Alex Gargot's video for Spanish reggaeton star Lucho RK imagines a love story between a human and an alien in an extraterrestrial society with which we have much in common.

in the video for Aire, by one of the most promising voices in the Spanish scene, Gargot brings an extraterrestrial universe with an unexpected naturalness. The film captures the chemistry between two beings who are attracted precisely by what makes them different.

It was achieved in-camera, with Gargot relying on the textures of celluloid - the video was shot entirely on Kodak film - to achieve authenticity. There's also a fantastic use of prosthetics in creation of Lucho's alien love and her friends - created by Clon Factory.   

It feels all of a piece with the director's greater body of work in music video. Gargot is well-known for his inclination for narrative and sci-fi-adjacent concepts - present in works such as his trilogy for SAINt JHN completed last year, the award-winning State Of Mind (recognised at the UK Music Video Awards) and his Latin Grammy-nominated music video La Huella.

"Collaborating with Lucho at this point in his career has allowed us to explore an aesthetic unusual in reggaetón,' says Gargot. "We wanted to move away from the genre's traditional visual codes and build a universe that was unexpected, yet emotionally close.

"From the beginning, we decided to explore the lack of air both metaphorically and literally. That idea ended up defining Lucho's wardrobe, who wears an inflatable suit that contains the air he needs to survive during his stay in a world where nobody has a nose.

"We also knew very early on that the film needed to rely on prosthetics and embrace a naturalistic, almost documentary-like approach. Having credible aliens was fundamental, and treating the story with sensitivity, without artifice, helped reinforce that sense of verisimilitude.

"I was highly amused by the idea of imagining aliens doing parkineo, with the trunks of their tuned cars open and a cubata (drink) in hand. There was something very appealing about recognising completely human behaviours within a society whose anatomy and small rules constantly remind us that we are light-years from home."