The New Hope Club boys experience four seasons in one day, in Troy Roscoe's feel-good promo for Getting Better. Walking around a residential block, we see the group take the elements in their stride, as they joyously perform in the middle of the street. "This was for sure one of my favourite shoots to date," says Roscoe. "Admittedly, as soon as I decided I wanted New Hope Club to walk through an abundance of weather elements, we had our work cut out. There was so much room for error, as instead of going for visual effects, we opted for real physical weather simulations." "The boys made this an absolute breeze - pardon the pun - as their raw talent, charisma and charm brought the visual to life and made it a pleasure to work with them. I think telling an artist you want them to walk through real rain, wind and snow is always a difficult conversation, but the boys were down for anything in order to achieve the epic video that we did." The playful concept is executed perfectly, and makes for a unique and refreshing visual. Now someone go get the group (and crew) a hot cup of tea!
Rob Ulitski - 3 months ago