videoKojey Radical 'GANGSTA' by Charlie SarsfieldCharlie Sarsfield sensitively brings to life Kojey Radical's path from childhood to the present day in the video for GANGSTA.The cinematic film is an emotional and intimate portrayal of Kojey’s relationship with his family and his unwavering admiration and respect for his mum - who is the 'gangsta' of the songtitle, due to her indominitable attitude, and fortitude in the face of every challenge.Sarsfield dramatises the domestic setting, and the relationship between mother and boy, in the video in which Kojey appears as a 'fly on the wall', performing while the action plays out. He reveals his vulnerability in a captivating performance which is elevated by careful lighting and a nostalgic palette which perfectly blends the present with the past.This is the latest video featuring Kojey Radical produced by Untold Studios - he also features in the recently released film presentation of Swindle's new album. In this case, Kojey's sister Marsha also played a role behind the camera, advising Sarsfield on the creative vision - and his mother was also at the shoot.Talking about the video, Kojey Radical has commented: “Gangsta is such a personal song for me and I really wanted to make sure we captured the essence of family in a way that felt empowering."I normally would help direct my videos, but this time I gave that role to my sister alongside Charlie Sarsfield. It’s easily one of my favourite videos to date and it was an honour to have my mother and my family on set.”
Promonews - 22nd Nov 2021