has directed a beautiful conceptual piece for Jvck James's soulful&nbsp;Hennessy Tears.Starting with a flock of birds flying through a clear blue sky, the camera pans to Jvck James, walking on desert-like ground, and performing the song about being overwhelmed by love with real feeling. The camera moves ahead of him, and as Jvck addresses the lens&nbsp;for the first time, stardust particles begin to flow from the singer.The particles coming from Jvck are echoed by the birds above, and then Filmawi adds another surprising element - the camera is a the person that Jvck is singing to. That adds another layer to the already captivating song and video, elevating the theme of all-encompassing&nbsp;love.