Promo News - 30th Jan 2019

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in commercials, music videos and creative direction.

Filmawi (above) joins COMPULSORY having already directed two music videos through the London-based production company: MJ Cole & Kojey Radical’s Soak It Up (below), which premiered in Fader last July and was nominated at the UKMVAs last October. His latest project, released last week, is a music video for Beamlight by London artist Jay Prince. Filmawi collaborated with award-winning DoP Joel Honeywell on the film.

COMPULSORY signs Filmawi

His move into directing follows his development as a multi-disciplinary artist in art direction and photography. His photographic portfolio boasts clients in both advertising and music, and he has photographed key names in urban music such as Chance the Rapper, Stormzy, Dizzee Rascal, Pusha T, J Hus, Slowthai. He recently launched a new stills campaign for Stormzy x Adidas.  

Working as an Art Director at AMV BBDO, he helmed projects for Pepsi, Dewar’s, National Lottery, and Smart Energy. During this time, he also Art Directed campaigns for Sadiq Khan’s ‘London Needs You Alive’ Anti-Knife Crime campaign and won a D&AD award for work with the Met Police. 

Moving into directing, one of his first projects, Open Cinema, was awarded the prestigious AdCan award in 2014. Following early success, Filmawi then chose to work agency side in order to further develop his craft for brands. His short films Rebirth and Tragedy were awarded D&AD New Blood Awards in 2016.

Kadri Mahmoud, head of commercials at COMPULSORY comments: “We’ve always sought out directors with distinctive artistic backgrounds. Filmawi is a unique voice in London and I’m looking forward to develop his aesthetic with our network of clients and contacts. We welcome Filmawi and his ability to merge between stills and video, it’s something that makes him such powerful talent to work with.”

Promo News - 30th Jan 2019

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