Rianne White directs a bold conceptual promo for her second collaboration with Ellie Goulding. Spanning breathtaking set builds, dynamic boxing setups and opulent styling, the genre-bending concept is an action-packed dive into new territory for Goulding. The use of choreography and movement throughout the setup explores the idea of togetherness and identity. And the explosive action of the boxing balances nicely with the more fluid and uniform dance setups. DoP Rina Yang contrasts luxurious gold lighting and water refractions with clinical blues and punchy silhouettes, elevating the aesthetic and helping to give each scene its own unique look.
Rob Ulitski - 26th Aug 2020