Revenge is sweet, especially with Florence Pugh standing by your side, in Jacob Erland's latest collaboration with Rachel Chinouriri.The video for Never Need Me is a satisfying tale of a cheating boyfriend who gets his just desserts - or in this case, a cake in his face - at a party in front of all their mutual friends. The concept is elevated and taken to cake-smashing heights in Erland's glossy visual, which meditates on relationships, friendship and new beginnings.And, of course, by the unexpected movie star presence of Florence Pugh, who plays Rachel's best friend. Having heard the song and reached out to the singer directly on Instagram, Pugh made this casting coup possible, and then plays a supporting role in the video in more ways than one. She is the best girlfriend who helps her lovelorn pal after a traumatic incident - revealed in full towards the end. Her appearance, and her chainmail party dress, is attracting tabloid attention - but Florence is not the star of the show, and she withdraws from Rachel's spotlight at crucial moments. The result is a thoroughly enjoyable and great looking video - excellent work from DoP Jake Hunter and colourist Alex Gregory - and the latest in a growing number of impressive collaborations between Chinouriri and Erland.
Rob Ulitski - 27 days ago