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Jasmine Yen 'Sweat' by Erik He

Promonews - 27th Oct 2026

Erik He creates a smooth and thrilling visual for Hong Kong and LA-based singer-songwriter Jasmin Yen.

Shot on location in Stockholm, the video for SWEATR is an intimate yet electrifying experience. Set entirely indoors against stark, atmospheric backdrops, it places the spotlight squarely on Jasmine - her raw physicality and emotional intensity.

"Lady Gaga inspired both the song and its visuals," says Jasmine. I wanted to channel that boldness, drama, and authenticity, the freedom of getting lost in the music. "Sweat" lives in that juxtaposition: raw and gritty, yet poised and intentional."

And He says he wanted to capture the spirit of the golden era of pop music videos, drawing inspiration from Gaga and Britney Spears.

"Shot on an old MiniDV camera for its distinctive visual texture, the video embraces theatrical, in-your-face choreography, bold styling and extravagant set design," he says. "While the visual language leans into nostalgia, I wanted the editing to feel distinctly contemporary, using quick cuts, match cuts, and dynamic pacing to build momentum without relying on a traditional narrative.

"Set design and styling have always been an important part of my creative process, so this was an opportunity to really push those elements, especially as their team was quite open to ideas. I loved the idea of bringing together exaggerated silhouettes and elaborate sets all within the otherwise unexpected, everyday location of a badminton court where I play regularly."

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  • Director's notes
  • Pick of the Day
  • Performance

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Credits

Production/Creative

Director
Erik He
Line Producer
Filip Toshang
Production Company
Production Company
The Producers
Executive Producer
Pegah Farahmand
Executive Producer
Mats Wolgers
1st AD
Edvin Kihlstedt
Production Coordinator
Emelie Thorsén
Production Assistant
Noah Söderberg

Camera

Director of Photography
Pontus Norberg
1st AC
Felix Svensson

Lighting/Grip

Gaffer
Fredrik Nordesjö
Sparks
Måns Gullgren, Sebastian Karlsson
Bolt Operator
Arnar Hildberg
Bolt Assistant
Marcus Fältmark
Grip
Aurelio Mastaglio

Art

Production designer
Angelica Nyman
Stills Photographer
Erik Djurklou
Props Master
John Rang Schmidt
Set Builder
Zana Johansson

Wardrobe

Stylist
Christopher Insulander
Stylist Assistant
Nicole Lindgren
Hair and Makeup Assistant
Sandra Sjöberg
Hair and Makeup (Dancers)
Daniela Krestelica, Sandra Sjöberg

Choreography

Choreographer
Christin Olesen

Casting

Dancers
Alicia Linderoth, Alva Söderback, Clara Sjölin, Elina Carlsson, Lovisa Söderström, Maja Larsson, Matilda Nilsson, Saga Axelsson

Editorial

Editor
Erik He
Sound Design
Andreas Estensen

Grading

Colourist
Joakim Rissveds

Agent

Director's Representation
Nicole O'Connell

Misc

Hair & Make-up (Artist)
Daniela Krestelica

Promonews - 27th Oct 2026

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